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March 2-6, 2009


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Numbers are based on Live+Same Day ratings

Ratings for the week March 2-6, 2009

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 5,395,000 (+115,000/-82,000)

2. B&B 3,503,000 (+136,000/-480,000)

3. DAYS 2,914,000 (+9,000/+16,000)

4. AMC 2,700,000 (+66,000/+141,000)

5. GH 2,685,000 (-2,000/-234,000)

6. ATWT 2,674,000 (+143,000/-403,000)

7. OLTL 2,633,000 (+39,000/+149,000)

8. GL 2,212,000 (+135,000/-533,000)

HH

1. Y&R 3.8/13 (same/-.2)

2. B&B 2.5/8 (same/-.4)

3. DAYS 2.2/7 (+.1/same)

4. AMC 2.1/7 (+.1/+.1)

5. OLTL 2.0/7 (same/same)

5. ATWT 2.0/7 (+.1/-.2)

5. GH 2.0/6 (same/-.3) <------ ties low rating

8. GL 1.7/5 (+.1/-.3)

Women 18-49 Viewers

1. Y&R 1,220,000 (+91,000/+77,000)

2. GH 910,000 (+72,000/-133,000)

3. DAYS 891,000 (+51,000/-90,000)

4. AMC 828,000 (+26,000/-15,000)

5. OLTL 826,000 (+50,000/-55,000)

6. B&B 778,000 (+15,000/-85,000)

7. ATWT 675,000 (-1,000/-151,000)

8. GL 593,000 (+51,000/-263,000)

Women 18-49 Rating

1. Y&R 1.8/12 (+.1/+.1)

2. GH 1.4/8 (+.1/-.2)

3. DAYS 1.3/8 (same/-.2)

4. AMC 1.2/8 (same/-.1)

4. OLTL 1.2/8 (same/-.1)

4. B&B 1.2/7 (same/-.1)

7. ATWT 1.0/6 (same/-.3)

8. GL 0.9/6 (+.1/-.4)

Girls 12-17 Viewers

1. ATWT 43,000 (+20,000/-6,000)

2. DAYS 39,000 (+2,000/+14,000)

3. Y&R 38,000 (+10,000/-11,000)

4. GL 36,000 (+28,000/-29,000)

5. B&B 31,000 (+23,000/-12,000)

6. GH 30,000 (-16,000/-11,000)

7. OLTL 29,000 (-6,000/+11,000)

8. AMC 24,000 (same/+13,000)

Women 18-34 Rating

1. Y&R 1.2/8 (+.2/+.2)

2. GH 1.0/7 (+.1/same)

2. AMC 1.0/6 (+.1/+.3)

2. DAYS 1.0/6 (same/same)

5. OLTL 0.9/6 (+.1/+.1)

6. B&B 0.7/5 (same/same)

6. ATWT 0.7/4 (+.1/+.1)

8. GL 0.5/3 (same/-.1)

Men 18+ Viewers

1. Y&R 1,356,000 (+25,000/-38,000)

2. B&B 809,000 (+84,000/-137,000)

3. DAYS 683,000 (+71,000/+79,000)

4. ATWT 580,000 (+97,000/-68,000)

5. AMC 524,000 (+84,000/-29,000)

6. OLTL 481,000 (+53,000/+22,000)

7. GL 453,000 (+28,000/-50,000)

7. GH 453,000 (-27,000/-60,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 2.4/3,184,000

Tuesday: 2.1/2,719,000

Wednesday: 2.0/2,520,000

Thursday: 2.0/2,536,000

Friday: 1.9/2,542,000

ATWT

Monday: 2.2/3,067,000

Tuesday: 2.1/2,817,000

Wednesday: 1.9/2,565,000

Thursday: 1.9/2,454,000

Friday: 1.9/2,465,000

B&B

Monday: 2.8/3,939,000

Tuesday: 2.7/3,760,000

Wednesday: 2.5/3,338,000

Thursday: 2.4/3,335,000

Friday: 2.3/3,153,000

DAYS

Monday: 2.3/3,222,000

Tuesday: 2.3/3,027,000

Wednesday: 2.1/2,849,000

Thursday: 2.1/2,804,000

Friday: 2.0/2,667,000

GH

Monday: 2.4/3,260,000

Tuesday: 2.0/2,738,000

Wednesday: 1.9/2,429,000

Thursday: 1.9/2,454,000

Friday: 1.9/2,542,000

GL

Monday: 1.9/2,583,000

Tuesday: 1.7/2,218,000

Wednesday: 1.7/2,178,000

Thursday: 1.5/2,066,000

Friday: 1.5/2,016,000

OLTL

Monday: 2.3/3,068,000

Tuesday: 2.0/2,708,000

Wednesday: 1.9/2,448,000

Thursday: 1.9/2,430,000

Friday: 1.9/2,510,000

Y&R

Monday: 4.1/5,871,000

Tuesday: 4.0/5,530,000

Wednesday: 3.8/5,222,000

Thursday: 3.7/5,206,000

Friday: 3.6/5,148,0000

----------------------

For the SEASON September 22, 2008 through March 8, 2009

HH

1. Y&R 3.8

2. B&B 2.7

3. GH 2.3

4. DAYS 2.2

5. AMC 2.1

6. ATWT 2.0

6. OLTL 2.0

8. GL 1.6

Women 18-49 Rating

1. Y&R 1.8

2. GH 1.5

2. DAYS 1.5

4. B&B 1.3

4. AMC 1.3

4. OLTL 1.3

7. ATWT 1.1

8. GL 0.9

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Based on the local market ratings it looks like the soaps have an up week and the winter storms helped on Monday including a holiday for public schools in Chicago. First March Sweep day Thursday saw an uptick in viewers also but Friday was a dead day for some soaps.

I have the ratings for New York City on Monday March 2, 2009 and they were higher than usual for the soaps on all three of the networks although ABC is their highest rated soaps network in the market. I will have many other cities for the same day and ratings for other days during the week but only for the TOP 5 markets and two other cities.

Here's New York, NY (#1 media market in the country) first:

Population

City - 8,274,527

Staten Island - 481,613

Bronx - 1,373,659

Manhattan - 1,620,867

Queens - 2,270,338

Brooklyn - 2,465,326

Northern New Jersey - 3,492,590

Urban - 18,223,567

Metro - 18,815,988

Time Net Program NY (representing East Coast market)

--------------------------------------------------------------

EARLY MORNING (Eastern Times)

--------------------------------------------------------------

7:00a ABC Good Morning America 4.2/11

11:00a ABC The View 7.5/16

7:00a CBS Early Show 1.8/ 5

7:30a CBS Early Show 1.9/ 5

11:00a CBS The Price Is Right 2.6/ 6

11:30a CBS The Price Is Right 3.3/ 7

7:00a NBC Today 5.7/14

9:00a NBC Today 3.9/ 9

10:00a NBC Today 3.4/ 7

7:00a FOX Good Day New York (local) 2.8/ 7

-----------------------------------------------------------------------------------------------------------

DAYTIME

-----------------------------------------------------------------------------------------------------------

1:00p ABC All My Children 3.2/ 7

2:00p ABC One Life to Live 3.6/ 8

3:00p ABC General Hospital 3.4/ 7

12:30p CBS Young & the Restless 3.2/ 7

1:30p CBS Bold & the Beautiful 2.1/ 4

2:00p CBS As the World Turns 2.1/ 4

10:00a CBS Guiding Light 1.7/ 4

1:00p NBC Days of Our Lives 2.0/ 4

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Goes to show how our perceptions of the shows are not always consistent regionally. ABC must be thrilled that their soaps are doing so well in the Northeast where there are the big media markets. This is why they probably ignore the outrage and fan comments on the Internet. Yet the demos are in trouble which is explains why they are trying to make changes on the shows.

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All anybody watched where I lived was ABC. (I grew up in new York then moved to Boston when I was 13)

I was so happy when I found Stacey (girl I went to school with) who watched Y&R and B&B!!! These were the Sheila Carter days and we LOVED HER.

GH of course was #1, My mother's show was AMC, mine was OLTL and Y&R)

I remember getting out of school when I was 9- walking home and one of my neighbors(she was probably 13) was crying. I was like "What's wrong!??!"

"Tanya died".

"Who the F is Tanya!?"

It was Tanya on General Hospital. I think she played Brad Maule's wife.

I love seeing OLTL #1 in NYC. It is the lowest rated soap in most of the southern states east of Texas. Wasn't OLTL a strong #1 in Dallas a few weeks back??

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From TVBythenumbers.com

via ABC press release:

Generating its Largest Women 18-34 Daytime Audience in 18 Months,

ABC Ranks No. 1 for the Second Week in the Young Demo

In Women 18-49, ABC Delivers Top Rank in Daytime for the Second Week Running, Topping Runners-Up NBC by 8% and CBS by 17%

“The View” is Daytime’s No. 1 Program in Women 18-34

This Week Stands as “The View’s” Most-Watched Week in Almost 2 Years

in Women 18-49, and Hits a 4-Month High in Women 18-34

Featuring a “Day of Hot Topics,” Monday’s “The View” is the Show’s Most-Watched Telecast in Over 1 Year in Women 18-34, and in 4 Months in Women 18-49

ABC Positions All Shows Among Daytime’s Top 5 in Women 18-49, and is

Home to 3 of the Top 5 in Women 18-34 for the Second Straight Week

ABC Daytime

· Daytime’s No. 1 network for the second week in a row in Women 18-34 (1.0 rating/349,000 – tie), ABC’s lineup recorded its largest weekly delivery in the key young demo in 18 months – since week of 9/17/07.

· In Women 18-49 (1.4 rating/917,000), ABC notched its second week at the No. 1 post, surpassing NBC by 8% (1.3 rating/891,000) and CBS by 17% (1.2 rating/798,000).

· Monday’s “The View,” featuring a “Day of Hot Topics,” stood as the show’s most-watched telecast in over a year in Women 18-34 (545,000 – since 1/21/08), and in four months in Women 18-49 (1.39 million – since 11/5/08).

· Powered by Monday’s show, this week qualified as “The View’s” most-watched week in nearly 2 years in Women 18-49 (1.10 million – since week of 5/28/07), and in four months in Women 18-34 (423,000 – since week of 11/24/08).

· In Women 18-49, ABC ranked all programs among Daytime’s Top 5: “The View” (No. 2 – 1.7 rating/1.10 million), “General Hospital” (No. 3 – 1.4 rating/910,000), “All My Children” (No 5T – 1.2 rating/828,000) and “One Life to Live” (No. 5T – 1.2 rating/826,000).

· In Women 18-34, ABC owned 3 of the week’s Top 5 programs in Daytime: “The View” (No. 1T – 1.2 rating/423,000), “General Hospital” (No. 3T – 1.0 rating/350,000) and “All My Children” (No. 3T – 1.0 rating/323,000).

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks – Week of March 2, 2009:

Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)

No. 1 CBS 3.70 million No. 1 ABC 1.4/917,000

No. 2 ABC 3.10 million No. 1 NBC 1.3/891,000

No. 3 NBC 2.91 million No. 3 CBS 1.2/794,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program Net Rtg/000s

The Young & the Restless CBS 1.8/1.22 million

The View ABC 1.7/1.10 million

General Hospital ABC 1.4/910,000

Days of Our Lives NBC 1.3/891,000

All My Children ABC 1.2/828,000

One Life to Live ABC 1.2/826,000

Bold and the Beautiful CBS 1.2/778,000

Source: NTI, Live + Same Day: Week of 2/23/09. All ranks based on rating unless otherwise noted All percent changes based on 000s).

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Women 18-49

1.(1) Y&R 1.8/1.22 million (+.1/+90,000*)

2.(2) GH 1.4/910,000 (+.1/+72,000)

3.(2) DOOL 1.3/891,000 (SAME/+51,000)

4.(4) AMC 1.2/828,000 (SAME/+26,000)

4.(4) OLTL 1.2/826,000 (SAME/+50,000)

4.(4) B&B 1.2/778,000 (SAME/+15,000)

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Here is what we know based on the ABC Press Release...

Ratings for the week March 2-6, 2009

(Compared to Last Week/Compared to Last Year)

Total Viewers

DAYS 2,910,000 (+5,000/+12,000)

Women 18-49 Rating

1. Y&R 1.8 (+.1/+.1)

2. GH 1.4 (+.1/-.2)

3. DAYS 1.3 (same/-.2)

4. AMC 1.2 (same/-.1)

4. B&B 1.2 (same/-.1)

4. OLTL 1.2 (same/-.1)

Women 18-49 Viewers

1. Y&R 1,220,000 (+91,000/+77,000)

2. GH 910,000 (+72,000/-133,000)

3. DAYS 891,000 (+51,000/-90,000)

4. AMC 828,000 (+26,000/-15,000)

5. OLTL 826,000 (+50,000/-55,000)

6. B&B 778,000 (+15,000/-85,000)

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My estimation based on what's available thus far:

Viewers:

1- Y&R 5,300,000

2- B&B 3,700,000

3- DAYS 2,910,000

4-GH 2,850,000

5-ATWT 2,800,000

6-AMC 2,600,000

7-OLTL 2,500,000

8-GL 2,300,000

HH:

1- Y&R 3.9 (+.1)

2-B&B 2.7 (+.2)

3- GH 2.1 (+.1)

3- DAYS 2.1 (same)

5- ATWT 2.0 (+.1)

5-AMC 2.0 (same)

5-OLTL 2.0 (same)

8-GL 1.7 (+.1)

18-49:

1- Y&R 1.8 (+.1)

2-GH 1.4 (+.1)

3-DAYS 1.3 (same)

4-AMC 1.2 (same)

4-OLTL 1.2 (same)

4_B&B 1.2 (same)

7-ATWT 1.0 (same)

8-GL 0.9 (+.1)

:D

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I will have the local markets ready in 30 mins to 1 hour they include NY, LA, CHI, PHI, DAL, SF-OAK-SJ (new), ATL, HOU (new) DET, CLE, DEN, STL (new), CHA, INDY, & Ft. Myers, FLA.

Make note that all Left Coast (West Coast cities LA & BAY AREA) don't include their whole ratings so they may look low b/c their always delayed in fast market data.

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