April 12-16, 2010

[Angela]

1.(1) Y&R: Monday: 3.7/5,198,000 (-116,000)

2.(2) B&B: Monday: 2.4/3,417,000 (+138,000)

3.(3) DAYS: Monday: 2.0/2,675,000 (-20,000)

4.(4) GH: Monday: 1.9/2,608,000 (+88,000)

5.(6) AMC: Monday: 1.9/2,600,000 (+286,000)

6.(5) ATWT: Monday: 1.8/2,425,000 (+42,000)

7.(7) OLTL: Monday: 1.7/2,267,000 (-37,000)

1.(1) Y&R: Tuesday: 3.6/5,147,000 (-51,000)

2.(2) B&B: Tuesday: 2.3/3,417,000 (SAME)

3.(5) AMC: Tuesday: 1.9/2,573,000 (-27,000)

4.(4) GH: Tuesday: 1.8/2,557,000 (-51,000)

5.(3) DAYS: Tuesday: 1.9/2,542,000 (-133,000)

6.(7) OLTL: Tuesday: 1.7/2,441,000 (+174,000)

7.(6) ATWT: Tuesday: 1.7/2,343,000 (-82,000)

1.(1) Y&R: Wednesday: 3.6/4,953,000 (-194,000)

2.(2) B&B: Wednesday: 2.4/3,388,000 (-29,000)

3.(4) GH: Wednesday: 2.0/2,742,000 (+185,000)

4.(5) DAYS: Wednesday: 1.9/2,578,000 (+36,000)

5.(3) AMC: Wednesday: 1.8/2,382,000 (-191,000)

6.(6) OLTL: Wednesday: 1.7/2,281,000 (-160,000)

7.(7) ATWT: Wednesday: 1.6/2,204,000 (-139,000)

1.(1) Y&R: Thursday: 3.3/4,610,000 (-343,000)

2.(2) B&B: Thursday: 2.0/2,691,000 (-697,000)

3.(4) DAYS: Thursday: 1.9/2,487,000 (-91,000)

4.(3) GH: Thursday: 1.9/2,480,000 (-262,000)

5.(5) AMC: Thursday: 1.7/2,267,000 (-115,000)

6.(6) OLTL: Thursday: 1.6/2,090,000 (-191,000)

7.(7) ATWT: Thursday: 1.5/1,986,000 (-218,000)

1.(1) Y&R: Friday: 3.4/4,604,000 (-6,000)

2.(2) B&B: Friday: 2.2/3,085,000 (+394,000)

3.(3) DAYS: Friday: 1.9/2,533,000 (+46,000)

4.(4) GH: Friday: 1.8/2,515,000 (+35,000)

5.(7) ATWT: Friday: 1.7/2,323,000 (+337,000)

6.(5) AMC: Friday: 1.8/2,307,000 (+40,000)

7.(6) OLTL: Friday: 1.7/2,184,000 (+94,000)

[marceline]

+1

[JimTolkien]

Me too!!! hahahahahaha!!! Prayer does work...the drop was just right!! Well off to pray again over the weekend that this week's shows will be rewarded with just as much of a drop or close to it. You write bloody garbage and your ratings deserve to be in the toilet or heading there LOL!!!

[Mr. Vixen]

Wow this week was a DISASTER.

[fanOLTL]

Ever the optimist, I'm going to assume this is the calm before the storm. Maybe all the shows dropped because the stories are being built up for May sweeps. Or so I hope. At least there was good news: the Emmys will take place in Las Vegas and CBS will air them on June 27th! Maybe some good news for daytime will reinforce confidence in viewers.

I know for this week, OLTL looked and felt totally different. Dorian/Viki/Charlie, Marty/John/Natalie, Starr/Cole/Todd/Tea, etc. If this doesn't bring in the ratings, I'm not sure anything will.

[Dee41]

Looks like Thursday was all around bad day for soaps..

Maybe people were out doing their taxes

It does look that most of the soaps rebounded by Friday

[MarkH]

I'm the first one to say "don't put too much stock in week to week ratings variations, they're not meaningful". But Y&R dropped 431K last week, when the rest of CBS dropped well less than 100K. I think THAT is meaningful. For the first time, I have seen in my own life my own disinterest in this sh!t leading me not to watch...and watching older family members (folks who don't follow internet or read mag) tune out in disgust. "Too far-fetched"

Poor Tracey. She's been working with an ACTING COACH to pull this sh!t off. She CARES. She may, sadly, be the only one.

Toups, you are 100% right, except that the Y&R fall is so much larger than the rest of the net. Indeed, one can intuit (since B&B usually follows Y&R's peaks and valleys closely) that there are people who regularly watch both but last week DIDN'T watch Y&R, yet watched B&B. That would be a chance.

Ultimately, you're right. The truth is in the TREND. But I have a hunch this one won't be bouncing back. I think this is one of those "permanent" half-million drops (like the one we saw in Latham's second half, and we saw when MAB was writing with Josh Griffith).

Exactly. In what you typed above, there is strange hope. It is the numbers, and ONLY the numbers, that will speak to Sony/CBS. It has been alleged that Sony/CBS is partly responsible for what we're seeing now (see Muhney's comments on TWOP about network and SONY notes--and I've read it elsewhere too)...so whether this will encourage them to dial back on the Passions-fare, or hire new staff...several weeks of this half-million drop could be VERY useful.

I am struck how the Neilsen computer survey (that many of us did) a few months ago LED TO A WORSENING of the show! Could it be that people asked for this sh!t??

We are totally agreed, I'm shocked to say. Never before was a ratings drop like this more deserved.

[Jonathan]

I curious as to how other daytime shows performed last week, like The View and Oprah? Did they see significant declines as well?

[Cyberologist]

dang this is funny dropped my Subway laughing

[Soapsuds]

All shows should be cancelled except for Y&R and B&B. The ratings are horrible!! Seriously the plug should be pulled for all the soaps.

[Steve]

I hope this proves to Brian Frons that AMC doesn't need Zzzendull to ever come back!

[AS THE WORLD TURNS]

The ratings stayed the same with her return. But if your talking about the new low in 18-49 then maybe her return made that demo go down.

[JimTolkien]

First off, MM needs to STFU!! Secondly what you said here is mostly likely true however it will be a cop-out for MAB & her crew to use that as an excuse. A lot of companies out there have had to do more with less but if you have well-versed and experienced people who can handle this type of situation, more often than not quality does suffer...and certainly not as much as what is going on with Y&R at the moment.

MAB is essentially the CEO of Y&R at the moment and she sucks at it..and if your boss tells you this is what I expect from you and this is what I want you to do to drive the show because of budget, time issues, you best be knowledgeable about how to do that. And clearly she is not.

There is not one single s/l on the show that makes any damn sense right now, not one happy moment, everything is dark, gloomy, depressing and basically non-sensical..and we get that it is a soap but stop treating that 90% of your audience who have invested years in this show and its characters as if we are stupid.

The interesting part of those ratings that for EVERY DAY of the week more people tuned out of watching.

[marceline]

Just to be honest, I'd already seen the HH numbers when I posted that so I knew the previous posters were guessing too high. But wouldn't it be cool if we could wager on this stuff?

[Eric83]

LOL! at Y&R's massive drop. It is TOTALLY deserved.

OUCH for OLTL, but it would have happened regardless a certain couple was there or not. Kish wouldn't have stopped the show from sucking like it does now.