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SON Community Back Online
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Not a dream, not an imaginary story, folks.

Like sands through the hourglass, another iconic TV title is switching to streaming: NBC’s Days of our Lives will become a Peacock exclusive starting September 12, Vulture has learned. The move will end the show’s 57-year run on broadcast television and also marks the exit of NBC from a genre it pioneered 73 years ago with the launch in 1949 of These Are My Children, widely credited as TV’s first-ever daytime sudser. It comes as two other major broadcast titles — Thursday Night Football and ABC’s Dancing with the Stars — prepare to shift to streaming this fall.

In the case of Days, there has been industry speculation about it jumping to Peacock for some time now. The series, produced by Corday Prods. in association with Sony Pictures Television, has dodged cancellation multiple times over the past 15 years, with Sony and NBC often engaged in very last-minute negotiations to hammer out deals which make financial sense to both parties. Days has been the least-watched of the four remaining network daytime dramas for years now, making it increasingly difficult for NBC execs to justify keeping the show around absent reduced license fees (which Sony has largely been able to deliver).

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“This programming shift benefits both Peacock and NBC and is reflective of our broader strategy to utilize our portfolio to maximize reach and strengthen engagement with viewers,” Mark Lazarus, chairman, NBCUniversal Television and Streaming said of the decision. “With a large percentage of the Days of Our Lives audience already watching digitally, this move enables us to build the show’s loyal fanbase on streaming while simultaneously bolstering the network daytime offering with an urgent, live programming opportunity for partners and consumers.” NBC will fill the gap left by Days with a new one-hour news program, NBC News Daily, anchored by Kate Snow, Aaron Gilchrist, Vicky Nguyen and Morgan Radford.

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Full article in Twitter link.

 

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14 minutes ago, victoria foxton said:

 

  

If that's true, then how is Peacock able to show all the other things they have that have music in them? I've never understood that.

I'm able to watch every single musical performance on SNL ever, on Peacock

Edited by AbcNbc247

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If they were to put every episode of DAYS that ever aired up on Peacock, why would they bother making new ones?

 

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Director Scott McKinsey responds to the news

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What I am hearing is that all the classic Days episodes will be available on September 12th on Peacock. 

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I'll believe it when I see it. I highly doubt that. I think he's guessing.

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Ron Carlivati will pen the show’s finale. I predicted it some 4-5 years ago and here we are. 
 

Side note: if they’re not gonna put DAYS 1965-2020 on Peacock, why take it from us on YouTube? Assholes… 

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6 hours ago, victoria foxton said:

 

  

Realistically, they could do what other shows have done re: music rights - straight out remove it and replace it with cheap elevator music. With that said, I doubt they'll suddenly add every episode even if there's some vague plan to do so - it's just not viable endevour to add 14,000 episodes at once.

 

With that said, I hope they start adding the first few weeks, select storylines, episodes etc. That is probably more realistic (aside from not doing it at all and all this is just a big fat lie, which is the most realistic thing to happen).

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14 hours ago, Soapsuds said:

Director Scott McKinsey responds to the news

296598479_458318642974544_61121533035116

What I am hearing is that all the classic Days episodes will be available on September 12th on Peacock. 

To the lay ear it sounds like a statement that leaves a lot of room for interpretation, especially because it is not from an official production source like Sony, NBC, or Corday. 

He could mean every episode that is going to air on Peacock from 9/12 moving forward will be available, or every episode that is currently on Peacock will remain available.  But, it seems unlikely that he means 57 years of episodes will be stored on Peacock, or that they'd hire a digital archive team to edit that amount of material in order to make it suitable for streaming.  Most streaming services are not capable of the bandwidth to store that amount of data which is why Netflix and Hulu trade out their content monthly.

Occam's Razor suggest we accept the simplest theory first over more complex explanations of unknown phenomena.  So, my bet is that Mr McKinsey believes that all current episodes set to stream on Peacock will remain on the service so that people can binge them rather than only having the past 3-4 episodes available to watch at one time.

I would further predict that after an initial period of releasing episodes daily they will switch to uploading 5 at a time, because why bother with the structure of a weekly cliffhanger Friday when fans could watch any number of episodes at any time.

Edited by j swift

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9 hours ago, victoria foxton said:

 

  

I used to believe this until Doug Davidson said he had already signed off for digital/streaming broadcast of Y&R and was suprised it wasn't being streamed already. I think Sony and the others already have this covered in terms of actors. 

In terms of music, people act like every episode had pop music in it. The scores (unless they were sold) probably still belong to Sony and pop music can be replaced. Sony has a big catalogue and possibly still owns rights to many songs used in Days or Y&R anyway. Most pop songs used were not vital to the show and I doubt many would even know what they were missing. Y&R might be harder in the early years, but not that big a deal. 

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I have mixed feelings about how I think this will work out, but I'm glad they made the jump so we don't have to keep wondering when the axe will strike. We knew it was going to happen sooner or later, so at least they're attempting something before outright canceling the show. Now on one hand I DO think there is a chance Days can extend it's life with this move. Peacock is a new service and as the initial article said, they've struggled with subscriptions when their very few hit shows end. Having something that airs year round could be helpful to them. If they can get the budget where it makes sense for them, they can make this work. Does anybody happen to know Days' yearly budget? I honestly wouldn't be surprised if it's similar to what they (and other streamers) pay for an 8 episode limited series. 

Another interesting element is the potential for past episodes. Whether it be full years, Best Of's or whatever, I think that's going to be valuable to the future of the show as well. Look how successful Dark Shadows is on streaming and The Doctors has clearly done well enough that the company is still investing in the show, improving the app and attempting to aquire other soaps. B&B is also averaging around 10,000 hits per episode on YouTube. All this goes to show that there is value in old episoes.

Now long term I do think Days is going to have to drastically improve it's writing to last on a streaming service. I'm sure they'll get a variety of ages to subscribe, but it's going to lean Under 40, so they have to modernize the storytelling a bit. I feel for them if the rest of the year is as rough as it has been. Before they get back into production they need to plan a big relaunch an refresh in terms of story.

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5 hours ago, te. said:

Realistically, they could do what other shows have done re: music rights - straight out remove it and replace it with cheap elevator music. With that said, I doubt they'll suddenly add every episode even if there's some vague plan to do so - it's just not viable endevour to add 14,000 episodes at once.

 

With that said, I hope they start adding the first few weeks, select storylines, episodes etc. That is probably more realistic (aside from not doing it at all and all this is just a big fat lie, which is the most realistic thing to happen).

Themes for select episodes they could do 

Best of Supercouples (Bo & Hope, John & Marlena, Steve & Kayla etc.,) 

The Hortons through the years 

Sami Brady 

The Best Of The DiMeras 

The Last Blast Gang 

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I don't know. It all just seems a bit rushed which is often never a good sign.

The announcement should have read that 2022/23 would be Days final season on NBC before moving to its new home on Peacock. This would have given writers more time to wrap up stories on Network TV while being able to create a fresh start for the soap on Peacock that would allow for casual viewers or unaware streamers to pick up or dive in to the show. It would also allow for promotion of the switch over an extended period of time to allow viewers to make the switch more seamlessly. 

The only benefit I see with this transition is that there will be no pause in new episodes, which for retention, I believe is a good sign. Viewers won't have to wait months or a year for new episodes. However, everything about this sudden move, from the fact it has seemed to come out of nowhere down to episodes just being the same old stuff that's already being produced for NBC, screams like a last ditch effort by Days but also Peacock. No offense but Days is not going to save Peacock and if Peacock is this desperate than it's not a great sign.

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