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Paul Raven

Ratings from the 60's

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December 65 Daytime's Top 20

1. As The World Turns CBS 1.30 - 2.00 13.8 (NBC Let's Make a Deal,ABC Ben Casey)

2. Password CBS 2.00 - 2.30 12.1 (NBC Days of Our Lives,ABC The Nurses)

3. House Party CBS 2.30 - 3.00 11.8 (NBC The Doctors,ABC A Time For Us)

4. The Guiding Light CBS 12.45 - 1.00 11.9 (NBC Let's Play Post Office ,ABC Father Knows Best)

5. Search For Tomorrow CBS 12.30 -12.45 10.8 (as above)

6. To Tell The Truth CBS 3.00 - 3.25 10.3 (NBC Another World, ABC General Hospital)

7. Secret Storm CBS 4.00 - 4.30 10.3 (NBC Match Game, ABC Never Too Young)

8. Edge Of Night CBS 3.30 - 4.00 8.7 (NBC You Don't Say, ABC The Young Marrieds)

9. Love of Life CBS 12.00 - 12.25 9.2 (NBC Jeopardy, ABC Donna Reed Show)

10. News CBS 3.25 - 3.30 9.1 (see #6)

11. Dick Van Dyke CBS 11.30 - 12.00 9.1 (NBC Paradise Bay, ABC Missing Links)

12. Andy of Mayberry CBS 11.00 - 11.30 8.2 (NBC Morning Star, ABC Get The Message)

13. Match Game NBC 4.00 - 4.30 7.4 (CBS Secret Storm,ABC Never Too Young)

14. Yiu Don't Say NBC 3.30 - 4.00 6.9 (CBS Edge of Night, ABC The Young Marrieds)

15. General Hospital ABC 3.00 -3.30 6.9 (NBC Another World CBS To Tell The Truth)

16. News CBS 12.25 - 12.30 6.8 (see #9)

17, Another world NBC 3.00 - 3.30 6.5 (ABC General Hospital,CBS To Tell The Truth)

18. The Doctors NBC 2.30 -3.00 6.3 (ABC A Time For Us, CBS House Party)

19. Where The Action Is ABC 4.30 - 5.00 6.3 (NBC Local, CBS Local)

20. Concentration NBC 5.8 10.30 - 11.00 (ABC The Price Is Right.CBS I Love Lucy)

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CBS ruled the roost.It must have been unsettling for them just a few years later to see that dominance threatened.

In June 67,AW knocked To Tell The Truth from its longtime position as #1 in the 3pm timeslot.By 68 it had been cancelled and replaced by Secret Storm.

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Jan 63

1. ATWT 12.8

2.House Party 11.2

3. Password 10.8

4. TGL 9.9

5. SFT 8.7

6. TEON 9.2

7. To Tell The Truth 8.5

8. LOL 8.2

9. SS 8.2

10. Millionaire (reruns) 8.1

CBS had every show in the Top 10.

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DRW50   

I guess those were the peak years for Love of Live.

At first I thought that was the Regis Millionaire.

BTW I wanted to say sorry about the ratings I posted not having the game shows. It wasn't an oversight - it's just that the Daytime TV issues don't feature them.

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January 1969

1.30 - 2.00 pm timeslot

ATWT CBS 14.4

Lets Make a Deal ABC 10.5

Hidden Faces NBC 4.4

May 67

Password" inherits a 44.2 share from the powerful soaper, "As the World Turns," yet sinks to a 32.1 share.

Prompting CBS to introduce LIAMST into that timeslot.

Edited by Paul Raven

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Our Private World,the ATWT prime time spin off debuted in May 65 with a rating of 11.9/25,compared to 11.1 for ATWT in the daytime.

I wonder what numbers were like in primetime, and how Our Private World fared against them. Not very well, I'm guessing.

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I wonder what numbers were like in primetime, and how Our Private World fared against them. Not very well, I'm guessing.

Back when I was in college in the 80s and studying this sort of thing, a 30 share was considered the "magic" number if you will to be considered successful in prime time. If the audience were younger and/or more affluent, a show in the 27 or 28 range (ala Hill Street Blues or St. Elsewhere) would stick around. So a 25 share in 1965 when Our Private World aired would have been pretty unsuccessful. There were even fewer TV options in '65 so my hunch is that its competition was probably pulling in the 35-40 share range.

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Scotty   

For reruns and syndication,it was Andy of Mayberry. A lot of other shows had title changes.I'm not sure why.

This should help to explain it.

From Wikipedia:

In 1964, daytime reruns began airing and the show was retitled Andy of Mayberry to distinguish the repeat episodes from the new episodes airing in prime time; this alternate title has continued to turn up in some syndication prints.

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Variety June 17 1964

ABC turned the trick with its "General Hospital" serial, which has been making a steady climb on the charts, moving sharewise from 18 to 35. The last Nielsen gave it the 12th daytime position with a 7.0 rating.

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