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Not a dream, not an imaginary story, folks. Like sands through the hourglass, another iconic TV title is switching to streaming: NBC’s Days of our Lives will become a Peacock exclusive starting September 12, Vulture has learned. The move will end the show’s 57-year run on broadcast television and also marks the exit of NBC from a genre it pioneered 73 years ago with the launch in 1949 of These Are My Children, widely credited as TV’s first-ever daytime sudser. It comes as two other major broadcast titles — Thursday Night Football and ABC’s Dancing with the Stars — prepare to shift to streaming this fall. In the case of Days, there has been industry speculation about it jumping to Peacock for some time now. The series, produced by Corday Prods. in association with Sony Pictures Television, has dodged cancellation multiple times over the past 15 years, with Sony and NBC often engaged in very last-minute negotiations to hammer out deals which make financial sense to both parties. Days has been the least-watched of the four remaining network daytime dramas for years now, making it increasingly difficult for NBC execs to justify keeping the show around absent reduced license fees (which Sony has largely been able to deliver). ..... “This programming shift benefits both Peacock and NBC and is reflective of our broader strategy to utilize our portfolio to maximize reach and strengthen engagement with viewers,” Mark Lazarus, chairman, NBCUniversal Television and Streaming said of the decision. “With a large percentage of the Days of Our Lives audience already watching digitally, this move enables us to build the show’s loyal fanbase on streaming while simultaneously bolstering the network daytime offering with an urgent, live programming opportunity for partners and consumers.” NBC will fill the gap left by Days with a new one-hour news program, NBC News Daily, anchored by Kate Snow, Aaron Gilchrist, Vicky Nguyen and Morgan Radford. -------- Full article in Twitter link.

From Chris Schemering's Soap Encyclopedia Moment Of Truth January 4, 1965 - November 5, 1965 Before winning two Emmys for Outstanding Actor as Mac Cory on Another World, Douglass Watson starred in this NBC serial taped in Toronto. Watson played Dr. Robert Wallace, a professor and pyshologist who found himself in the midst of social and romantic conflicts in a small Canadian twon. Moment of Truth aired for a half hour at 2:00 P.M., E.S.T, opposite anothe loser, Flame in the Wind. It was replaced by the smash hit Days of Our Lives. Dr. Robert Wallace - Douglass Watson Nancy Wallace - Louise King Johnny Wallace - Michael Dodds Shelia Wallace - Barbara Pierce Jack Williams - Stephen Levy Vince conway - Peter Donat Dr. Russell Wingate - Ivor Barry Monique Wingate - Fernande Giroux Dr. Gil bennett - John Bethune Barbara Harris - Mira Pawluk Linda Harris - Anna Hagan Dexter - Chris Wiggins

I've been a fan of and a scholar of daytime dramas since the 70s. As a fan activist it was impossible for me to not know about the networks, companies that were interested in AW, honchos, etc. Near the end of AW, in the 90s, Viacom wanted either to merge with P&G or to acquire AW. It was a Sumner Redstone project. Fans were in favor of this because it would keep the show on the air. It fell through. Paramount wanted either to merge with P&G or Viacom or to acquire AW. Eventually Paramount & Viacom merged with Viacom as the parent company. This did AW & its fans no good at all. The last company that wanted in on a P&G/AW deal was FOX. They had wanted a daytime lineup for years! Their choices were the P&G soaps. Beginning with AW and ATWT would have given them a minumum of two to start with. Eventually they did begin a daytime lineup but it wasn't soaps. Instead it was news shows & talk shows. Brandon Tartikoff, who began on ABC and the moved over to NBC, ran into Victoria Wyndham, met her, and said, “Oh my God, you’re the only reason we keep that show [Another World] on the air.” And he was dead shortly after that, so it didn’t help me very much." He died at the young age of 48. I keep thinking that he did a cameo on some show but I can't get any further with that memory. Anyone? I think instead I'm thinking of Brian Frons appearing as god on Santa Barbara.

Question: So when "Beyond Salem" inevitably gets a nomination for a Daytime Emmy (as every show connected to the network does), in whic category will it place? As it's a Peacock/NBC connected show with links to the ancillary broadcast television network, I assume they won't be shunned like the TOLN/PP soaps or placed into web soap ghettos, so will they be allowed to compete with the Y&R and GHs? Will Days end up competing against itself? Can a Days Of Our Lives that competes against itself still stand? Although I didn't watch the Primetime Emmy awards, I am reading that the streaming shows ruled the night and grabbed the most prestigious awards. Even though I know Daytime desperately wants to defend its "turf" on the TV dial, so did Primetime once upon a time. And since the standard and the bar are set much lower, it would only take two or three other shows to follow in the path of "Beyond Salem" to streaming to tip the balance. Thoughts? Is the Peacock based soap going to be a 'one and done'? Or will there be a micro version of what happened in the Primetime Emmys? Just wondering.

Hope someone can clear this up: it's understood that Dr. Karen Werner (Laryssa Lauret) is eventually dropped from the cast of "The Doctors". Another soap fan told me that a later episode mentions something about Karen being "dead", but wouldn't give out any info. Anyone know anything about this?

This article mainly discusses how a show like This Is Us has generated a healthy percentage of ad revenue from streaming, which is still uncommon for the traditional broadcast network show. We Have Streaming Revenue, Too, Says NBC. And We Can Prove It. Also, the chairman of NBC Entertainment, Robert Greenblatt claims that there is still no "third-party objective measuring system" for digital streaming. So I guess Nielsen still lacks consistency, reliability and trust from networks and advertisers. I'm not sure why the digital streaming platform still lacks a system that everyone can trust to measure and report metrics.