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October 31 - November 4, 2011


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ABC Sweeps Daytime Across All Key Women Demos –

Ranks No. 1 in Women 18-34, Women 18-49 and Women 25-54

Posting its 4th Consecutive Week of Growth, “The Chew” Devours

Series Highs in Total Viewers for the 2nd Straight Week

The ViewRanks No. 1 in Daytime for the 2nd Straight Week in Women 18-34

The View,” “One Life To Live” and “General Hospital” Rank

Among Daytime’s Top 3 Programs in Women 18-49

ABC Daytime

  • ABC stood as Daytime’s No. 1 network in Women 18-34 (0.5 rating/177,000 – tie), Women 18-49 (0.9 rating/607,000 – tie) and Women 25-54 (1.3 rating/790,000).

    • For the 2nd week in a row, “The Chew” hit a series high in Total Viewers (2.158 million), generating its 4th straight week of increases.
      • The View” ranked as Daytime’s No. 1 program in Women 18-34 (0.7 rating/232,000) for the 2nd straight week, and placed a competitive No. 2 in Women 18-49 (1.1 rating/711,000) and Women 25-54 (1.5 rating/926,000).

        [*]In Women 18-49, “The View” (No. 2 – 1.1 rating/711,000), “One Life To Live” (No. 3T – 1.0 rating/645,000)andGeneral Hospital” (No. 3T -- 1.0 rating/628,000) placed among the week’s Top 3 Daytime programs.

          [*]In Women 25-54, “The View” (No. 2 – 1.5 rating/926,000), “General Hospital” (No. 3 -- 1.4 rating/839,000) and “One Life To Live” (No. 4 – 1.3 rating/785,000) stood among the week’s Top 4 Daytime programs.

          Following are the Daytime Lineup averages, plus Top 5 Programs Ranks

          Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)

          No. 1 CBS 3.25 million No. 1T ABC 0.9/607,000

          No. 2 ABC 2.71 million No. 1T NBC 0.9/566,000

          No. 3 NBC 2.29 million No. 3 CBS 0.8/544,000

          Top 5 Daytime Programs in Women 18-49 (rank based on rating)

          Program Net Rtg/000s

          The Restless CBS 1.3/827,000

          The Young &

          The View ABC 1.1/711,000

          One Life To Live ABC 1.0/645,000

          General Hospital ABC 1.0/628,000

          Days Of Our Lives NBC 0.9/566,000

          Price is Right 1/2 CBS 0.9/565,000

          Bold and the Beautiful CBS 0.9/546,000

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This is sad for SOAP fans especially with AMC Not going foward by PP. Also the Chew hit series high in viewers. Its only about 200,000 in viewers behind AMC on a 50 percent less budget. So in turn the show is actually helping and improving ABC's bottom line. This just vindicates Frons/Sweeney decision they made the right one pulling the soaps off the air. GH is ready for the axe to swing. There is no way GH is staying on the air. Soaps are DONE IN ABC's eyes. Sad but the Chew hitting series highs is not good news for soap fans

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ABC wants to be done with soaps and IMO they are doing everything they can to lose viewers. I don't think GH has ever been this horrific. Sadly, the soaps could have had higher ratings if TPTB cared about making the shows better but TPTB were interested in the complete opposite. This is exactly what they wanted to happen. Low ratings for higher budgets soaps and mediocre ratings for low budget talk shows. ABC is happy and there is nothing we can do about it.

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I am sure Gary Tomlin is very happy to see this fail. Gary was hugely responsible for DAYS 2009 with Chris Whitesell and the baby storyline and bought DAYS 3-4 more years then it should have had. The Days REBOOT failed cause it was tons of returns but no exciting storyline. Compare this to the Two Todds that had you glued to your seat in August. Its been nothing but a total failure.

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OLTL #1 in W18-34 and teens!!! tongue.png

At this point it doesnt matter...OLTL was cancelled...now as to Days...doesnt look very good.

I am sure Gary Tomlin is very happy to see this fail. Gary was hugely responsible for DAYS 2009 with Chris Whitesell and the baby storyline and bought DAYS 3-4 more years then it should have had. The Days REBOOT failed cause it was tons of returns but no exciting storyline. Compare this to the Two Todds that had you glued to your seat in August. Its been nothing but a total failure.

All we are seeing is Sami/Carrie redux.....John and his eyebrow acting and Dee's heavy breathing....

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Tomlin did good in 2009 but what sunk him was the return to EJ/Sami. Days started to fall hard and fast as soon as spoilers of that storyline were released and a year later, Tomlin still had not recovered the million viewers Days lost from it's peak during the week of Feb 8th, 2010. Then comes the new crew with their much hyped reboot and nothing

.... and now what is Days planning? That's right, another trial of EJ/Sami.... mind boggling insanity!

Days is doomed; they may beat GH out the door.

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Cover to next week's SOD, "The Plan to SAVE DAYS!"

LMAO. I've been waiting for someone brilliant to bring that up! C'mon Corday, where's the plan?

DAYS is absolutely vile to watch. Boring as hell, a total regression to the 'glory days'...a bunch of vets that have flopped and writing that is mind numbingly awful with emphasis placed on the wrong characters.

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