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June 27 - July 1, 2011


Toups

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Ratings for the week June 27 - July 1, 2011

NOTE: NBC coded the DAYS episodes as specials this week due to Wimbledon coverage

Total Viewers

1. Y&R 4,518,000 (-244,000/-571,000)

2. B&B 2,900,000 (-110,000/-171,000)

3. OLTL 2,446,000 (-291,000/+259,000)

4. GH 2,199,000 (-319,000/-183,000) <---- new low *

5. AMC 2,193,000 (-209,000/-289,000) <---- new low **

* Previous low: 2,252,000 (May 30 - June 3, 2011)

** Previous low: 2,208,000 (August 24-28, 2009)

Households

1. Y&R 3.3/10 (-.1/-.2)

2. B&B 2.1/6 (same/-.1)

3. OLTL 1.8/5 (-.1/+.2)

4. GH 1.7/5 (-.2/-.1) <---- ties low

5. AMC 1.6/5 (-.1/-.2) <---- new low *

* Previous low: 1.7/5 (June 20-24, 2011)

Women 18-49 Viewers

1. Y&R 918,000 (-35,000/-171,000)

2. GH 643,000 (-56,000/-101,000)

3. OLTL 642,000 (-17,000/+20,000)

4. B&B 566,000 (-30,000/-69,000)

5. AMC 478,000 (+16,000/-98,000)

Women 18-49 Rating

1. Y&R 1.4/9 (same/-.2)

2. OLTL 1.0/6 (same/+.1)

2. GH 1.0/6 (-.1/-.1) <---- ties low

4. B&B 0.9/6 (same/-.1)

5. AMC 0.7/5 (same/-.2) <---- ties low (2nd straight week)

Girls 12-17 Viewers

1. Y&R 47,000 (-9,000/-26,000)

2. OLTL 39,000 (-3,000/+12,000)

3. B&B 32,000 (+2,000/-19,000)

4. GH 30,000 (-9,000/-2,000)

5. AMC 14,000 (-16,000/-18,000)

Women 18-34 Rating

1. Y&R 0.8/5 (same/-.1)

2. OLTL 0.6/4 (-.1/-.1)

3. GH 0.5/3 (-.1/-.4) <---- ties low

3. B&B 0.5/3 (same/same)

5. AMC 0.4/3 (same/-.2)

Men 18+ Viewers

1. Y&R 1,012,000 (-58,000/-142,000)

2. B&B 637,000 (-19,000/-19,000)

3. OLTL 428,000 (-64,000/+61,000)

4. AMC 406,000 (-45,000/-33,000)

5. GH 359,000 (-57,000/-65,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 1.8/2,376,000

Tuesday: 1.6/2,112,000

Wednesday: 1.6/2,146,000

Thursday: 1.6/2,192,000

Friday: 1.6/2,139,000

B&B

Monday: 2.3/3,241,000

Tuesday: 2.2/2,960,000

Wednesday: 2.1/2,831,000

Thursday: 2.0/2,784,000

Friday: 1.9/2,686,000

DAYS

Monday: 1.3/1,846,000 (did not count - 55 mins aired)

Tuesday: 1.5/2,070,000 (did not count - 50 mins aired)

Wednesday: 1.4/1,984,000 (did not count - 40 mins aired)

Thursday:

Friday:

GH

Monday: 1.8/2,353,000

Tuesday: 1.8/2,272,000

Wednesday: 1.7/2,295,000

Thursday: 1.6/2,124,000

Friday: 1.5/1,952,000

OLTL

Monday: 1.8/2,524,000

Tuesday: 1.9/2,507,000

Wednesday: 1.8/2,410,000

Thursday: 1.8/2,456,000

Friday: 1.6/2,325,000

Y&R

Monday: 3.5/4,885,000

Tuesday: 3.4/4,628,000

Wednesday: 3.2/4,203,000

Thursday: 3.3/4,565,000

Friday: 2.9/4,050,000

----------------------

For the SEASON September 20, 2010 through July 3, 2011

Households

1. Y&R 3.6

2. B&B 2.2

3. GH 2.1

4. DAYS 2.0

5. OLTL 1.9

5. AMC 1.9

Women 18-49 Rating

1. Y&R 1.6

2. GH 1.4

3. DAYS 1.2

4. OLTL 1.1

5. B&B 0.9

5. AMC 0.9

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OLTL does it again! Where are these OLTL fans coming from? LOL

Monday: 148,000 more than AMC, 171,000 more than GH

Tuesday: 395,000 more than AMC, 235,000 more than GH

Wednesday: 264,000 more than AMC, 115,000 more than GH

Thursday: 264,000 more than AMC, 332,000 more than GH

Friday: 186,000 more than AMC, 373,000 more than GH

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I wouldn't necessarily ask "where are these fans coming from" in terms of "they did it again"... OLTL lost 291,000+ viewers this week... so really, "where did they all go" is the better question.

All soaps though, sadly, took a big hit this week.

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In my area (Midwest), OLTL is on opposite DAYS. I don't know how many markets air both shows in the same time slot. That could be why OLTL picked up viewers while actually losing 291,000? I would've expected OLTL to gain viewers with only tennis and Mrs. Moonves as its competition. But I wonder how much of the overall soap audience migrated to the Casey Anthony trial on HLN and TRTV the past few weeks? I've been hearing that the ratings are way up for those channels during the daytime and primetime dayparts. Do you have any ideas about that, Toups? Thanks as always for the ratings. :)

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It is good to look at these horrible ratings and not really give a damn. AMC/OLTL have been saved, GH will probably head online next year and the other soaps have multi-year renewals.

Glad OLTL remains ABC's top soap for the 11th straight week.

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