Advertisers still skeptical of network streaming revenues

[DramatistDreamer]

This article mainly discusses how a show like This Is Us has generated a healthy percentage of ad revenue from streaming, which is still uncommon for the traditional broadcast network show.

 

We Have Streaming Revenue, Too, Says NBC. And We Can Prove It.

 

Also, the chairman of NBC Entertainment, Robert Greenblatt claims that there is still no "third-party objective measuring system" for digital streaming.  So I guess Nielsen still lacks consistency, reliability and trust from networks and advertisers.  I'm not sure why the digital streaming platform still lacks a system that everyone can trust to measure and report metrics.