Not a dream, not an imaginary story, folks.

Like sands through the hourglass, another iconic TV title is switching to streaming: NBC’s Days of our Lives will become a Peacock exclusive starting September 12, Vulture has learned. The move will end the show’s 57-year run on broadcast television and also marks the exit of NBC from a genre it pioneered 73 years ago with the launch in 1949 of These Are My Children, widely credited as TV’s first-ever daytime sudser. It comes as two other major broadcast titles — Thursday Night Football and ABC’s Dancing with the Stars — prepare to shift to streaming this fall.

In the case of Days, there has been industry speculation about it jumping to Peacock for some time now. The series, produced by Corday Prods. in association with Sony Pictures Television, has dodged cancellation multiple times over the past 15 years, with Sony and NBC often engaged in very last-minute negotiations to hammer out deals which make financial sense to both parties. Days has been the least-watched of the four remaining network daytime dramas for years now, making it increasingly difficult for NBC execs to justify keeping the show around absent reduced license fees (which Sony has largely been able to deliver).

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“This programming shift benefits both Peacock and NBC and is reflective of our broader strategy to utilize our portfolio to maximize reach and strengthen engagement with viewers,” Mark Lazarus, chairman, NBCUniversal Television and Streaming said of the decision. “With a large percentage of the Days of Our Lives audience already watching digitally, this move enables us to build the show’s loyal fanbase on streaming while simultaneously bolstering the network daytime offering with an urgent, live programming opportunity for partners and consumers.” NBC will fill the gap left by Days with a new one-hour news program, NBC News Daily, anchored by Kate Snow, Aaron Gilchrist, Vicky Nguyen and Morgan Radford.

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Full article in Twitter link.

 

3 minutes ago, janea4old said:

 

I skipped through all of his talking about Ben and Alex. 
He talks about the change to Peacock on the SOD page from 44:10 to 46:30.
Then he goes back to talking about Ben so I turned it off.

😂 I'm assuming your not a RSW fan or of his Ben/Ben 2.0 mess.

Was NYC the only big market to move DOOL to 12 pm? I wonder if that really impacted the numbers at all (thinking back to Guiding Light being moved to 10am in NYC).

 

  

23 minutes ago, ironlion said:

Was NYC the only big market to move DOOL to 12 pm? I wonder if that really impacted the numbers at all (thinking back to Guiding Light being moved to 10am in NYC).

I remember being confused the first time I tried to watch live post-switch and Days wasn't on at it's usual time. I actually thought it got cancelled and I didn't know about it 🙃  However, the change from 1pm to 12pm doesn't seem like a huge shift to make for viewers. Especially, since it only directly competes with half hour of YR at its new time. 

Now GL definitely had to be impacted by moving from a mid-afternoon slot to the morning. 

I remember what Ken Corday said about Guiding Light shortly after its cancellation was announced-

"Not to name names, but in desperate times, desperate measures are sometimes the worst things to resort to and it's clear now in hindsight and it was clear to the viewers as it was going on what [GL became] was not soap opera," Corday remarked. "It smacked of ESPN or the evening news and done without any homage to the creator of the show."

 

I do wonder if this move to Peacock is the desperate measures stage for Days.  I can think of a few things that Days storylines have smacked of over the last year and none of them are good.  I do agree it might be difficult to convince some to pay to watch Ron's current nonsense.

I wouldn't even call them storylines, really ... they need a clear focus and specific storylines like they once used to do. It's why Beyond Salem works, even if Chapter 2 wasn't everyone's cup of tea on here. Granted, that's just five episodes but it shows DAYS *is* capable of something better.

7 hours ago, victoria foxton said:

 

  

Such insight! lol 

35 minutes ago, TEdgeofNight said:

Such insight! lol 

Lol, I always cringe when someone posts Tweets from that person. Who the f.uck made that guy the authority on soap fandom and the future of soaps? 

38 minutes ago, victoria foxton said:

He is an ugly guy with speech impediment. But i don't see either of you interviewing soap stars. LOL Neither of you have to reply. If you're going to come out stupid.  You people always have to be nasty and disrespectful. Too many extremely difficult people to navigate through on here. That's way i've started taking mini self-care breaks. This should be a fun safe space. Not a place where you end up being abused by others. SON has lost a lot of it luster for me. 

42 minutes ago, victoria foxton said:

He is an ugly guy with speech impediment. But i don't see either of you interviewing soap stars. LOL Neither of you have to reply. If you're going to come out stupid.  You people always have to be nasty and disrespectful. Too many extremely difficult people to navigate through on here. That's way i've started taking mini self-care breaks. This should be a fun safe space. Not a place where you end up being abused by others. SON has lost a lot of it luster for me. 

Honestly, it wasn't any shade or disrespect towards you @victoria foxton, you're free to post what you want. I was just mentioning how cringey I find that person's Tweet and how he seems to act as if he's somehow the barometer of taste for soaps and pop culture, and how he seems to have a flock of sheep around him that will follow his every thought (not on here, based on what I've seen Re-Tweeted on Twitter). 

7 minutes ago, slick jones said:

 

4 hours ago, KMan101 said:

I wouldn't even call them storylines, really ... they need a clear focus and specific storylines like they once used to do. It's why Beyond Salem works, even if Chapter 2 wasn't everyone's cup of tea on here. Granted, that's just five episodes but it shows DAYS *is* capable of something better.

I'm so glad your back. Your post are always great reads. And thank you for always treating me with kindness.

54 minutes ago, victoria foxton said:

I'm so glad your back. Your post are always great reads. And thank you for always treating me with kindness.

 

Thank you, and you're very welcome. Kindness goes a long way even though I can be a snarky MFer. LOL.

7 minutes ago, KMan101 said:

 

 even though I can be a snarky MFer. LOL.

 

1 hour ago, victoria foxton said:

 

40 minutes ago, slick jones said:

 

 

lol. I've mellowed ...