Not a dream, not an imaginary story, folks.

Like sands through the hourglass, another iconic TV title is switching to streaming: NBC’s Days of our Lives will become a Peacock exclusive starting September 12, Vulture has learned. The move will end the show’s 57-year run on broadcast television and also marks the exit of NBC from a genre it pioneered 73 years ago with the launch in 1949 of These Are My Children, widely credited as TV’s first-ever daytime sudser. It comes as two other major broadcast titles — Thursday Night Football and ABC’s Dancing with the Stars — prepare to shift to streaming this fall.

In the case of Days, there has been industry speculation about it jumping to Peacock for some time now. The series, produced by Corday Prods. in association with Sony Pictures Television, has dodged cancellation multiple times over the past 15 years, with Sony and NBC often engaged in very last-minute negotiations to hammer out deals which make financial sense to both parties. Days has been the least-watched of the four remaining network daytime dramas for years now, making it increasingly difficult for NBC execs to justify keeping the show around absent reduced license fees (which Sony has largely been able to deliver).

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“This programming shift benefits both Peacock and NBC and is reflective of our broader strategy to utilize our portfolio to maximize reach and strengthen engagement with viewers,” Mark Lazarus, chairman, NBCUniversal Television and Streaming said of the decision. “With a large percentage of the Days of Our Lives audience already watching digitally, this move enables us to build the show’s loyal fanbase on streaming while simultaneously bolstering the network daytime offering with an urgent, live programming opportunity for partners and consumers.” NBC will fill the gap left by Days with a new one-hour news program, NBC News Daily, anchored by Kate Snow, Aaron Gilchrist, Vicky Nguyen and Morgan Radford.

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Full article in Twitter link.

 

It's a pity the show will be off by September, if it at least it was October they could've created a Halloween Sendoff With a Big Masque Ball and Popular former Cast Members Back for the day

1 minute ago, Wendy said:

I was just coming to post this. I thank this Twitter poster for saving me the trouble. And I will say something controversial: Ron may have put the final nail in the coffin, but James E. Reilly took this show from somewhat fantastical but still grounded in romance and family and, for all the SHORT-TERM gain, forever eroded the show's very foundation, allowing a copycat like Ron to capitalize on that.

In the end, I think the whole Possession [!@#$%^&*] helped this show's quality slide, and this is the end result.

(I said it would be controversial!)

Great minds think alike. Totally agree with you.

7 minutes ago, Soapsuds said:

Deidre Hall as the new Casey Reed.😂

Or Deidre as Her Old Character Barbara! It's so ironic to discuss it, considering I read I long article about If MTS ever left Y&R, Deidre would be a perfect recast Nikki, just last week 

Edited August 4, 20223 yr by Joseph

Just now, Joseph said:

Or Deidre as Her Old Character Barbara! It's so ironic to discuss it, considering I read I long article about If MTS ever left Y&R, Deidre would be a perfect recast Nikki

Oh that's right I had forgotten about it.

9 minutes ago, Wendy said:

I was just coming to post this. I thank this Twitter poster for saving me the trouble. And I will say something controversial: Ron may have put the final nail in the coffin, but James E. Reilly took this show from somewhat fantastical but still grounded in romance and family and, for all the SHORT-TERM gain, forever eroded the show's very foundation, allowing a copycat like Ron to capitalize on that.

In the end, I think the whole Possession [!@#$%^&*] helped this show's quality slide, and this is the end result.

(I said it would be controversial!)

I both agree and Disagree, While at least his work was science fiction with an edge, This show sure probably wouldn't have entered that direction without him

1 minute ago, Joseph said:

I both agree and Disagree, While at least his work was science fiction with an edge, This show sure probably wouldn't have entered that direction without him

Right, but this isn't Star Trek, it's a soap. And the depth of stories a la the '60s through maybe the early '90s, was forever gone because of that "science fiction". Days started in the realm of reality. It should have STAYED there.

4 minutes ago, Soapsuds said:

Oh that's right I had forgotten about it.

I almost did too, but with that article also had another one talking about Deidre's Original Y&R and how they could've worked on bringing her to the show as Barbara and reveal she was Katherine's Daughter, this one was old from like 2010 when Deidre and Drake were out of DOOL and Tucker wasn't established yet, I loved it and I'm sure it would have been what Bill Bell would do if he were alive at the time

3 minutes ago, Wendy said:

Right, but this isn't Star Trek, it's a soap. And the depth of stories a la the '60s through maybe the early '90s, was forever gone because of that "science fiction". Days started in the realm of reality. It should have STAYED there.

 

33 minutes ago, Soapsuds said:

I'd love to see her back on B&B or Y&R

Y&R is of course owned by Sony, so the transition would be easy, but I think Y&R doesn't know how to write for a mature woman anymore. Susan Walters is already doing Herculean work carrying the show on her back at the moment. 

28 minutes ago, Gray Bunny said:

It’d be a welcome return, not to mention deliciously ironic that she could easily be partnered up with Don Diamont’s Bill considering Margo was originally with Bill Sr (par for the course on B&B, but also a testament to Koslow’s ageless beauty). 

It would be wonderful to see LK's Margo with DD's Bill. Once a Spencer, always a Spencer. Whether lovers or allies or rivals...or all of the above. A woman of her experience is what B&B has been sorely lacking for nearly a decade. 

8 minutes ago, DynamiteKiddo said:

I think Lauren Koslow’s “Kate” is one of the only “older” characters to have a natural place on an edgier streaming “Days,” which is what it needs to be.  And it’s gonna have to get more focused—they should choose a crime/mystery, hospital, or corporate drama lane… that’s a way to keep vets (John and Steve as detectives, Marlena and Kayla as doctors, Jack and Jennifer as reporters, etc.) in a way that makes sense.  What it can’t be is old, privileged white people having hokey dramas.

I agree with you and I hope that comes to pass...but when it comes to DAYS they often make the wrong choice. 

The more that I think of this move to Peacock, the more the phrase 'soft cancellation' comes to mind. DAYS, as we know it, is over in a month. Once the 2023 contract extension concludes, the show will either end, having served its 'purpose' of driving up subscribers or not. The intellectual property may be repurposed into telenovelas or 'arc' based storytelling formats that will pop up a few times a year...but the daily daytime drama has likely entered its sunset in Salem. 

DOOL is filmed into January 2023 as of the end of July 2022. So The episodes that begin airing on Peacock in September were filmed back in March 2022. If Days is still filming, Peacock will have over 5 months of episodes banked. 

 

Now what happens when thise run out, we could see cast cuts etc

Yeah, the contract is still the current one that applies to broadcast, so presumably, any changes to the cast and format wouldn't be affected until a year from now (if they order more beyond the current order). Of course, we don't know how long they've known they're moving.

https://thepopbreak.com/2022/08/01/alans-soap-box-the-state-of-days-of-our-lives/

28 minutes ago, Wendy said:

Right, but this isn't Star Trek, it's a soap. And the depth of stories a la the '60s through maybe the early '90s, was forever gone because of that "science fiction". Days started in the realm of reality. It should have STAYED there.

Not Disagreeing with that either, I myself long wanted DOOL to go back to human drama, if I had the chance to write for that show that would've been my first move, some SF doesn't hart much but Ron made it being solely That! This Is a soap as you said! Not Stranger Things!

Even after the episodes that have been already taped air, they still probably have a lot of scripts already written.  Those scripts are already paid for and with their budget, they’re unlikely to scrap or even revise them.  We won’t get Peacock content for forever.

2 minutes ago, te. said:

Yeah, the contract is still the current one that applies to broadcast, so presumably, any changes to the cast and format wouldn't be affected until a year from now (if they order more beyond the current order). Of course, we don't know how long they've known they're moving.

It seems the actors were told today