March 2-6, 2009

[TMOTVSoaps]

Local ratings are almost in. I still have some missing data but I'll add to it when I have the time.

[sacha]

you are a bit optimistic, I guess

[TMOTVSoaps]

I've got some interesting local ratings for soaps. The ratings are for Monday March 2, 2009 in the TOP 5 markets in the country (NY, LA, CHI, PHI, DAL) along with Houston, Indianapolis, Denver, Detroit, Atlanta, Charlotte, Cleveland, The Bay Area, SF-OAK-SJ, St. Louis, and Ft. Myers, Florida. So you'll be able to see how soaps do on the East Coast, Midwest, West Coast, and in the South. Trust me once you see them there's a huge difference in how soaps are watched in each region of the country.

I also have the ratings for MON-THU in the TOP 5 markets that also include Houston, Indianapolis, and Ft. Myers, Florida. Unfortunately I don't have them for the other markets.

One thing you'll notice is how ABC Soaps are watched more on the east coast more than CBS Soaps. CBS Soaps are heavily watched in the south. You'll also notice how after 9am or 10am, the hut levels start going down after most of the people head for work. That means soaps are doing the best they can in low hut level timeslots.

Make note that all Left Coast (West Coast cities LA & BAY AREA) don't include their whole ratings so they may look low b/c their always delayed in fast market data.

Soaps are doing up to par with what other shows are doing in daytime and even a little better.

Here's New York, NY (#1 media market in the country) first:

Population

City - 8,274,527

Staten Island - 481,613

Bronx - 1,373,659

Manhattan - 1,620,867

Queens - 2,270,338

Brooklyn - 2,465,326

Northern New Jersey - 3,492,590

Urban - 18,223,567

Metro - 18,815,988

Time Net Program NY (representing East Coast market)

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EARLY MORNING (Eastern Times)

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7:00a ABC Good Morning America 4.2/11

11:00a ABC The View 7.5/16

7:00a CBS Early Show 1.8/ 5

7:30a CBS Early Show 1.9/ 5

11:00a CBS The Price Is Right 2.6/ 6

11:30a CBS The Price Is Right 3.3/ 7

7:00a NBC Today 5.7/14

9:00a NBC Today 3.9/ 9

10:00a NBC Today 3.4/ 7

7:00a FOX Good Day New York (local) 2.8/ 7

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DAYTIME

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1:00p ABC All My Children 3.2/ 7

MON 3/2: 3.2/7

TUE 3/3: 2.9/7

WED 3/4: 3.1/10

THU 3/5: 3.2/11

2:00p ABC One Life to Live 3.6/ 8

MON 3/2: 3.6/8

TUE 3/3: 2.2/7

WED 3/4: 2.6/8

THU 3/5: 3.1/11

3:00p ABC General Hospital 3.4/ 7

MON 3/2: 3.4/7

TUE 3/3: 1.6/5

WED 3/4: 2.1/6

THU 3/5: 2.2/7

12:30p CBS Young & the Restless 3.2/ 7

MON 3/2: 3.2/7

TUE 3/3: 2.4/7

WED 3/4: 2.6/9

THU 3/5: 2.6/9

1:30p CBS Bold & the Beautiful 2.1/ 4

MON 3/2: 2.1/4

TUE 3/3: 1.5/5

WED 3/4: 2.1/7

THU 3/5: 1.8/6

2:00p CBS As the World Turns 2.1/ 4

MON 3/2: 2.1/4

TUE 3/3: 1.5/4

WED 3/4: 1.7/6

THU 3/5: 1.3/5

10:00a CBS Guiding Light 1.7/ 4

MON 3/2: 1.7/4

TUE 3/3: 1.2/4

WED 3/4: 1.4/5

THU 3/5: 0.8/3

1:00p NBC Days of Our Lives 2.0/ 4

MON 3/2: 2.0/4

TUE 3/3: 1.2/4

WED 3/4: 1.2/4

THU 3/5: 1.3/4

Los Angeles, CA (#2 media market in the country):

Population

City - 3,849,378

Anaheim - 346,823

Orange County - 3,121,251

Urban - 11,789,487

Greater Los Angeles Area - 12,923,547

Metro - 17,755,322

Southern California - 23,044,650

Time Net Program LA (representing West Coast market)

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EARLY MORNING (Pacific Times)

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7:00a ABC Good Morning America 2.8/9

10:00a ABC The View 2.8/9

7:00a CBS Early Show 0.8/3

7:30a CBS Early Show 0.4/1

10:00a CBS The Price Is Right 1.6/5

10:30a CBS The Price Is Right 1.9/6

7:00a NBC Today 2.2/7

9:00a NBC Today 2.1/7

10:00a NBC Today 1.0/3

7:00a FOX Good Day Los Angeles (local) 2.8/9

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DAYTIME

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12:00p ABC All My Children 1.6/5

MON 3/2: 1.6/5

TUE 3/3: 1.4/5

WED 3/4: 1.8/6

THU 3/5: 1.6/6

1:00p ABC One Life to Live 1.5/5

MON 3/2: 1.5/5

TUE 3/3: 1.6/5

WED 3/4: 1.9/6

THU 3/5: 1.5/6

2:00p ABC General Hospital 1.5/5

MON 3/2: 1.5/5

TUE 3/3: 2.0/7

WED 3/4: 1.8/6

THU 3/5: 1.6/6

11:30a CBS Young & the Restless 0.7/2

MON 3/2: 0.7/2

TUE 3/3: 0.8/3

WED 3/4: 1.7/6

THU 3/5: 1.3/5

12:30p CBS Bold & the Beautiful 0.7/2

MON 3/2: 0.7/2

TUE 3/3: 0.7/2

WED 3/4: 0.8/2

THU 3/5: 1.1/4

1:00p CBS As the World Turns 0.3/1

MON 3/2: 0.3/1

TUE 3/3: 2.0/7

WED 3/4: 1.8/6

THU 3/5: 1.6/6

2:00p CBS Guiding Light 0.5/2

MON 3/2: 0.5/2

TUE 3/3: 0.6/2

WED 3/4: 0.8/2

THU 3/5: 0.6/2

1:00p NBC Days of Our Lives 1.0/3

MON 3/2: 1.0/3

TUE 3/3: 1.2/4

WED 3/4: 0.8/3

THU 3/5: 0.5/3

Chicago, IL (#3 media market in the country):

Population

City - 2,836,659

Chicagoland Area (Chicago/South Wisconsin/Northwest Indiana) - 8,711,000

Metro - 9,785,747

Time Net Program CHI (representing Midwest market)

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EARLY MORNING (Central Times)

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7:00a ABC Good Morning America 4.0/12

9:00a ABC Oprah Winfrey Show Live 9.1/29 (ABC-WLS 7 Chicago must love their Oprah)

10:00a ABC The View 6.4/18

7:00a CBS Early Show 1.3/4

7:30a CBS Early Show 1.1/3

10:00a CBS The Price Is Right 3.2/9

10:30a CBS The Price Is Right 3.8/11

7:00a NBC Today 3.5/11

9:00a NBC Today 2.0/6

10:00a NBC Today 1.0/3

7:00a FOX Good Day Chicago (local) 1.7/5

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DAYTIME

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12:00p ABC All My Children 5.1/13 (WOW!)

1:00p ABC One Life to Live 4.1/11

2:00p ABC General Hospital 4.0/11

11:30a CBS Young & the Restless 0.9/2

12:30p CBS Bold & the Beautiful 0.8/2

1:00p CBS As the World Turns 0.8/2

9:00a CBS Guiding Light 0.5/2

1:00p NBC Days of Our Lives 2.0/5

Philadelphia, PA (#4 media market in the country):

Population

City - 1,449,634

Urban - 5,325,000

Metro (Philadelphia/Delaware/New Jersey) - 5,823,233

Time Net Program PHI (representing Atlantic market)

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EARLY MORNING (Eastern Times)

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7:00a ABC Good Morning America 9.7/22

11:00a ABC The View 8.7/17

7:00a CBS Early Show 3.5/9

7:30a CBS Early Show 3.1/7

11:00a CBS The Price Is Right 3.4/7

11:30a CBS The Price Is Right 4.9/9

7:00a NBC Today 5.2/12

9:00a NBC Today 4.7/10

10:00a NBC Today 3.7/7

7:00a FOX Good Day Philadelphia (local) 4.5/10

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DAYTIME

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1:00p ABC All My Children 4.6/9

2:00p ABC One Life to Live 4.6/9

3:00p ABC General Hospital 4.5/9

12:30p CBS Young & the Restless 5.7/11 (WOAH!)

1:30p CBS Bold & the Beautiful 4.7/10

2:00p CBS As the World Turns 2.9/6

10:00a CBS Guiding Light 1.5/3

1:00p NBC Days of Our Lives 2.0/4

Dallas-Ft. Worth, TX (#5 media market in the country):

Population

City - 1,240,499

Metro - 6,145,037

Time Net Program DAL (representing Southwest market)

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EARLY MORNING (Central Times)

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7:00a ABC Good Morning America 3.7/12

10:00a ABC The View 2.3/9

7:00a CBS Early Show 2.0/6

7:30a CBS Early Show 1.0/3

10:00a CBS The Price Is Right 2.0/8

10:30a CBS The Price Is Right 2.1/8

7:00a NBC Today 3.2/11

9:00a NBC Today 2.5/10

10:00a NBC Today 1.3/5

7:00a FOX Good Day @ 7 Dallas (local) 3.9/13

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DAYTIME

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11:00a ABC All My Children 1.6/7 (Weird! must've been a pre-emption here)

1:00p ABC One Life to Live 2.4/8

2:00p ABC General Hospital 2.6/8

11:30a CBS Young & the Restless 2.7/10

12:30p CBS Bold & the Beautiful 2.6/7

1:00p CBS As the World Turns 1.4/5

2:00p CBS Guiding Light 1.0/3

1:00p NBC Days of Our Lives 2.0/7

The Bay Area

San Francisco-Oakland-San Jose, CA (#6 media market in the country):

Population

San Francisco - 799,183

San Francisco Urban - 3,228,605

San Francisco Metro - 4,203,898

Oakland - 397,067

Oakland/Alameda County - 1,443,741

San Jose - 989,496 (will reach 1 million citizens by 2010)

San Jose Urban - 1,611,000

Bay Area - 7,264,887

Time Net Program SF-OAK-SJ (representing Northern California market)

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EARLY MORNING (Eastern Times)

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7:00a ABC Good Morning America 2.4/11

10:00a ABC The View 3.4/15

7:00a CBS Early Show 1.2/6

7:30a CBS Early Show 1.1/5

10:00a CBS The Price Is Right 1.2/5

10:30a CBS The Price Is Right 1.8/8

7:00a NBC Today 1.8/8

9:00a NBC Today 1.0/5

10:00a NBC Today 0.4/2

7:00a FOX Mornings on 2 (local) 3.3/15

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DAYTIME

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12:00p ABC All My Children 2.4/9

1:00p ABC One Life to Live 1.8/7

2:00p ABC General Hospital 1.8/7

11:00a CBS Young & the Restless 2.7/12 (The BAY loves their Y&R, big build out of The Price Is Right)

11:39a CBS Young & the Restless 4.8/21 (The BAY gives Y&R a 21 share in the market)

12:30p CBS Bold & the Beautiful 1.4/5 (no Y&R lead-in)

1:00p CBS As the World Turns 1.1/4

2:00p CBS Guiding Light 1.0/4

3:00p NBC Days of Our Lives 1.1/4 (DAYS on @ 3pm?)

Atlanta, GA (#8 media market in the country):

Population

City - 519,145

Metro - 5,278,904

Time Net Program ATL (representing Southern market)

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EARLY MORNING (Eastern Times)

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7:00a ABC Good Morning America 10.4/28

11:00a ABC The View 7.9/19

7:00a CBS Early Show 1.3/4

7:30a CBS Early Show 1.0/3

11:00a CBS The Price Is Right 2.1/5

11:30a CBS The Price Is Right 2.4/6

7:00a NBC Today 3.6/10

9:00a NBC Today 2.9/7

10:00a NBC Today 1.5/4

7:00a FOX Good Day Atlanta (local) 6.0/16

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DAYTIME

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1:00p ABC All My Children 3.2/8

2:00p ABC One Life to Live 2.3/6

3:00p ABC General Hospital 3.0/8

12:30p CBS Young & the Restless 3.5/8

1:30p CBS Bold & the Beautiful 2.7/7

2:00p CBS As the World Turns 1.7/5

3:00p CBS Guiding Light 1.7/5

1:00p NBC Days of Our Lives 1.3/3

Houston, TX (#10 media market in the country):

Population

City - 2,208,180

Urban - 3,822,509

Metro - 5,628,102

Time Net Program HOU (representing Gulf market)

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EARLY MORNING (Central Times)

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7:00a ABC Good Morning America 5.3/17

10:00a ABC The View 4.0/12

7:00a CBS Early Show 3.3/10

7:30a CBS Early Show 3.2/10

10:00a CBS The Price Is Right 4.5/13

10:30a CBS The Price Is Right 4.7/15

7:00a NBC Today 7.3/23

9:00a NBC Today 4.1/13

10:00a NBC Today 4.0/12

7:00a FOX News 26 at 7am (local) 4.7/15

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DAYTIME

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12:00p ABC All My Children 2.6/8

1:00p ABC One Life to Live 2.3/7

2:00p ABC General Hospital 2.2/6

11:00a CBS Young & the Restless 4.6/14

12:30p CBS Bold & the Beautiful 3.8/12 (who says B&B can't perform without Y&R?)

1:00p CBS As the World Turns 3.3/10

2:00p CBS Guiding Light 2.1/6

1:00p NBC Days of Our Lives 3.2/10

Detroit, MI (#11 media market in the country):

Population

City - 916,952

Urban - 3,903,377

Metro - 4,467,592

CSA (Detroit/Windsor/Canadian Border) - 5,405,918

Time Net Program DET (representing Northern/Midwest market)

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EARLY MORNING (Eastern Times)

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7:00a ABC Good Morning America 3.7/12

11:00a ABC The View 4.7/15

7:00a CBS Early Show 1.1/3

7:30a CBS Early Show 0.7/2

11:00a CBS The Price Is Right 1.9/6

11:30a CBS The Price Is Right 2.3/8

7:00a NBC Today 3.9/12

9:00a NBC Today 2.5/8

2:00p NBC Today 1.2/4

7:00a FOX 2 News Morning (local) 6.2/20

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DAYTIME

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1:00p ABC All My Children 2.4/7

2:00p ABC One Life to Live 2.7/8

3:00p ABC General Hospital 3.2/9

12:30p CBS Young & the Restless 2.1/6

1:30p CBS Bold & the Beautiful 1.2/4

2:00p CBS As the World Turns 0.9/3

10:00a CBS Guiding Light 0.8/3

1:00p NBC Days of Our Lives 2.0/6

Cleveland-Akron, OH (#17 media market in the country):

Population

City - 478,403

Metro - 2,945,831

Time Net Program CLE (representing Northern/Midwest market)

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EARLY MORNING (Eastern Times)

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7:00a ABC Good Morning America 2.0/7

11:00a ABC The View 4.0/14

7:00a CBS Early Show 1.5/5

7:30a CBS Early Show 1.1/4

11:00a CBS The Price Is Right 3.0/11

11:30a CBS The Price Is Right 3.1/10

7:00a NBC Today 4.0/13

9:00a NBC Today 2.3/9

11:00a NBC Today 1.3/5

7:00a FOX 8 News (local) 7.3/26

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DAYTIME

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1:00p ABC All My Children 2.5/8

2:00p ABC One Life to Live 2.8/9

3:00p ABC General Hospital 2.1/6 (usually higher in CLE)

12:30p CBS Young & the Restless 3.1/10

1:30p CBS Bold & the Beautiful 2.0/6

2:00p CBS As the World Turns 1.8/6

3:00p CBS Guiding Light 1.1/3

1:00p NBC Days of Our Lives 1.7/5

Denver, CO (#18 media market in the country):

Population

City - 588,349

Metro - 2,998,878

Time Net Program DEN (representing Mountain Plains market)

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EARLY MORNING (Mountain Times)

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7:00a ABC Good Morning America 2.4/9

10:00a ABC The View 2.6/12

7:00a CBS Early Show 1.8/7

7:30a CBS Early Show 1.6/6

10:00a CBS The Price Is Right 1.6/7

10:30a CBS The Price Is Right 2.2/11

7:00a NBC Today 4.9/19

9:00a NBC Today 3.0/12

11:00a NBC Today 1.2/5

7:00a FOX Good Day Colorado (local) 1.3/5

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DAYTIME

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12:00p ABC All My Children 1.3/5 (up from previous week)

1:00p ABC One Life to Live 1.3/5

2:00p ABC General Hospital 1.1/4

11:00a CBS Young & the Restless 1.2/6

12:30p CBS Bold & the Beautiful 0.6/3

1:00p CBS As the World Turns 1.0/4

2:00p CBS Guiding Light 1.1/4

2:00p NBC Days of Our Lives 3.1/12

2:30p NBC Days of Our Lives 5.9/19 (WOAH! Denver is clearly DAYS country)

St. Louis, MO (#21 media market in the country):

Population

City - 355,663

Metro - 2,822,118

Time Net Program STL (representing Midwestern Plains market)

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EARLY MORNING (Mountain Times)

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7:00a ABC Good Morning America 0.9/3

10:00a ABC The View 2.8/12

7:00a CBS Early Show 2.1/7

7:30a CBS Early Show 2.4/8

10:00a CBS The Price Is Right 4.1/14

10:30a CBS The Price Is Right 4.7/16

7:00a NBC Today 6.9/13

9:00a NBC Today 5.4/18

11:00a NBC Today 2.6/9

7:00a FOX 2 News in the Morning (local) 1.3/5

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DAYTIME

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12:00p ABC All My Children 1.9/6

1:00p ABC One Life to Live 1.5/5

2:00p ABC General Hospital 1.8/6

4:00p CBS Young & the Restless 3.8/9 (a soap on @ 4pm? maybe other markets should try it)

12:30p CBS Bold & the Beautiful 2.2/7 (who says B&B can't perform on its own?)

1:00p CBS As the World Turns 2.4/8

2:00p CBS Guiding Light 2.0/7

2:00p NBC Days of Our Lives 4.0/13 (doing great in the middle of the country)

Charlotte, NC (#24 media market in the country):

Population

City - 671,588

Metro - 2,277,074

Time Net Program CHA (representing Southern/Atlantic Coast market)

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EARLY MORNING (Eastern Times)

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7:00a ABC Good Morning America 12.3/28

11:00a ABC The View 8.7/19

7:00a CBS Early Show 6.6/13

7:30a CBS Early Show 5.2/10

11:00a CBS The Price Is Right 8.4/24

11:30a CBS The Price Is Right 8.7/25

7:00a NBC Today 7.5/22

9:00a NBC Today 5.1/15

10:00a NBC Today 3.9/10

5:00a FOX News Rising (local) 1.6/4

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DAYTIME

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Note: Before you look at these ratings don't fall out, they are higher than usual b/c of the Winter Storm but Carolina is one of strongest soap markets in the country on any given day.

1:00p ABC All My Children 8.1/19 (WOW!)

2:00p ABC One Life to Live 7.7/18 (WOW!)

3:00p ABC General Hospital 7.1/18 (WOW!)

12:30p CBS Young & the Restless 11.2/32 (OOOOOOMMMMMMMMMGGGGGGGGG! Winter Storms help huh?)

1:30p CBS Bold & the Beautiful 9.3/26 (WOW!)

2:00p CBS As the World Turns 7.6/24 (WOW!)

3:00p CBS Guiding Light 5.6/21 (WOW!)

1:00p NBC Days of Our Lives 4.7/15 (WOW!)

Indianapolis, IN (#26 media market in the country):

Population

City - 795,458

Metro - 2,014,267

Time Net Program INDY (representing Northern/Midwest market)

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EARLY MORNING (Eastern Times)

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7:00a ABC Good Morning America 3.6/11

11:00a ABC The View 2.8/8

7:00a CBS Early Show 3.9/12

7:30a CBS Early Show 2.7/8

11:00a CBS The Price Is Right 4.3/13

11:30a CBS The Price Is Right 4.4/13

7:00a NBC Today 7.8/24

9:00a NBC Today 4.2/13

10:00a NBC Today 4.4/13

5:00a FOX/CW FOX 59 Morning News (local) 3.2/10

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DAYTIME

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1:00p ABC All My Children 0.9/3

2:00p ABC One Life to Live 1.0/3

3:00p ABC General Hospital 0.9/3

12:30p CBS Young & the Restless 4.7/15 (CBS Country)

1:30p CBS Bold & the Beautiful 4.4/14

2:00p CBS As the World Turns 2.8/9

3:00p CBS Guiding Light 2.2/6

1:00p NBC Days of Our Lives 3.8/12 (WOAH!)

Ft. Myers, FL (#62 media market in the country):

Population

City - 68,689

Metro - 623,725

Time Net Program Ft. Myers (representing Southeast market)

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EARLY MORNING (Eastern Times)

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7:00a ABC Good Morning America 2.2/6

11:00a ABC The View 3.2/9

7:00a CBS Early Show 4.9/13

7:30a CBS Early Show 3.0/7

11:00a CBS The Price Is Right 2.5/7

11:30a CBS The Price Is Right 3.1/8

7:00a NBC Today 9.9/25

9:00a NBC Today 6.8/18

2:00p NBC Today 1.1/3

6:00a FOX FOX 4 Rising (local) 1.5/4

8:00a FOX The Morning Blend (local) 1.3/4

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DAYTIME

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1:00p ABC All My Children 1.2/3

2:00p ABC One Life to Live 0.8/2

3:00p ABC General Hospital 1.3/3

1:00p CBS Young & the Restless 2.9/8

10:30a CBS Bold & the Beautiful 1.5/4

2:00p CBS As the World Turns 2.2/6

3:00p CBS Guiding Light 2.3/6

1:00p NBC Days of Our Lives 2.2/6

[remos]

^^^ wow, this ratings business is very interesting. Thanks for putting all of that here.

[Eric83]

^ Thanks for the ratings.....and WOWWWWWWWWWWWW at those ratings in Charlotte.

[CSF]

wow!!! I can't believe Chicago's daytime ratings. Out of the 4 largest markets, CBS daytime isn't event competitive in Chicago.

[Cyberologist]

ABC has us trained...

Oprah comes on at 9 so I think some just stay on ABC maybe,

I just keep it on for the most part but I am a huge Y/R fan so

I flip at 11:30 (if I'm home) I rarely watch in real time

don't have the time.

[Toups]

Charlotte sure loves their soaps!! 11.2 is still insane for a winter storm! Thanks for the market ratings, TMO! And keep them coming. LOL

[edgeofnik]

ATWT #1 with 12-17! Wow! LOL. That storm sure goosed those Monday/Tuesday ratings. Further proof that people WILL watch soaps if they are home. Thanks Toups!

[Gray Bunny]

Yeah, ABC Daytime is definitely the big thing in Chicago. NBC has nothing and apparently all the CBS fans have died off or lost interest.

In the overall ratings, I'm surprised DAYS is holding on as strongly as it is at No. 3. It's not exactly must-see-TV. I wouldn't want the higher-ups to think it was smart to ax Marlena and showcase Melanie! Eeeks!

[Adam]

Whoa AMC top rated ABC soap..... when was the last time that happened?????

[Toups]

Paging, Angela!!

[Y&RWorldTurner]

Is this the first time GH spent most of the week below a 2.0? Too bad GH is still #2 in the important demos though...

[DRW50]

I'm really pleased GL managed to get back to 1.7, and this for a week which had too much of some of their lesser storylines. If they'd had a little better quality they may have got 1.8. I guess with the lack of a storm, the ratings will go back down, but I think most of this week was strong, I'm hoping they will at least maintain 1.7.

No show on daytime panders so much to a male demo as GH. Why are they tied for last in that demo?

[Gray Bunny]

Finally! I was wondering if there'd be *any* market where Guiding Light performs well in comparison to the others. This is the only one I saw where it comes in at No. 2! Ooh, and I just noticed that B&B comes on early at 10:30am, and then Y&R comes on at 1pm as a lead-in for ATWT. Interesting.

Also, I may not be comprehending these local ratings in terms of rating point versus population, but it seems like soaps aren't watched at all in Los Angeles.