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YR new intro!


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This is the one area in which Y&R went cheap for the 50th. The font is terrible, the concept makes no sense, and the black background behind the logo is a no, no. Going from black & white to color for the cast shots is an interesting choice and is the only part I liked. The background with the skyline was a bad idea. 

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The skyline is unnecessary but I guess it fits with Josh Griffith's (crappy) notion of big corporate battles.

The couple walking is a good concept but the framing/pacing looks looks wrong.

Font looks dated.

Like the last opening some of the shots aren't very flattering. We need to see our people looking their best.

It's a change from the last opening but is it an improvement?

They should have incorporated ideas from the various openings. Start with Y&R logo (80's) being drawn -go with b&W sketches (70's/80's)  turning into the color glamour shots ,maybe against a billowing background(2000's) Finish with the couple walking (2010's)

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With the merging of the two simultaneous threads, some context got lost ...

As mentioned earlier, the silhouette of the (headless) man and woman walking at the beginning is MTS and EB in their gala wardrobe.

The opening used to end with the silhouette of (headless) Michelle Stafford, but that's gone in this new opening.

Edited by janea4old
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If they planned to fade from black & white to color, they should've made sure everyone wore vivid colors (like Melody Thomas Scott's red dress).  A lot of them are foolishly wearing black or white.  

Having someone fade from "black & white" to "black & white" is sorta redundant.    

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Good point.

Maybe instead of a generic skyline , as the actors are shown, the background reflects their characters home or work. eg clip of Nikki in the living room, Abby at Society, Devon at the penthouse, Sharon at CL etc That might become dated, especially at the rate that characters change jobs and you have the issue of characters that don't have a home or workplace set.

What do you think?

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