March 19-23, 2007

[Toups]

If you're going to copy/paste, please credit.

Numbers are based on Live+Same Day ratings

Ratings for the March 19-23, 2007

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 5,303,000 (+35,000/-280,000)

2. B&B 3,762,000 (-8,000/-599,000)

3. GH 3,364,000 (-228,000/-295,000)

4. ATWT 3,052,000 (+100,000/-370,000)

5. AMC 3,033,000 (-128,000/-358,000)

6. OLTL 3,024,000 (-172,000/-325,000)

7. DAYS 2,738,000 (-180,000/-926,000) <------ new low

8. GL 2,677,000 (+44,000/-178,000)

9. PSNS 1,722,000 (-159,000/-565,000)

HH

1. Y&R 4.1/14 (+.1/-.2)

2. B&B 2.9/10 (same/-.5)

3. GH 2.7/9 (same/-.3)

4. AMC 2.4/8 (-.1/-.3

4. OLTL 2.4/8 (same/-.3)

6. ATWT 2.3/8 (same/-.3) <------- ties low rating

7. DAYS 2.2/8 (same/-.6)

8. GL 2.1/7 (+.1/-.1)

9. PSNS 1.4/5 (-.1/-.3) <-------- ties low rating

Women 18-49 Viewers

1. Y&R 1,254,000 (+14,000/-161,000)

2. GH 1,225,000 (-37,000/-112,000)

3. OLTL 1,006,000 (-57,000/-177,000)

4. AMC 947,000 (-24,000/-263,000)

5. DAYS 873,000 (-12,000/-582,000)

6. B&B 853,000 (same/-220,000)

7. ATWT 791,000 (+37,000/-123,000)

8. GL 715,000 (-67,000/-85,000)

9. PSNS 642,000 (-62,000/-382,000)

Women 18-49 Rating

1. Y&R 1.9/13 (same/-.3)

1. GH 1.9/12 (same/-.1)

3. OLTL 1.5/10 (-.1/-.3) <------ ties low rating

4. AMC 1.4/10 (-.1/-.4) <------- ties low rating

5. DAYS 1.3/9 (same/-.9) <------ ties low rating

5. B&B 1.3/9 (same/-.3)

7. ATWT 1.2/8 (+.1/-.2)

8. GL 1.1/7 (-.1/-.1)

9. PSNS 1.0/6 (-.1/-.6)

Girls 12-17 Viewers

1. GH 74,000 (+14,000/+22,000)

2. PSNS 40,000 (-3,000/-25,000)

3. DAYS 34,000 (-17,000/-42,000)

3. Y&R 34,000 (-6,000/+6,000)

5. OLTL 29,000 (+1,000/-4,000))

6. ATWT 26,000 (+12,000/+7,000)

7. B&B 25,000 (+10,000/+3,000)

7. GL 25,000 (+5,000/-1,000)

9. AMC 7,000 (-23,000/-31,000)

Women 18-34 Rating

1. Y&R 1.5/10 (same/-.1)

2. GH 1.4/9 (-.2/-.2)

3. DAYS 1.2/8 (+.1/-.1.1)

4. PSNS 1.1/7 (-.1/-.7)

4. OLTL 1.1/7 (-.1/-.3)

6. AMC 1.0/7 (-.1/-.3)

7. ATWT 0.7/4 (+.1/-.4)

7. B&B 0.7/5 (-.1/-.5)

7. GL 0.7/4 (same/-.3)

Men 18+ Viewers

1. Y&R 1,297,000 (+39,000/+7,000)

2. B&B 865,000 (+59,000/-147,000)

3. ATWT 695,000 (+69,000/-61,000)

4. AMC 637,000 (+48,000/+53,000)

5. GH 593,000 (-14,000/-26,000)

6. GL 588,000 (+52,000/-76,000)

7. OLTL 554,000 (-48,000/-1,000)

8. DAYS 534,000 (-90,000/-183,000)

9. PSNS 382,000 (-78,000/-80,000)

-------------------------------------

Day-To-Day HH Ratings - HH/Total Viewers

AMC

Monday: 2.6/3,269,000

Tuesday: 2.4/2,963,000

Wednesday: 2.5/3,037,000

Thursday: 2.3/2,852,000

Friday: 2.4/3,045,000

ATWT

Monday: 2.3/2,960,000

Tuesday: 2.4/3,199,000

Wednesday: 2.4/3,221,000

Thursday: 2.3/3,030,000

Friday: 2.3/2,847,000

B&B

Monday: 2.8/3,813,000

Tuesday: 3.0/3,956,000

Wednesday: 2.8/3,772,000

Thursday: 2.6/3,357,000

Friday: 3.1/3,910,000

DAYS

Monday: 2.3/2,848,000

Tuesday: 2.1/2,672,000

Wednesday: 2.3/2,831,000

Thursday: 2.1/2,655,000

Friday: 2.2/2,683,000

GH

Monday: 2.9/3,593,000

Tuesday: 2.5/3,120,000

Wednesday: 2.7/3,327,000

Thursday: 2.6/3,179,000

Friday: 2.6/3,600,000

GL

Monday: 2.2/2,882,000

Tuesday: 2.1/2,736,000

Wednesday: 2.2/2,829,000

Thursday: 2.0/2,587,000

Friday: 2.0/2,350,000

OLTL

Monday: 2.7/3,329,000

Tuesday: 2.4/2,957,000

Wednesday: 2.3/2,986,000

Thursday: 2.3/2,801,000

Friday: 2.3/3,050,000

PSNS

Monday: 1.4/1,820,000

Tuesday: 1.4/1,738,000

Wednesday: 1.5/1,793,000

Thursday: 1.3/1,605,000

Friday: 1.4/1,653,000

Y&R

Monday: 4.1/5,429,000

Tuesday: 3.9/5,156,000

Wednesday: 4.1/5,323,000

Thursday: 4.1/5,327,000

Friday: 4.1/5,282,000

----------------------

For the SEASON September 18, 2006 through March 25, 2007

HH

1. Y&R 4.3

2. B&B 3.1

3. GH 2.8

4. DAYS 2.5

4. ATWT 2.5

4. AMC 2.5

4. OLTL 2.5

8. GL 2.2

9. PSNS 1.5

Women 18-49 Rating

1. Y&R 2.1

2. GH 2.0

3. DAYS 1.8

4. OLTL 1.7

5. AMC 1.6

6. B&B 1.4

7. PSNS 1.3

8. ATWT 1.2

8. GL 1.2

[Lskreet]

Final Standings

1.(1) Y&R 4.1 (+.1)

2.(2) B&B 2.9 (SAME)

3.(3) GH 2.7 (SAME)

4.(4) AMC 2.4 (-.1)

4.(5) OLTL 2.4 (SAME)

6.(6) ATWT 2.3 (SAME)

7.(7) DOOL 2.2 (SAME)

8.(8) GL 2.1 (+.1)

9.(9) PSNS 1.4 (-.1)

ABC

AMC

Monday 2.6

Tuesday 2.4

Wednesday 2.5

Thursday 2.3

Friday 2.4

GH

Monday 2.9

Tuesday 2.5

Wednesday 2.7

Thursday 2.6

Friday 2.6

OLTL

Monday 2.7

Tuesday 2.4

Wednesday 2.3

Thursday 2.3

Friday 2.3

CBS

ATWT

Monday 2.3

Tuesday 2.4

Wednesday 2.4

Thursday 2.3

Friday 2.3

B&B

Monday 2.8

Tuesday 3.0

Wednesday 2.8

Thursday 2.6

Friday 3.1

GL

Monday 2.2

Tuesday 2.1

Wednesday 2.2

Thursday 2.0

Friday 2.0

Y&R

Monday 4.1

Tuesday 3.9

Wednesday 4.1

Thursday 4.1

Friday 4.1

NBC

DOOL

Monday 2.3

Tuesday 2.1

Wednesday 2.3

Thursday 2.1

Friday 2.2

Passions

Monday 1.4

Tuesday 1.4

Wednesday 1.5

Thursday 1.3

Friday 1.4

Daytime Insights

Note: All data is Live+Same Day unless otherwise noted.

ABC ranked 1st for the week in women 18-49 rating (1.6), followed by CBS (1.4) and NBC (1.2). ABC

and NBC tied for 1st among women 18-34 (1.1 each), while CBS (0.9) was 3rd. ABC was 1st in women

18-34 impressions (380,000 W18-34 for ABC vs. 369,000 for NBC). ABC was 1st in women 25-54 (1.9),

followed by CBS (1.6) and NBC (1.2).

Compared to the prior twenty-six weeks of the season, NBC was down -0.3 in women 18-49, and dropped

-0.4 in women 18-34 and women 25-54. This was NBC's lowest delivery ever among women 25-54. DAYS

matched its all-time lows in women 18-49 (1.3, for the 2nd week in a row) and women 25-54 (1.5, for

the 3rd week in a row). PASSIONS matched its all-time lows in women 18-49 (1.0, same as the week of

3/12/07) and women 25-54 (1.0, for the 4th week in a row).

CBS was flat in women 18-49 and women 18-34 vs. its season-to-date averages, while women 25-54 was

down -0.1. GUIDING LIGHT drew its lowest women 18-49 rating since the week of 1/8/07 (also a 1.1).

ABC was off -0.1 in women 18-49 vs. the prior twenty-six weeks, while women 18-34 and 25-54 were

down -0.2. This was the network's lowest women 18-34 rating since the week of 12/4/06 (also a 1.1)

and its lowest women 25-54 result since the week of 12/11/06 (also a 1.9). ALL MY CHILDREN drew its

lowest weekly rating in women 18-49 since 12/4/06 (also a 1.4). GENERAL HOSPITAL posted its lowest

women 18-34 rating since the week of 1/15/07 (also a 1.4). ONE LIFE TO LIVE's 1.5 women 18-49 was

its lowest weekly result since 1/1/07 (also a 1.5). THE VIEW drew a season-low 1.4 women 18-49

rating. In women 18-34, THE VIEW posted its lowest rating since the week of 1/1/07 (also a 1.0).

In women 18-49, DAYS OF OUR LIVES (1.3) ranked #7 this week (tied with BOLD & THE BEAUTIFUL), while

PASSIONS (1.0) ranked #12. Among women 18-34, DAYS (1.2) ranked 3rd, while PASSIONS (1.1) was 4th

(tied with PRICE II and ONE LIFE TO LIVE). For women 25-54, DAYS (1.5) ranked #7 (tied with BOLD &

BEAUTIFUL) and PASSIONS (1.0) ranked #12. For the season to date, Most Current time-shifted data,

DAYS is the #1 Daytime program in women 18-34, while PASSIONS is #3 (tied with YOUNG & THE

RESTLESS).

The most time-shifted Daytime program of the week was YOUNG & THE RESTLESS, which received a +0.13

lift from Live to Live + Same Day in women 18-49 rating. DAYS (+0.12) and GENERAL HOSPITAL (+0.10)

also received heavy time-shifting. Note that DAYS' time-shifted viewing accounted for 10% of the

program's Live + Same Day rating, more than any other broadcast daytime program. The remaining

Daytime serials received a Live to Live + Same Day lift of between +0.02 to +0.07. THE VIEW was up

+0.10 from Live to Live + Same Day in women 18-49, while PRICE I and PRICE II increased +0.02 and

+0.01, respectively.

For the season to date, Most Current data, in women 18-49, NBC (1.5), CBS (1.4), and ABC (1.7) were

all down -0.1 versus the comparable period last year. In women 18-34, NBC (1.6) and CBS (1.0) were

down -0.2, while ABC (1.3) was up +0.1. For women 25-54, NBC (1.6) and ABC (2.1) were both flat,

while CBS (1.7) was off -0.1. Among the NBC programs, DAYS OF OUR LIVES and PASSIONS were both down

-0.1.

DVR sample as of 3/26/07: 1213 homes (15.0% of sample)

[winterguy125]

Thanks

Looks like ATWT is just stuck at that 2.3 it will be interesting to see if they have hit yet another new low in total viewers this week, like they have the last two. At least Y&R moved back up alittle. Wow, to B&B what is going on with there ratings, Looks like GH is starting to go down again, only a few days saved there 2.7. AMC and OLTL are back to where they were before sweeps if not lower. Just another set of upsetting ratings numbers.

[whyamcwhy]

I wonder what is going to happen with Days when John/Drake starts filming again and Marlena is featured more. If Days features John/Marlena and Bo/Hope more heavily, maybe the ratings will increase slightly. And it is interesting that Y&R and AMC have not benefited or gained the viewers that Days has lost. When Days goes off the air, it won't help the other soaps with ratings, it will just hurt the industry as a whole, IMHO. Pretty sad when the fourth place soap rating is 2.4.

[Faulkner]

Wow, those numbers are depressing across the board, except for Y&R. A 2.4 gets you 4th place?!?!?!

[Juliajms]

Poor DOOL. I just can't believe the way it's sinking. I catch the marathon on soapnet sometimes and I really don't think it's that bad. I find it more entertaining then some of the shows I've been watching for 10 or 15 years.

[King]

No surprises this week.

[sheilaforever]

These ratings are horrific.

Yet most shows deserve probably those numbers, I guess. B&B at least got its best rating, 3.1, for their 20th anniversary. STill sad numbers across the board.

[Kylie]

AMC is kicking soooooooooo much ass. GH seems to be stable at that 2.7, but look at the drop from sweeps. OLTL is going to take AMC soon, I think.

[Gray Bunny]

Just sad. All the rankings are as I expected, but all the numbers are slowly slipping down... down... down. Not even B&B is above a 3.0.

[Ponz]

These are horrible. I think GL was the only soap to rise from last week.

I was hoping for a slight boost for DAYS since last week had a bit more action and Marlena was on 3 days. This week has been dreadful and I will not be surprised to see new lows for it.

[Gray Bunny]

Marlena's involvement was a tease. It was all about Steve & Kayla's boring and repetitive storyline. Just like Bo & Hope's drama of the house fire was really all about EJ and Willow.

[KevC1980]

Yeah i wasn't expecting Days to rise last week, just stay steady...and this week shouldn't see a rise either...its been pretty slow...slow and boring don't bring in ratings..there is no necessity to watch right now...Shawn and Belle are still on the run, Sami is still being taunted by EJ about the baby, John is still in a coma, Bo and Hope are still props for Chelsea if they are even on, steve is still nuts and either locked up or escaping, and Willow is still on the show....

[PhoenixRising05]

No surprise.

I am just happy Days and many of the soaps held steady. I hope that is the case for this week too because pretty much all the soaps have been slow this week for me.

It's funny though. Back during sweeps, everyone was riding highs and Days was crashing and burning and now many of the shows that were on a roll in February have crashed back down to earth and are even lower in some cases then they were before sweeps. That is sad. It's not just about one or two shows anymore. All the soaps are in big trouble. B&B is even below 3.0. This is all very worrisome. I mean, when pretty much all the soaps can't even sustain some of their sweeps increases, at least for a short time after sweeps, that is troubling.

I hope it gets better. We typically see bad ratings in March and April and I am hopeful that as we approach summer we improvement for everyone. Days and even GL, as bad as things looked for them, are one big jump away from jumping back into fourth or third. That is just strange given GL has always been stuck in that ratings rut and Days has fallen so hard.

[cal3]

AMC, OLTL and ATWT are all pretty much together. AMC is leading but ATWT and OLTL were differentiated by one day's numbers. It will be interesting to see if OLTL follows the pattern of the last few years. Feb typically brings their high numbers with the end of May sweeps again seeing Feb like numbers and then the drop. 2.4 was the new low that fired Malone and now that is pretty much the show's standard.