CBS owned daytime throughout the 50s and especially the 60's where the mix of reruns in the morning, soaps/game shows/variety in the afternoon dominated every timeslot.

Meanwhile ABC and NBC were constantly juggling their lineups trying to break through.

Finally in the late 60's NBC made headway as Days/Doctors and AW began winning their timeslots forcing CBS to make changes. Then GH asserted itself and the 70's saw all 3 networks battling for domination.

CBS made a lot of changes in the 70's. Introducing Y&R was no doubt their best move.

Let's discuss CBS Daytime over the years.

Edited August 6, 20232 yr by Paul Raven

6 minutes ago, Paul Raven said:

I think it was unprecedented for a network O&O station to preempt programming

Remember too that CBS on the whole was a mess in the mid-1990s.

Fall 1994 loss of NFL broadcasting rights which cost them several established affiliates in major media markets. 1995 sale to Westinghouse and Les Moonves arrives.

1 hour ago, kalbir said:

Remember too that CBS on the whole was a mess in the mid-1990s.

Fall 1994 loss of NFL broadcasting rights which cost them several established affiliates in major media markets. 1995 sale to Westinghouse and Les Moonves arrives.

Recall the 1996 LA Times item abt CBS asking the Bells for a new soap the yr before? Basically CBS was using the threat of expanding the Bell "empire" as a weapon against P&G so they would go along with what CBS really wanted. P&G played right into their hands. CBS handed down mandates of changes to ATWT & GL. The 1995 executive shuffle came from a CBS directive. Laibson to GL, Valente to ATWT & Jill to AW. It was the yr before that Trach finally retired as P&G in Charge of Production & Ken Fitts stepped up into that spot, new to it since he had previously only been a show EP. Surmise is that Lucy Johnson waited till Trach retired to pull this stuff because Trach wouldn't have allowed P&G to be their patsy. Under Fitts P&G rolled over & said, We'll do anything you want just don't cancel us. Laurie Caso with his years of experience was left out in the cold during the shuffle. Moonves having no idea what he was doing recommended Black & Stern to HW ATWT! All 3 NY P&G soaps were in the beginnings of big trouble. 

35 minutes ago, Paul Raven said:

I think it was unprecedented for a network O&O station to preempt programming as WCBS did with Guiding Light.

Did they stick with GL at 10am till the end?

What programming did they offer at 3pm over the years?

Edit-did some research

`Day & Date' move

CBS O &O WCBS -TV New York, facing too many early fringe shows for too few time slots, likely will seek permission from the network to air network soap The Guiding Light, currently scheduled at 3 p.m., out of pattern and probably in early daytime, said a source. That would allow the station to run CBS /Group W's new magazine strip Day & Date at 3 p.m., following the other soaps, Geraldo at 4 and news at 5. If the network allows the move, other O &Os that have added Day & Date to their schedules could follow suit

Day & Date was not a success but GL was not returned to 3pm.

 

WCBS NY aired GL at 10am from 1995 to the very end of its run. I honestly can't remember much of what aired at the 3pm slot after GL's move...I'm sure a bunch of talk shows, reality court shows, and programs of that nature. 

On 8/16/2023 at 6:05 AM, Donna L. Bridges said:

Lin Bolen, NBC VP picked AW as first for expansion. It was the network's idea, plan, scenario because they had the most to gain - increased ad revenue. Rauch got on board. Lemay got on board. They did not fight against it like Nixon, Bell & Labine did. But it was not their idea. 

From Lemay's book

Early in 1974, I was approached about writing another of the six soaps produced by
Procter and Gamble. I resisted that but expressed an interest in expanding “Another World” to a daily sixty-minute format instead.

The sponsors and producer started complicated negotiations with the network and countered strong opposition from the ambitious young woman vice-president in charge of daytime programming. The show had long since led the network’s daytime ratings (and quite often led the ratings on all three networks), which made her reluctant to change its format. Procter and Gamble persisted and, certain that they would prevail, Paul and I made plans to enlarge the cast from twenty to over thirty and to widen the range of cultural and economic milieus in the story.

Well we have two versions as to who initiated and supported the expansion. 

7 hours ago, Paul Raven said:

From Lemay's book

Early in 1974, I was approached about writing another of the six soaps produced by
Procter and Gamble. I resisted that but expressed an interest in expanding “Another World” to a daily sixty-minute format instead.

The sponsors and producer started complicated negotiations with the network and countered strong opposition from the ambitious young woman vice-president in charge of daytime programming. The show had long since led the network’s daytime ratings (and quite often led the ratings on all three networks), which made her reluctant to change its format. Procter and Gamble persisted and, certain that they would prevail, Paul and I made plans to enlarge the cast from twenty to over thirty and to widen the range of cultural and economic milieus in the story.

Well we have two versions as to who initiated and supported the expansion. 

That's very interesting and going by dates Lemay is first, I believe. I will check that. 

Her Stories: Daytime Soap Opera & US Television History by Elana Levine. Duke University Press. Durham and London. ©2020. pgs. 94-95.

Quote

The expansion to hour-long time slots in the mid-1970s was a product of the networks' hands-on involvement in the creation of soaps but it was also made feasible by tchnological changes, especially  in video editing. The move to hour-long episodes was initiated at NBC, led by executive Lin Bolen, who took on the expansion  to one hour of Another World  and DOOL in 1975. 

Yes, Lemay claims 1974; Bolen first mentions a date 1975. 

It is really weird for this to be in CBS Daytime.  

 

Edited August 30, 20232 yr by Donna L. Bridges
more info

I exchanged emails with Elana Levine who has no problem with this as she says she never said it was Bolen's idea.Once again Pete Lemay's recollection of things during his time provide us with clarity. 

@danfling   If I had on a ball cap I would tip it to you!

Now, who wants to summarize this & post it where it belongs in NBC Daytime? 

On 8/25/2023 at 7:38 PM, Paul Raven said:

I think it was unprecedented for a network O&O station to preempt programming as WCBS did with Guiding Light.

Did they stick with GL at 10am till the end?

What programming did they offer at 3pm over the years?

Edit-did some research

`Day & Date' move

CBS O &O WCBS -TV New York, facing too many early fringe shows for too few time slots, likely will seek permission from the network to air network soap The Guiding Light, currently scheduled at 3 p.m., out of pattern and probably in early daytime, said a source. That would allow the station to run CBS /Group W's new magazine strip Day & Date at 3 p.m., following the other soaps, Geraldo at 4 and news at 5. If the network allows the move, other O &Os that have added Day & Date to their schedules could follow suit

Day & Date was not a success but GL was not returned to 3pm.

 

What eventually happened was in the spring of 2004, right at the start of the Kriezman/Wheeler era was beginning CBS began offering an 10AM ET/9AM CT live feed for stations airing it 10AM so they wouldn’t be a day behind anymore. In addition to that CBS also actually offered up a 9AMET feed to a few stations that were airing the show at 9AM ET. 
 

Pretty all of the major CBS O&O in the top markets, especially in the northeast (NYC, Boston, Philadelphia, Detroit, Pittsburgh, along with Miami, Orlando) ended up airing GL at 10AMET with Chicago airing GL at 9AM CT. Some stations in adjacent markets followed suite (Albany, Scranton-Wilkes Barre, etc.) A couple of west coast CBS O&O’s (KCBS and KCNC) did GL at 9AM as well for a while there in the late 90’s but both stations soon moved it back to its original afternoon timeslot. The kicker was when CBS bought KOVR, which had never aired GL since becoming a CBS station a decade before, as an O&O in 2005 they never added GL back to the schedule. At least in one Michigan market the local UPN/ My Network picked up the show after the CBS affiliate dropped it.

I do remember Day & Date, I was living in Idaho at the time it aired on the local ABC station at 4PM against Oprah on the NBC station while my CBS station had a very strange lineup (when I lived out west I never lived in a market which carried the CBS Daytime line up in the correct order!)

Now that I mentioned it, this was how each station had their line-up:

KMGH in Denver (now an ABC affiliate):

10AM: B&B 

10:30 TPIR

11:30 News

12:00 Y&R 

1:00 ATWT

2:00 GL

(KMGH later aired the ABC lineup out of order with GH on before OLTL)

KMVT in Twin Falls ID 1995-97:

9AM: TPIR

11:30 B&B

1:00 GL

2:00 Y&R

3:00 ATWT

KRQE in Albuquerque’s 3 line-ups when I live there 1997-2011:

9AM: TPIR

10AM: ATWT (day behind)

1:30PM B&B

2:00PM GL

3:00PM Y&R

then

10AM ATWT (day behind)

11AM TPIR

1230 B&B

1:00 Y&R

2:00 GL

and Finally 

10:00 LMAD

11:00 TPIR

1230 B&B

1:00 Y&R 

2:00 ATWT(same day)/The Talk

 

1 hour ago, soapfan770 said:

KRQE in Albuquerque’s 3 line-ups when I live there 1997-2011:

9AM: TPIR

10AM: ATWT (day behind)

1:30PM B&B

2:00PM GL

3:00PM Y&R

then

10AM ATWT (day behind)

11AM TPIR

1230 B&B

1:00 Y&R

2:00 GL

and Finally 

10:00 LMAD

11:00 TPIR

1230 B&B

1:00 Y&R 

2:00 ATWT(same day)/The Talk

 

 

Amazing! So awful. This is the first I ever heard of ATWT Day Behind!!! 

26 minutes ago, Donna L. Bridges said:

Amazing! So awful. This is the first I ever heard of ATWT Day Behind!!! 

When KUTV in Salt Lake City became an CBS O&O following the Mormon owned KSL (a very notorious pre-empter of shows they didn’t approve of for both CBS & NBC) becoming an NBC station in 1995, KUTV switched to an interesting schedule itself:

9AM: TPIR

10AM: Y&R (same day with the 12ET/11CT feed)

11AM: ATWT (day behind)

12:00PM News 

1:00 GL

2:00 B&B

@Paul Raven @DRW50 @Gray Bunny @YRfan23 @Soapsuds @kalbir @SFK @Vee @Donna L. Bridges @danfling @dc11786 @robbwolff
@janea4old

I know I’ve shared this before, but back in 2006 in the good old days of WOST being a website I had compiled a list of CBS  stations airing the Daytime lineup at weird times, thanks it part to the onset of online TV schedules and various discussion. Not to mention I was inspired by KRQE airing an abnormal line-up of its own, and this is what I found at the time. This includes stations airing GL in the morning: 

KFMB-8 San Diego CBS
9:30AM B&B
11AM: Y&R
1PM: ATWT
2PM: GL

KKTV-11 Colorado Springs(CBS)

11AM: ATWT
12:30PM: B&B
1PM: GL
2PM: Y&R

KREX-5 Grand Junction(CBS)
9AM: TPIR
10AM: Y&R
12:30PM B&B
1PM: GL
2PM: ATWT
Florida

WFOR-4 Miami(CBS)

10AM: GL
12:30Y&R
1:30 B&B
2PM: ATWT

WKMG-6 Orlando(CBS)

10AM: GL
12:30Y&R
1:30 B&B
2PM: ATWT

WINK-11 Fort Myers(CBS)

10:30AM B&B
1PM: Y&R
2PM: ATWT
3PM: GL

Georgia

WTOC-11 Savannah(CBS)

12:30PM: Y&R
1:30PM: B&B
2PM: ATWT
3PM: Montel Williams
4PM: GL

Hawaii

KGMB-9 Honolulu(CBS)

11:30AM: B&B
12PM: GL
1PM: Y&R
2PM: ATWT

Idaho

KBCI-2 Boise(CBS)

9AM: TPIR
10AM: Y&R
12:30PM B&B
1PM: ATWT
2PM: GL


KIFI-8 Pocatello(CBS)

9AM: TPIR
10AM: Y&R
12:30PM B&B
1PM: GL
2PM: ATWT


KMVT-11 Twin Falls(CBS)

9AM: TPIR
11:30AM B&B
1PM: GL
2PM: Y&R
3PM: ATWT


Illinois

WBBM-2 Chicago(CBS)
9AM: GL
11:30Y&R
12:30 B&B
1PM: ATWT

WANE-15 Fort Wayne(CBS)

10AM: GL
12:30Y&R
1:30 B&B
2PM: ATWT

WSBT-22 South Bend(CBS)

9AM: GL
12:30Y&R
1:30 B&B
2PM: ATWT

WKYT-27 Lexington
9AM: Y&R
1:30PM: B&B
2PM: ATWT
3PM: GL

WLKY-32 Louisville
1:30PM: B&B
2PM: ATWT
3PM: GL
4PM: Y&R



WAFB-9 Baton Rogue
12:30PM: B&B
1PM: ATWT
2PM: GL
4PM: Y&R



WGME-13 Portland
9AM: GL
12:30Y&R
1:30 B&B
2PM: ATWT



WBZ-4 Boston
10AM: GL
12:30Y&R
1:30 B&B
2PM: ATWT

Michigan

WNEM-5 Flint
--Station does not air GL, airs on local MyNetTV at 10AM instead--

WWJ-62 Detroit
10AM: GL
12:30Y&R
1:30 B&B
2PM: ATWT

Missouri

KOLR-10 Springfield
11:30AM Y&R
12:30PM B&B
1:00 PM ATWT
2:00 PM GL

KMOV-4 St. Louis

12:30PM: B&B
1PM: ATWT
2PM: GL
4PM: Y&R

Montana

KTVQ-2 Billings

10AM: Y&R
11AM: ATWT
12:30PM: B&B
1PM: GL

2PM: TPIR

KXLF-4 Butte

10AM: Y&R
11AM: ATWT
12:30PM: B&B
1PM: GL
2PM: TPIR

KXGN-5 Glendive

10AM: Y&R
11AM: ATWT
12:30PM: B&B
1PM: GL
2PM: Passions
3PM: Days

KPAX-8 Missoula

10AM: Y&R
11AM: ATWT
12:30PM: B&B
1PM: GL
2PM: TPIR

KRTV-3 Great Falls

9AM: TPIR
10AM: Y&R
11AM: ATWT
12:30PM: B&B
1PM: GL

New Mexico

KRQE-13 Albuquerque

10AM: ATWT
11AM: TPIR
12:30PM: B&B
1PM: Y&R
2PM: GL

New York

WCBS-2 New York City

10AM: GL
12:30Y&R
1:30 B&B
2PM: ATWT

WRGB-Albany

10AM: GL
12:30Y&R
1:30 B&B
2PM: ATWT

North Carolina

WRAL-5 Raleigh

1:30PM B&B
2PM: ATWT
3PM: GL
4PM: Y&R

Oklahoma

KOTV-6 Tulsa

--station airs B&B at 12:35am overnights)

Pennsylvania

KYW-3 Philadelphia
10AM: GL
12:30Y&R
1:30 B&B
2PM: ATWT

WYOU-22 Scranton-Wilkes-Barre
10AM: GL
12:30Y&R
1:30 B&B
2PM: ATWT

WTVF-5 CBS Nashville:
11:30AM: Y&R
1:30PM: B&B
2PM: GL
3PM: ATWT

KUTV-2 Salt Lake City
9AM: TPIR
10AM: Y&R
11AM: ATWT
1PM: GL
2PM: B&B

KGWN-5 Cheyenne 

10AM: TPIR
11AM: Y&R
12PM: ATWT
1PM: GL
2PM: B&B

 

 

 

@soapfan770   Well, that is just incredible. And, so awful. Plus, it affirms all theories. Does it by chance have a particular date stamp? So much good stuff came out of WOST. I will be posting this with credit to you. And I will be emailing it to the woman who was Digest's GL Editor 1998-2005. 

That’s a good idea putting Y&R on at 4.  After school watching.   Wouldn’t think the 9 and 10 time slots would be very successful but I don’t know.  It managed to be number 1

1 minute ago, TVFAN1144 said:

That’s a good idea putting Y&R on at 4.  After school watching. 

Also to beat Oprah.

5 hours ago, TVFAN1144 said:

That’s a good idea putting Y&R on at 4.  After school watching.   Wouldn’t think the 9 and 10 time slots would be very successful but I don’t know.  It managed to be number 1

I believe I am correct in saying that never when a soap was officially scheduled in the morning was there ever a success. Ted Corday did two for NBC when they wanted to try a morning block. Morning Star and Paradise Bay, I believe were their names. Both failed, pretty quickly. 

Paradise Bay was not a Ted Corday production.

Other morning soaps over the years

1950's Hawkins Falls, The Bennetts. Follow Your Heart, Three Steps to Heaven, One Man's family, A Time to Live, Way of the world. All NBC efforts. Gotta give credit for trying.

1960s

CBS tried Clear Horizon The Brighter Day and then Love of Life settled at 11.30 am

NBC slotted Morningstar and Paradise Bay

Then in the 80's Loving and Texas.

Morning soaps had worked on radio, but I guess the fact that CBS had success in the PM established that was where soaps belonged.