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Y&R: Fire Maria Arena Bell, Hogan Sheffer, Scott Hamner, and Paul Rauch


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Jack Smith's last year is the one that really got the heat, 2005. Of course, some things like the misuse of Katherine and Jill was unforgivable, but overall I think viewers were happy. That final year started off hot with Cassie's death which was brilliantly carried through the entire year. Michael and Lauren were ONLY interesting when Smith was writing the show. Sheila's return was a huge, huge flop though and sealed the fate of that uneven year. But later we learned that Jack Smith's son was dying so who knows how heavily involved he was in the storylines. I remember he said he just returned from grieving his sons death when LML fired him.

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Smith's crap is still better than anything Latham or Maria Arena Bell/Hogan Sheffer/Scott Hamner have given us.

Though, if we can't get Alden and Smith back, I'd more than welcome another writer that trained with Bill Bell or an actual storyteller that cares about telling good stories and that doesn't steal story ideas from crazy fans on message boards, like this current writing regimes does.

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If someone really cared about Y&R or any soap, they'd realize that this show is crap and big changes have to be made. They'd try to lure one of the many great storytellers that left daytime and offer them as much money as financially possible and all the creative control as they'd like.

Maria and her ego need to get over themselves, and she should get her ass back to the fashion industry or something. Writing isn't and will never be her profession. Sheffer and Hamner are wannabe primetime writers that should not be writing a daily daytime soap.

Some of the staff writers need to be fired too, but I have faith that the next regime will create a more cohesive writing team, or maybe that's just blind optimism. I find a lot of the day to day writing to be atrocious these days.

I'm curious what Mark will think of the season ratings info that Bibel provided...

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Yeah, I had forgotten about Larry. It's funny...when I watch those scenes on Youtube they make me smile, but I found them cringeworthy back then.

But Phyllis was once a laugh riot. But I honestly most loved her (in the humor sense) when Bill Bell was still writing her.

Cassie's death remains, I think, the best one ever done on this show. But you're right about Sheila at the end of his regime. But since the higher ups don't seem to care about "storytelling", it seems unlikely that this is why they displaced Smith. One can only conclude it had to do with the ever-falling ratings, which were falling before he got there, and after he left.

Bibel's analysis is interesting. I had been tracking the ratings numbers, so I had a general sense of the decline rates she published yesterday. But, still:

- the Days miracle is a miracle. I even understand it. While DOOL is not/never has been my show, every time I turn it on now I recognize the characters, see the vets, see a small number of stories with a certain momentum. Also, for Days, this is an era where many of the performers are solid.

- Sara's analysis says that it is the OLDER viewers that are declining at the fastest rate. This reflects my reality. When I have gone to the gym in the daytime (when older folks seem to congregate there), none of them are tuning in a soap. And in my own family, the long-term viewers seem to be tuning out as the shows become unrecognizable to them.

- The problem with the one-year snapshot Sara offers is that it actually misses (at least for Y&R) and interesting part of the story. The current team had actually RESTORED aspects of Y&R. MAB/JG had horrible declines in the 2007-2008 season, but by August 2008 the numbers were climbing. Indeed, for the first half of the 2008-2009 season, they actually got positive ratings growth (not a lot, but it restored some of the damage MAB had done in her first six months). So, the overall decline Sara observes for Y&R is EVEN WORSE THAN IT SEEMS, because most of it happened in the aftermath of the Silver Chipmunk.

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The restoration they might have brought in the earlier months of their regime didn't last throughout the the year though. Sara's report spans from Sept 2008 to Sept 2009, that's about the entire time this regime has been in charge. The show has seemingly spent most of this year, barring the very beginning of the year, in decline ratings-wise. While other shows are suffering too, we can no longer hold the Maria Arena Bell/Hogan Sheffer/Scott Hamner administration responsible for any significant ratings growth, at least a growth that was long-term. Whatever growth they had fizzled and isn't coming back.

Did the show really start declining heavily when compared to last season at the beginning of the Silver Chipmunk mess? If so, that should have given the idiots in charge of this show information as to what their audience really expects out of them.

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I plan to analyze that. I'm actually saying the decline that Sara reports is an UNDERESTIMATE, because they reversed their gain momentum.

If we started looking in early 2009, we'd see decline in the last 6-8 months was even GREATER than what Sara is summarizing.

As you can imagine, one of my "damn charts" will surely follow, LOL. Maybe more than one.

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This should be addressed here...

EXCUSE ME?! Are you f*cking kidding?

Maria blames the fans for her inability to guide her team into writing competent, character-based storytelling? Not that this is anything new in daytime, but where the hell do any of them(especially this one, claiming that she's honoring Bill Bell's legacy) get off blaming the fans for speaking out about how dreadfully awful this show has become?

What the hell is wrong with her? Not only is she worthless as a Head-Writer(demonstrated by her inability to play the beats of a story and opting for cheap tricks in lieu of actual storytelling) and Co-Executive Producer(not keeping up with what is actually taped as opposed to what is actually written in the script), but she's one arrogant, self-righteous bitch. I can't wait for SONY to throw her out.

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