The show (Peyton Place) had originally been envisioned as an anthology series about the various citizens of the town. Irna Phillips thought that it should have been a serial and persuaded Paul Monash as much.
It also helped that the writing seemed tailored for each of the actresses playing Gina. For example,I can't picture Robin Mattson playing the material Linda Gibboney played as Gina and vice versa. No way could I see Linda's Gina with Keith.
Exactly. He also doesn't help his cause by not doing his homework and getting things wrong. He doesn't have to be a hard-hitting soap journalist, but it's not hard to read up on shows and their actors/characters.