Not a dream, not an imaginary story, folks.

Like sands through the hourglass, another iconic TV title is switching to streaming: NBC’s Days of our Lives will become a Peacock exclusive starting September 12, Vulture has learned. The move will end the show’s 57-year run on broadcast television and also marks the exit of NBC from a genre it pioneered 73 years ago with the launch in 1949 of These Are My Children, widely credited as TV’s first-ever daytime sudser. It comes as two other major broadcast titles — Thursday Night Football and ABC’s Dancing with the Stars — prepare to shift to streaming this fall.

In the case of Days, there has been industry speculation about it jumping to Peacock for some time now. The series, produced by Corday Prods. in association with Sony Pictures Television, has dodged cancellation multiple times over the past 15 years, with Sony and NBC often engaged in very last-minute negotiations to hammer out deals which make financial sense to both parties. Days has been the least-watched of the four remaining network daytime dramas for years now, making it increasingly difficult for NBC execs to justify keeping the show around absent reduced license fees (which Sony has largely been able to deliver).

.....

“This programming shift benefits both Peacock and NBC and is reflective of our broader strategy to utilize our portfolio to maximize reach and strengthen engagement with viewers,” Mark Lazarus, chairman, NBCUniversal Television and Streaming said of the decision. “With a large percentage of the Days of Our Lives audience already watching digitally, this move enables us to build the show’s loyal fanbase on streaming while simultaneously bolstering the network daytime offering with an urgent, live programming opportunity for partners and consumers.” NBC will fill the gap left by Days with a new one-hour news program, NBC News Daily, anchored by Kate Snow, Aaron Gilchrist, Vicky Nguyen and Morgan Radford.

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Full article in Twitter link.

 

22 minutes ago, Jdee43 said:

I agree with what's been said. For DAYS to survive on Peacock, it needs to fire all the writers and switch to being at least PG-13. What they are producing for NBC broadcast just isn't good enough to go behind a pay wall. If they are forced to air what has been shot so far as is, they will be done. 

This is such a short sighted, stupid decision. They couldn't have waited a year,  or given the show and audience more of a heads-up? It's like canceling a show mid season and burning off the unaired episodes in the summer, except here they have 8 months of poor episodes to burn through online.

And when this idea inevitably fails, there'll no going back; there's no way to restore DAYS to the NBC schedule once these affiliates move on. The show is going to be canceled. Again, with the speed and lack of planning, this is a true bone headed decision.

In one article they basically said fans are loyal so they are HOPING it translates to more viewership with the change. They didn't make it sound very promising.

7 minutes ago, DRW50 said:

You are  a kinder person than I am - I don't think  he gives a damn about DAYS, as he didn't about OLTL. He cares about his ego. He may have had some type of affection for the soap genre, but that has never translated to his writing.

LOL. I didn’t watch much of OLTL at all but I clearly remember his meteoric rise and fall seemed to run parallel with MAB at Y&R. In 2008 there was widespread praise for both Y&R and OLTL; IN 2009 everyone seemed to be in agreement they were the two worst soaps on the air. And I clearly remember Carl your rants against him back then, it wasn’t til I have seen his Days work that know I understand and see why the hatred of him much much better.

Never saw his GH work but I remember there was a massive celebration on this board when he was fired lol. 
 

I'm hoping that Days gets a new HW as it goes to Peacock. Just like AMC and OLTL did when they left ABC. I thought that both shows were better in their reincarnation. 

Edited August 4, 20223 yr by Soapsuds

24 minutes ago, victoria foxton said:

 

 

😥😂 sad prospect but really good point

13 minutes ago, YRfan23 said:

I doubt any streaming app, really gives a damn about CBS soaps, or else they would have tried to save ATWT and GL when they cancelled. 
 

GL and ATWT ended before streaming really took off, amazing how much has changed in the last 13-12 years. I know PlutoTV Soaps has been running for almost a year now but they’re only airing 2018-21 Y&R and B&B reruns. Who the hell wants to watch the last 3 years of either show? 😂

Just now, soapfan770 said:

GL and ATWT ended before streaming really took off, amazing how much has changed in the last 13-12 years. I know PlutoTV Soaps has been running for almost a year now but they’re only airing 2018-21 Y&R and B&B reruns. Who the hell wants to watch the last 3 years of either show? 😂

Not me...I wish they'd get the classic vintage episodes.

 

Also Without Days, The Daytime Emmys will be a bigger Joke than ever!

Good or bad that show has some talents, let's face it the decay of The Soap Genre is a consequence of the Shrinking Competition and Budget, the less competition the less effort, that's why soaps have increasingly made less effort to be good entertainment, and Turning itself into the Joke it has long been said to be

Hearing more and more about how shocked everyone is about the news, hence the near radio silence. Right now I'm told things will remain status quo but to expect announcements on changes in the next 2-3 weeks as we get closer to the shift. Things are still being worked out behind the scenes despite NBC's shock announcement.

1 minute ago, Joseph said:

Also Without Days, The Daytime Emmys will be a bigger Joke than ever!

Good or bad that show has some talents, let's face it the decay of The Soap Genre is a consequence of the Shrinking Competition and Budget, the less competition the less effort, that's why soaps have increasingly made less effort to be good entertainment, and Turning itself into the Joke it has long been said to be

Days of our Lives will remain eligible for Daytime Emmys in all categories despite the move to Peacock.

As an aside, now I know why Peacock advertises on SON so much even though I myself don't use the service often. Last time I watched anything on it (and not on my computer to be clear) was several months ago when I wanted to see what happened on Manifest.

43 minutes ago, Jdee43 said:

I agree with what's been said. For DAYS to survive on Peacock, it needs to fire all the writers and switch to being at least PG-13. What they are producing for NBC broadcast just isn't good enough to go behind a pay wall. If they are forced to air what has been shot so far as is, they will be done. 

This is such a short sighted, stupid decision. They couldn't have waited a year,  or given the show and audience more of a heads-up? It's like canceling a show mid season and burning off the unaired episodes in the summer, except here they have 8 months of poor episodes to burn through online.

And when this idea inevitably fails, there'll no going back; there's no way to restore DAYS to the NBC schedule once these affiliates move on. The show is going to be canceled. Again, with the speed and lack of planning, this is a true bone headed decision.

Excellent analysis. I think you're spot-on. It's going to be interesting to see what comes out in the days and weeks ahead. Will they halt production? Will contracts be suspended again? Time will tell. I wonder how long it's been in the works. To use a famous political quote, who knew what and when did they know it.

5 minutes ago, Errol said:

Hearing more and more about how shocked everyone is about the news, hence the near radio silence. Right now I'm told things will remain status quo but to expect announcements on changes in the next 2-3 weeks as we get closer to the shift. Things are still being worked out behind the scenes despite NBC's shock announcement.

 

As an aside, now I know why Peacock advertises on SON so much even though I myself don't use the service often. Last time I watched anything on it (and not on my computer to be clear) was several months ago when I wanted to see what happened on Manifest.

Dan Feuerriegel is the only one to respond that I have seen.

 

Speaking of advertisers... The Talk one on here is annoying me big time!😂

14 minutes ago, Errol said:

Hearing more and more about how shocked everyone is about the news, hence the near radio silence. Right now I'm told things will remain status quo but to expect announcements on changes in the next 2-3 weeks as we get closer to the shift. Things are still being worked out behind the scenes despite NBC's shock announcement.

Days of our Lives will remain eligible for Daytime Emmys in all categories despite the move to Peacock.

As an aside, now I know why Peacock advertises on SON so much even though I myself don't use the service often. Last time I watched anything on it (and not on my computer to be clear) was several months ago when I wanted to see what happened on Manifest.

The only change i want is NBC aborting the whole thing!

 

10 minutes ago, Soapsuds said:

Dan Feuerriegel is the only one to respond that I have seen.

 

Speaking of advertisers... The Talk one on here is annoying me big time!😂

+1

THAT [!@#$%^&*] IS GETTING ON MY NERVES, WHY I'M GETTING THAT TOO IF I LEAVE HALF A CONTINENT AWAY?

13 minutes ago, Soapsuds said:

Dan Feuerriegel is the only one to respond that I have seen.

I'm confused by this comment because I first found out about it on Brandon Beemer's insta-story and Eric Martsolf also published a story.  Both linked to Variety in their posts.

I guess it wasn't a response, just a post, but they both posted earlier today.

Edited August 4, 20223 yr by j swift

10 minutes ago, Soapsuds said:

 

 

Speaking of advertisers... The Talk one on here is annoying me big time!😂

I thought it was a virus it is *that* annoying. 

2 minutes ago, DaytimeFan said:

I thought it was a virus it is *that* annoying. 

I can't with JMW and her kids picture and that lady in red bouncing back and forth anymore 

2 minutes ago, j swift said:

I'm confused by this comment because I first found out about it on Brandon Beemer's insta-story and Eric Martsolf also published a story.  Both linked to Variety in their posts.

It was a dirty joke that's why Dan only used "cock" in saying Days was moving.