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May 24-28, 2010


Toups

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Numbers are based on Live+Same Day ratings

Ratings for the week May 24-28, 2010

Total Viewers

1. Y&R 4,787,000 (-308,000/-207,000)

2. B&B 2,972,000 (-274,000/-394,000) <----- new low (Previous low: June 8-12, 2009 with 3,026,000)

3. DAYS 2,524,000 (-24,000/-139,000)

4. OLTL 2,418,000 (+77,000/+16,000)

5. GH 2,388,000 (-111,000/-66,000)

6. AMC 2,357,000 (-103,000/-73,000)

7. ATWT 2,148,000 (-78,000/-332,000) <----- new low (Previous low: June 22-26, 2009 with 2,165,000)

Households

1. Y&R 3.4/12 (-.3/-.2) <----- ties low rating (Last time: August 17-21, 2009)

2. B&B 2.1/7 (-.3/-.3) <----- new low rating (Previous low: May 3-7, 2010 with 2.2/8 |First time at 2.2 was June 8-12, 2009)

3. DAYS 1.8/6 (-.1/-.2) <----- ties low rating (Last time: May 10-14, 2010)

3. AMC 1.8/6 (-.1/-.1)

3. GH 1.8/6 (-.1/-.1)

3. OLTL 1.8/6 (same/same)

7. ATWT 1.6/6 (-.1/-.3) <----- ties low rating (Last time: April 12-16, 2010)

Women 18-49 Viewers

1. Y&R 1,062,000 (-101,000/-83,000)

2. GH 754,000 (-94,000/-80,000)

3. OLTL 718,000 (-17,000/-18,000)

4. DAYS 678,000 (-32,000/-139,000)

5. B&B 665,000 (-13,000/-74,000)

6. AMC 602,000 (-33,000/-116,000)

7. ATWT 484,000 (-35,000/-106,000)

Women 18-49 Rating

1. Y&R 1.6/11 (-.2/-.1)

2. GH 1.1/7 (-.2/-.2) <----- ties low rating (Last time: June 22-26, 2009)

2. OLTL 1.1/7 (same/same)

4. B&B 1.0/7 (same/-.1)

4. DAYS 1.0/7 (-.1/-.2)

6. AMC 0.9/6 (-.1/-.2)

7. ATWT 0.7/5 (-.1/-.2) <----- ties low rating (Last time: May 3-7, 2010)

Girls 12-17 Viewers

1. GH 30,000 (+2,000/-18,000)

2. Y&R 28,000 (-16,000/-4,000)

3. DAYS 27,000 (+22,000/-18,000)

4. B&B 19,000 (-21,000/+7,000)

5. OLTL 18,000 (-10,000/-24,000)

6. ATWT 14,000 (-7,000/+5,000)

7. AMC 10,000 (-2,000/-21,000)

Women 18-34 Rating

1. DAYS 0.8/6 (-.1/-.1)

1. Y&R 0.8/6 (-.2/-.2) <----- ties low rating

3. GH 0.7/5 (-.2/-.2) <----- ties low rating (Last time: August 4-8, 2008)

3. OLTL 0.7/5 (same/-.1)

5. AMC 0.6/4 (-.1/-.2)

5. B&B 0.6/4 (same/same)

7. ATWT 0.4/3 (same/-.2)

Men 18+ Viewers

1. Y&R 1,046,000 (-100,000/-106,000)

2. B&B 637,000 (-57,000/-99,000)

3. DAYS 525,000 (+52,000/+5,000)

4. AMC 457,000 (-59,000/-1,000)

5. GH 455,000 (-32,000/+93,000)

6. OLTL 405,000 (-25,000/-10,000)

7. ATWT 404,000 (-15,000/-101,000)

-------------------------------------

Day-To-Day Ratings - Households/Total Viewers

AMC

Monday: 1.9/2,579,000

Tuesday: 1.9/2,351,000

Wednesday: 1.8/2,231,000

Thursday:

Friday: 1.8/2,266,000

ATWT

Monday: 1.7/2,211,000

Tuesday: 1.6/2,085,000

Wednesday: 1.7/2,288,000

Thursday: 1.6/2,059,000

Friday: 1.5/2,097,000

B&B

Monday: 2.2/3,065,000

Tuesday: 2.1/2,966,000

Wednesday: 2.2/3,071,000

Thursday: 1.7/2,148,000

Friday: 2.1/2,895,000

DAYS

Monday: 2.0/2,641,000

Tuesday: 1.8/2,598,000

Wednesday: 1.9/2,692,000

Thursday:

Friday: 1.6/2,164,000

GH

Monday: 1.9/2,652,000

Tuesday: 1.8/2,346,000

Wednesday: 1.7/2,268,000

Thursday: 1.8/2,397,000

Friday: 1.7/2,277,000

OLTL

Monday: 1.8/2,487,000

Tuesday: 1.8/2,349,000

Wednesday: 1.8/2,314,000

Thursday: 1.8/2,598,000

Friday: 1.7/2,343,000

Y&R

Monday: 3.7/5,172,000

Tuesday: 3.4/4,801,000

Wednesday: 3.3/4,665,000

Thursday: 3.3/4,320,000

Friday: 3.3/4,651,000

----------------------

For the SEASON September 21, 2009 through May 23, 2010

Households

1. Y&R 3.8

2. B&B 2.4

3. DAYS 2.3

4. GH 2.1

5. AMC 2.0

6. OLTL 1.9

7. ATWT 1.8

Women 18-49 Rating

1. Y&R 1.9

2. GH 1.5

3. DAYS 1.4

4. AMC 1.1

4. B&B 1.1

4. OLTL 1.1

7. ATWT 0.9

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I'm guessing if OLTL and AMC had gone up, ABC would have promoted it. Their silence leads me to believe they did not gain viewers. GH is up over last year though and a 1.1 in key demo for OLTL (#5 in daytime) isn't bad. No clue what's happening with AMC though. Nelson Branco refused to even provide any information on AMC in his Suds Report, instead asking, "does anyone even care about this show anymore?" Ouch.

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Predictions

Y&R 3.8

B&B 2.4

GH 2.1

Days 2.0

OLTL 1.8

AMC 1.8

ATWT 1.7

OLTL is back to being the little engine that could when it comes to demos on ABC. I'm guessing it will rank number three meaning, once again, it will best the 'Special Soap' AMC. I'm noticing te demos have gotten better over the past month, back to where they used to be--can someone explain why 'cause it isn't my show? Also, ATWT has gotten so much better and its a shame the ratings aren't moving.Right now, World Turns is the best CBS soap but guess that doesn't say too much when you look at Y&R with the who killed ADAM/HIGHTOWER junk.

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