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February 22-26, 2010


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Numbers are based on Live+Same Day ratings

Ratings for the week February 22-26, 2010

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 5,198,000 (+55,000/-82,000)

2. B&B 3,333,000 (-71,000/-34,000)

3. DAYS 3,222,000 (-53,000/+317,000)

4. AMC 2,787,000 (-115,000/+153,000)

5. GH 2,768,000 (+15,000/+81,000)

6. OLTL 2,617,000 (-5,000/+23,000)

7. ATWT 2,421,000 (-249,000/-110,000)

HH

1. Y&R 3.7/12 (same/-.1)

2. B&B 2.4/7 (same/-.1)

3. DAYS 2.3/7 (same/+.2)

4. AMC 2.1/7 (-.1/+.1)

5. GH 2.0/6 (same/same)

5. OLTL 2.0/6 (same/same)

7. ATWT 1.8/5 (same/-.1)

Women 18-49 Viewers

1. Y&R 1,195,000 (+45,000/+66,000)

2. GH 963,000 (-33,000/+125,000)

3. DAYS 883,000 (+17,000/+43,000)

4. OLTL 792,000 (-29,000/+16,000)

5. AMC 750,000 (-25,000/-52,000)

6. B&B 698,000 (-54,000/-65,000)

7. ATWT 597,000 (-43,000/-79,000)

Women 18-49 Rating

1. Y&R 1.8/11 (+.1/+.1)

2. GH 1.5/8 (same/+.2)

3. DAYS 1.3/8 (same/same)

4. OLTL 1.2/7 (same/same)

5. AMC 1.1/7 (-.1/-.1)

5. B&B 1.1/6 (same/-.1)

7. ATWT 0.9/5 (-.1/-.1)

Girls 12-17 Viewers

1. GH 62,000 (+12,000/+16,000)

2. OLTL 46,000 (+3,000/+11,000)

3. Y&R 30,000 (-2,000/+2,000)

3. ATWT 30,000 (+1,000/+7,000)

5. B&B 27,000 (+1,000/+19,000)

6. AMC 17,000 (-16,000/-7,000)

7. DAYS 16,000 (-19,000/-21,000)

Women 18-34 Rating

1. Y&R 1.1/7 (+.1/+.1)

1. GH 1.1/6 (same/+.2)

3. AMC 0.9/6 (same/same)

3. DAYS 0.9/6 (-.1/-.1)

3. OLTL 0.9/6 (same/+.1)

6. B&B 0.6/4 (-.2/-.1)

7. ATWT 0.5/3 (-.1/-.1)

Men 18+ Viewers

1. Y&R 1,253,000 (+22,000/-78,000)

2. DAYS 764,000 (+58,000/+152,000)

3. B&B 748,000 (-47,000/+23,000)

4. AMC 539,000 (+4,000/+99,000)

5. GH 489,000 (+47,000/+9,000)

6. ATWT 485,000 (-72,000/+2,000)

7. OLTL 440,000 (+16,000/+12,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 2.2/2,869,000

Tuesday: 2.1/2,682,000

Wednesday: 2.1/2,725,000

Thursday: 2.1/2,854,000

Friday: 2.1/2,804,000

ATWT

Monday: 1.8/2,497,000

Tuesday: 1.7/2,371,000

Wednesday: 1.8/2,412,000

Thursday: 1.7/2,454,000

Friday: 1.8/2,370,000

B&B

Monday: 2.5/3,429,000

Tuesday: 2.4/3,369,000

Wednesday: 2.4/3,338,000

Thursday: 2.4/3,478,000

Friday: 2.3/3,051,000

DAYS

Monday: 2.4/3,228,000

Tuesday: 2.4/3,347,000

Wednesday: 2.2/3,083,000

Thursday: 2.3/3,232,000

Friday: 2.2/2,945,000 (did not count - due to Olympics airing at 12pm PST)

GH

Monday: 2.0/2,748,000

Tuesday: 1.9/2,689,000

Wednesday: 1.9/2,649,000

Thursday: 2.2/2,985,000

Friday: 2.1/2,767,000

OLTL

Monday: 2.0/2,723,000

Tuesday: 1.9/2,484,000

Wednesday: 1.9/2,466,000

Thursday: 2.0/2,662,000

Friday: 2.0/2,750,000

Y&R

Monday: 3.8/5,350,000

Tuesday: 3.7/5,248,000

Wednesday: 3.7/5,303,000

Thursday: 3.5/4,942,000

Friday: 3.7/5,146,000

----------------------

For the SEASON September 21, 2009 through February 28, 2010

HH

1. Y&R 3.8

2. B&B 2.5

3. DAYS 2.3

4. GH 2.1

4. AMC 2.1

6. OLTL 2.0

7. ATWT 1.9

Women 18-49 Rating

1. Y&R 1.9

2. DAYS 1.5

2. GH 1.5

4. AMC 1.1

4. B&B 1.1

4. OLTL 1.1

7. ATWT 1.0

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http://tvbythenumbers.com/2010/03/04/general-hospital-is-the-week%e2%80%99s-no-1-daytime-program-in-women-18-34-for-the-second-consecutive-week/43879

Fringe Ratings Report: ABC Daytime Programming – Week of February 22, 2010

ABC Ranks as Daytime’s No. 1 Network in Women 18-34 and Women 18-49

“General Hospital” is the Week’s No. 1 Daytime Program in

Women 18-34 for the Second Consecutive Week

ABC Delivers 4 of Daytime’s Top 5 in W18-34, and 3 of the Top 5 in W18-49

ABC Daytime

ABC ranked as Daytime’s No. 1 network in Women 18-49 (1.3 rating/851,000 – tie) and Women 18-34 (1.0 rating/335,000).

For the second consecutive week, “General Hospital” stood as Daytime’s No. 1 program in Women 18-34 (1.1 rating/374,000).

In Women 18-34, all programs placed among Daytime’s Top 5: “General Hospital” (No. 1 – 1.1 rating/374,000), “The View” (No. 3 – 1.0 rating/342,000), “One Life to Live” (No. 4T – 0.9 rating/319,000) and “All My Children” (No. 4T – 0.9 rating/306,000).

In Women 18-49, ABC held 3 of Daytime’s Top 5: “General Hospital” (No. 2 –1.5 rating/963,000), “The View” (No. 3 – 1.4 rating/898,000) and “One Life to Live” (No. 5T – 1.2 rating/792,000).

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks – Week of February 22, 2010:

Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)

No. 1 CBS 3.84 million No. 1 NBC 1.3/883,000

No. 2 NBC 3.22 million No. 1 ABC 1.3/851,000

No. 3 ABC 3.02 million No. 3 CBS 1.1/758,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program Net Rtg/000s

The Young & the Restless CBS 1.8/1.20 million

General Hospital ABC 1.5/963,000

The View ABC 1.4/898,000

Days of Our Lives NBC 1.3/883,000

Price is Right 1/2 CBS 1.2/803,000

One Life to Live ABC 1.2/792,000

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No it's not it's been in last place of the ABC soaps in the 18-49 demo for awhile.

I think it beat OLTL in actual 18-49 numbers for the past 2-3 weeks of ratings.

It snowed a lot in the east coast from Wednesday to Friday last week, so I expect some bumps.

Schools were even closed for a day or two in some cities last week.

They were closed in NYC on Friday, 3rd biggest snow storm ever in the city. I don't know if I see bumps (it seems apparent total viewership went down for a few from that release) but last weeks weather probably did delay the falls back to a more normal range for another week.

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GH seems to have come back to life--again. They do have a really young viewer base but seem to have lost so many long time fans.

Unfortunately, it seems the GH goal for the past year or two has been to alienate the longtime viewers enough that they'd leave. The new young base will stick around while their favorite are together now, but will they stay for the long haul is the real question. With all the abusive & dysfunctional relationships being shown on GH every week, it's a wonder they have rebounded lately.

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GH is always like the Phoenix, it rises from the ashes every time.

I have always felt that only Days and GH have a passionate fanbase that seems to be "built in". They are either passed down from mother to daughter, ect or have an audience that WILL come back when the show interest them. They really are the legacy "name" shows left on daytime.

I used to feel that way about Y&R, but I really think that the lunch time timeslot affects that show's ratings more than anything, and the fact that it's "older" skewing audience is set in their ways.

AMC's resurgence has surprised me but I don't expect it to last.

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Unfortunately, it seems the GH goal for the past year or two has been to alienate the longtime viewers enough that they'd leave. The new young base will stick around while their favorite are together now, but will they stay for the long haul is the real question. With all the abusive & dysfunctional relationships being shown on GH every week, it's a wonder they have rebounded lately.

I heard that Kristina gets beat up really bad by her boyfriend. So it could make people tune out cause it happens to alot of people and they prolly don't want to see something like a young girl getting beat really bad by her boyfriend.

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For all the online and soap mag criticism, the fall out from Sonny shooting Dante has been a boon for GH. The viewers have stuck around for the whole of February sweeps.

Y&R's demos also continue to be strong. They should have made sure that the Adam reveal happened during sweeps and build to his murder in May sweeps.

I'm disappointed that AMC's demos continue to be weak.

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I heard that Kristina gets beat up really bad by her boyfriend. So it could make people tune out cause it happens to alot of people and they prolly don't want to see something like a young girl getting beat really bad by her boyfriend.

The real problem is that since this is GH, they may think that Kiefer beating Kristina = love, especially since that annoying little Molly has repeatedly told us that Kiefer and Kristina are the ideal.

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