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Ratings from the 60's


Paul Raven

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Television Magazine reported in August 1960 that Edge of Night was daytime's #1 program, airing 4.30 -5.00. This was the last time that ATWT was not #1 on a weekly basis until 1971 when DOOL took the crown..

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One reason for a decline in August of 1967 could have been that Ms. Phillips was preparing her new show (Love Is a Many Splendored Thing) and was paying less attention to the older show.

Was she still working on A Time for Us in 1967?

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There could be two reasons why Our Private World was called CBS's answer to Peyton Place.

It was serialized drama that aired more than once a week in primetime.

Also, Irna Phillips had developed the storyline for Peyton Place and was the creator and co-writer of Our Private World.

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Nielsen Ratings: Week of November 3-November 7, 1969

1. As the World Turns CBS 12.9/44
2. The Edge of Night CBS 10.3/37
3. Another World NBC 9.7/34
*. Search for Tomorrow CBS 9.7/39
5. The Guiding Light CBS 9.3/34
6. Love Is a Many Splendored Thing CBS 8.9/31
7. The Secret Storm CBS 8.5/30
8. Days of Our Lives NBC 8.4/29
*. The Doctors NBC 8.4/31
10. Love of Life CBS 8.2/37
11. General Hospital ABC 8.1/28
12. Dark Shadows ABC 7.3/25
13. Where the Heart Is CBS 6.9/29
14. One Life to Live ABC 6.7/24
15. Bright Promise NBC 4.9/18

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Love Is a Many Splendored Thing was doing quite well at that time. It was the only relatively new soap opera in the top ten beside shows that had been on the air for many years.

I am guessing that this was during the Jean Garrison storyline. I heard people say at the time that Jean was much meaner than Lisa (on As the World Turns) had ever thought about being.

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