Bringing in Palmer, who was such a domineering, cool figure, and Tom, the masculine football hero, may have helped.
In Erica, AMC also had a female character male viewers could probably enjoy. She was scheming and grasping but always had a common touch due to characters like Mona, even if Erica would have insisted otherwise. And she never really won for long.
ATWT in particular had goddesses and that's never something male viewers can connect with as much (although if a lot of straight guys loved Kim, Joyce and Lisa I appreciate their taste).
I suppose OLTL was helped by men like Joe, Herb, Ed, Marco, as the Buchanans weren't quite there yet. Certainly Marco had enough of a following for the show to jump through mega-hoops to keep him on.
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DRW50 ·
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