Confession: I thought Marcy as Liz Colby on AMC was the most unattractive person ever. But my goodness did she turn into a swan -- absolutely beautiful as Eden.
IA. It seemed as if AMC just didn't know how to style or light Marcy Walker. On Santa Barbara, with her ultra-long hair and soft-spoken intensity (ignoring those 80s clothes), she glowed with fairy-tale beauty.
It's clear that Santa Barbara was by no means the perfect soap. When it was first launched, it underwent a couple of different CCs and many shifts in focus as the Perkins and many of the Lockridges were later phased out. I think SB was NBC Daytime's equivalent of a Dynasty or a Dallas. They threw a huge amount of publicity and money into the project and promoted it a great deal, even when the ratings were, relatively speaking, not great. And yes, that 3pm slot against GH was probably killer (but a 12 or 1pm slot might have been even worse).
Because so much money was riding on the show -- and because they kept acquiring big names from other soaps in order to draw in viewers -- the Dobsons were probably buffeted by network and producer interference from the get-go. This likely contributed to the variation in quality and sudden switches in SL and new characters (although I have fond memories of Charles Pratt's stint as HW). And I do remember Wednesday episodes being rather weak while Mondays and Fridays were amazing. Santa Barbara was a big believer in Cliffhanger Friday!
Despite whatever problems it had, I strongly feel that golden-era SB, while not 100% perfect, was
perfect for me. I'm not just relying on my memories of the show. Some of the YouTube clips are even more powerful on second viewing. Great dialogue writers and unapologetically romantic HWs... a forward-thinking production crew... hugely talented actors who embody their roles completely... all this produced magic. At least it did for me. I got goosebumps watching the show when I was little. Now older and much more cynical, I still get them looking at some of the clips. When it was on-form, few shows could touch it. In particular, SB has spoiled me completely as far as depicting romance on a soap is concerned (though GH came super-close in the mid-90s). The Cruz/Eden/Robert/Kelly SL being a case in point. I still find some of the clips incredibly moving to watch in a way that soaps today just aren't, which is probably why I only watch the odd clip every once in a while! An intense viewing experience which I can't really describe adequately... perhaps that's why it only lasted 8 years. It burned too brightly, too quickly.

I'm glad I was around during the great years, though.