Not a dream, not an imaginary story, folks.

Like sands through the hourglass, another iconic TV title is switching to streaming: NBC’s Days of our Lives will become a Peacock exclusive starting September 12, Vulture has learned. The move will end the show’s 57-year run on broadcast television and also marks the exit of NBC from a genre it pioneered 73 years ago with the launch in 1949 of These Are My Children, widely credited as TV’s first-ever daytime sudser. It comes as two other major broadcast titles — Thursday Night Football and ABC’s Dancing with the Stars — prepare to shift to streaming this fall.

In the case of Days, there has been industry speculation about it jumping to Peacock for some time now. The series, produced by Corday Prods. in association with Sony Pictures Television, has dodged cancellation multiple times over the past 15 years, with Sony and NBC often engaged in very last-minute negotiations to hammer out deals which make financial sense to both parties. Days has been the least-watched of the four remaining network daytime dramas for years now, making it increasingly difficult for NBC execs to justify keeping the show around absent reduced license fees (which Sony has largely been able to deliver).

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“This programming shift benefits both Peacock and NBC and is reflective of our broader strategy to utilize our portfolio to maximize reach and strengthen engagement with viewers,” Mark Lazarus, chairman, NBCUniversal Television and Streaming said of the decision. “With a large percentage of the Days of Our Lives audience already watching digitally, this move enables us to build the show’s loyal fanbase on streaming while simultaneously bolstering the network daytime offering with an urgent, live programming opportunity for partners and consumers.” NBC will fill the gap left by Days with a new one-hour news program, NBC News Daily, anchored by Kate Snow, Aaron Gilchrist, Vicky Nguyen and Morgan Radford.

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Full article in Twitter link.

 

59 minutes ago, Noel said:

Donna, goodnight. 

Sleep tight.

11 hours ago, Noel said:

... I'm trying to grasp through my apparent straw-filled head when your stance or tone on As the World Turns, Guiding Light, All My Children, Another World, and One Life to Live have been completely different. But with Days of Our Lives, you're singing like a male canary.

 ...

Coming back to this, just for the sake of clarity, I've held minority positions on again & off again for as long as I can recall being online, when that for soap fans was AOL, Prodigy, CompuServe, etc. My earliest loud minority position was DOOL because I was always Roman, Real Roman, and never John Black except when he was with Izzy B. And I was practically famous for my minority position at the end of Guiding Light, as Ellen Wheeler & Jill Lorie Hurst are my heroines. AW I fell into the Majority camp because I was against JFP. MM & Savitz. AMC I tended toward Majority too as I loved all things Aggie, can't abide Megan McT, and so forth. Anyway, just to say sometimes I'm with the Most & sometimes I am with the Least. Now is not remarkably different. I just happen to have cautious optimism. I've believed the Nielsen driven broadcast structure was fatally broken for many years. Naturally I think streaming might be the future. Anyway, enough, or more than.

 

 

Social media has A LOT of impact or networks wouldn't use those as a way to gauge fan reaction 

1 hour ago, dragonflies said:

Social media has A LOT of impact or networks wouldn't use those as a way to gauge fan reaction 

Well, they count "buzz" and I don't know how you could figure "buzz" if social media wasn't included. BITD what was discussed around the water cooler was literal. Today the water cooler has got to be different places in the ether, doesn't it?

I was just listening to Cady McClain on the Digest podcast & she was talking about working with Ray McDonnell & his dry wit & his having been in the business so long & how he could just break Micheal E. Knight up till he was doubled over in laughter at the drop of a pin, etc. and she segued from that into how much fantastic soap material is out there & wouldn't it be great to see a show from BITD! I think Cady is sharp as a tack. So, Stephanie said, you know we're still hoping that Peacock will take all of DAYS shows but there is one problem. Well, I practically leaned forward, ready to hear this, but what she said was that Season 2 is missing & that it was destroyed in a fire. So, I was amazed. I never heard that. Of course in the big picture the takeaway is that they have all but one early season!

 

  

8 hours ago, victoria foxton said:

 

  

It was only the first week. We’ll see where things go in the weeks ahead.

For a better outlook on how “NBC News Daily” performed during its premiere week, check the Daytime Broadcast Ratings Report for the Week of September 12-16, 2022.

 

26 minutes ago, dragonflies said:

 

The whole interview is on YouTube. Why have Greg Rikkart though? I'm so sick of him.

Edited September 29, 20223 yr by Soapsuds

MBE says they are 8 months ahead. Insane!!

 

Edited September 29, 20223 yr by Soapsuds

Just now, Soapsuds said:

MBE says they are 8 months ahead. Insane!!

 

I see Billy has a tat 😂

I'm just glad that Peacock has invested more money into Days. It'll be nice to see

They have filmed 8 months in advance? So 8 more months without a real change in writing and stuff. Nice. Just wow. That’s amazing 🙄

5 hours ago, AMCOLTLLover said:

They have filmed 8 months in advance? So 8 more months without a real change in writing and stuff. Nice. Just wow. That’s amazing 🙄

And see this is probably the thing I hate most from dool losing their budget over the years at NBC. If the writing sucks or mostly a character isn’t working, we are stuck seeing it for MONTHS. 

So Peacock has more cash to splash?

Wonder why that is so. can anyone shed light on their business model?

I wish Peacock worked better on my streaming device. Makes streaming Days of Our Lives difficult.