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July 10-14, 2006

Toups

By Toups
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Toups

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Numbers are based on Live+Same Day ratings

Ratings for the week July 10-14, 2006

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 5,469,000 (-106,000/-74,000)

2. B&B 4,045,000 (-219,000/-276,000)

3. DAYS 3,372,000 (+212,000/-6,000)

4. AMC 3,286,000 (+68,000/-55,000)

5. ATWT 3,237,000 (-110,000/-435,000)

6. OLTL 3,164,000 (-33,000/-117,000)

7. GH 3,104,000 (-189,000/-184,000)

8. GL 2,910,000 (+17,000/-150,000)

9. PSNS 2,021,000 (+151,000/-222,000)

HH

1. Y&R 4.2/14 (same/same)

2. B&B 3.0/9 (-.2/-.3)

3. DAYS 2.6/8 (+.3/same)

4. AMC 2.5/8 (same/-.1)

5. OLTL 2.4/8 (-.1/-.3) <----------- ties low rating

5. ATWT 2.4/8 (-.1/-.4)

5. GH 2.4/7 (-.1/-.3) <------------- new low rating/share

8. GL 2.1/6 (-.1/-.3) <------------- ties low rating

9. PSNS 1.6/5 (+.2/-.1)

Women 18-49 Viewers

1. Y&R 1,417,000 (+8,000/+30,000)

2. DAYS 1,285,000 (+136,000/+167,000)

3. GH 1,105,000 (-39,000/-142,000)

4. AMC 1,091,000 (+48,000/-185,000)

5. OLTL 1,029,000 (+13,000/-190,000)

6. B&B 983,000 (-32,000/-123,000)

7. PSNS 885,000 (+180,000/+94,000)

8. ATWT 858,000 (-43,000/-68,000)

9. GL 783,000 (-60,000/-33,000)

Women 18-49 Rating

1. Y&R 2.2/14 (same/+.1)

2. DAYS 2.0/12 (+.2/+.3)

3. AMC 1.7/10 (+.1/-.2)

3. GH 1.7/10 (same/-.2) <------------ ties low rating

5. OLTL 1.6/10 (+.1/-.3)

6. B&B 1.5/9 (same/-.2)

7. PSNS 1.3/8 (+.2/+.1)

7. ATWT 1.3/8 (-.1/-.1)

9. GL 1.2/7 (-.1/same)

Girls 12-17 Viewers

1. PSNS 129,000 (-1,000/-10,000)

2. DAYS 128,000 (+1,000/+3,000)

3. OLTL 85,000 (+6,000/-9,000)

4. GH 81,000 (+7,000/-17,000)

5. AMC 77,000 (+8,000/-30,000)

6. GL 64,000 (+40,000/+4,000)

7. Y&R 60,000 (+14,000/-32,000)

8. ATWT 56,000 (+24,000/-12,000)

9. B&B 47,000 (+10,000/-7,000)

Women 18-34 Rating

1. DAYS 1.9/11 (+.3/same)

2. Y&R 1.7/11 (+.1/+.1)

3. PSNS 1.5/9 (+.4/-.1)

3. GH 1.5/8 (same/+.2)

5. AMC 1.3/8 (-.1/-.1)

6. OLTL 1.2/7 (-.2/-.1)

7. ATWT 1.1 /7 (+.1/-.1)

7. B&B 1.1/7 (-.1/-.2)

9. GL 1.0/6 (-.2/-.1)

Men 18+ Viewers

1. Y&R 1,154,000 (-56,000/-84,000)

2. B&B 894,000 (-81,000/+30,000)

3. ATWT 691,000 (-26,000/+18,000)

4. GL 636,000 (+43,000/+62,000)

5. AMC 591,000 (+26,000/+38,000)

6. DAYS 552,000 (+2,000/-73,000)

7. OLTL 501,000 (-60,000/-8,000)

8. GH 480,000 (-82,000/-23,000)

9. PSNS 339,000 (-57,000/-83,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 2.5/3,129,000

Tuesday: 2.6/3,397,000

Wednesday: 2.5/3,372,000

Thursday: 2.6/3,314,000

Friday: 2.5/3,218,000

ATWT

Monday: 2.5/3,328,000

Tuesday: 2.4/3,310,000

Wednesday: 2.5/3,410,000

Thursday: 2.4/3,371,000

Friday: 2.2/2,765,000

B&B

Monday: 3.2/4,274,000

Tuesday: 3.0/3,969,000

Wednesday: 3.0/3,889,000

Thursday: 3.0/4,156,000

Friday: 3.1/3,937,000

DAYS

Monday: 2.8/3,545,000

Tuesday: 2.5/3,055,000

Wednesday: 2.6/3,359,000

Thursday: 2.8/3,578,000

Friday: 2.6/3,322,000

GH

Monday: 2.6/3,152,000

Tuesday: 2.5/3,201,000

Wednesday: 2.3/3,118,000

Thursday: 2.4/3,019,000

Friday: 2.3/3,027,000

GL

Monday: 2.2/3,120,000

Tuesday: 2.2/2,906,000

Wednesday: 2.2/3,008,000

Thursday: 2.1/3,028,000

Friday: 1.9/2,487,000

OLTL

Monday: 2.5/3,191,000

Tuesday: 2.3/3,140,000

Wednesday: 2.3/2,998,000

Thursday: 2.4/3,008,000

Friday: 2.4/3,484,000

PSNS

Monday: 1.7/2,225,000

Tuesday: 1.5/1,840,000

Wednesday: 1.4/1,921,000

Thursday: 1.7/2,276,000

Friday: 1.4/1,844,000

Y&R

Monday: 4.2/5,663,000

Tuesday: 4.1/5,296,000

Wednesday: 4.3/5,489,000

Thursday: 4.3/5,580,000

Friday: 4.1/5,317,000

----------------------

For the SEASON September 19, 2005 through July 16, 2006

HH

1. Y&R 4.2

2. B&B 3.3

3. GH 2.8

4. ATWT 2.6

4. AMC 2.6

4. DAYS 2.6

4. OLTL 2.6

8. GL 2.2

9. PSNS 1.6

Women 18-49 Rating

1. Y&R 2.1

2. GH 2.0

3. DAYS 1.9

4. OLTL 1.8

4. AMC 1.8

6. B&B 1.6

7. PSNS 1.4

8. ATWT 1.3

9. GL 1.2

---------------------------------------

NBC Ratings Report

NBC DAYTIME DELIVERS ITS BIGGEST WOMEN 18-49 WIN IN 16 WEEKS

Published: July 20, 2006

FOR THE THIRD QUARTER TO DATE, NBC DAYTIME IS #1 AMONG WOMEN 18-49 VIEWERS, UP 8 PERCENT VERSUS LAST YEAR WHILE ABC AND CBS ARE DOWN

'DAYS OF OUR LIVES' MATCHES ITS HIGHEST WOMEN 18-49 RATING SINCE MARCH

BURBANK, Calif. -– July 20, 2006 –- NBC Daytime has delivered its biggest weeklong victory in 16 weeks in the key demographic of women 18-49. Scoring its highest women 18-49 rating in 13 weeks, NBC Daytime claimed the week of July 10-14 by a margin of 0.2 of a rating point over both ABC and CBS, the network's widest winning margin since the week of March 20-24.

Versus the same week last year, NBC is up 14 percent in women 18-49 viewers (1.085 million vs. 954,000) while CBS is down 6 percent and ABC is down 13 percent. NBC Daytime is #1 among women 18-49 viewers for the first three weeks of the third quarter, up 8 percent versus the same period last year (1.068 million vs. 991,000) while CBS is down 7 percent and ABC is down 8 percent.

NBC also won last week in the women 18-34 category, the network's 339th consecutive victory in this valuable demographic (including ties).

"Days of our Lives" (2.0 rating, 12 share among women 18-49, 1.9/11 among women 18-34) matched its highest women 18-49 rating in 16 weeks (since the week of March 20-24). "Days" ranked #2 for the week among women 18-49 and #1 among women 18-34, giving "Days" 563 wins in the last 570 weeks in the women 18-34 category (including ties).

For the week of July 10-14, "Passions" (1.3/8 among women 18-49, 1.5/9 among women 18-34) tied for #7 in the women 18-49 race and tied for #3 in the women 18-34 rankings.

Season to date, NBC is #2 among women 18-49 and #1 among women 18-34. "Days" is #3 in the season's women 18-49 race and #1 among women 18-34. For the season, "Passions" is tied for #7 in the women 18-49 category and tied for #3 among women 18-34.

According to in-home viewing figures from Nielsen Media Research for the week of July 10-14, averages among women 18-49 were: NBC a 1.7 rating, 10 share; ABC, 1.5/10; CBS, 1.5/9. Women 18-34 averages for the week were: NBC, 1.7/10; ABC, 1.2/8; CBS, 1.2/7. In total viewers, averages for the week were: CBS, 4.2 million; ABC, 3.1 million; NBC, 2.7 million.

For the season, averages among women 18-49 are: ABC, 1.7/11; NBC, 1.6/10; CBS, 1.5/10. Women 18-34 averages for the season are: NBC, 1.7/11; ABC, 1.3/8; CBS, 1.2/8. In total viewers, averages for the season are: CBS, 4.2 million; ABC, 3.2 million; NBC, 2.7 million.

Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of live only results through Dec. 25 and "live plus seven day" data since then, except for the two most recent weeks, which are live plus same day.

ABC Ratings Report

Fringe Ratings Report: ABC Daytime Programming Week of July 10-14, 2006

ABC'S DAYTIME DRAMA LINEUP RANKS NO. 1 IN RATING FOR THE 79TH STRAIGHT WEEK, ITS LONGEST WINNING STREAK SINCE THE ONE ENDING JUNE 2000, AND REMAINS NO. 1 SEASON TO DATE AMONG WOMEN 18-49

ABC'S FULL LINEUP REMAINS NO. 1 SEASON TO DATE AMONG WOMEN 18-49

ABC HAS THREE OF THE TOP FIVE SHOWS FOR THE WEEK AMONG WOMEN 18-49

"GENERAL HOSPITAL" OUTPERFORMED ITS TIME PERIOD COMPETITOR, CBS' "GUIDING LIGHT," BY 38% AMONG WOMEN 18-49 FOR THE WEEK AND BY 60% SEASON TO DATE

"ONE LIFE TO LIVE" OUTPERFORMED ITS TIME PERIOD COMPETITOR, CBS' "AS THE WORLD TURNS," BY 22% AMONG WOMEN 18-49 FOR THE WEEK AND BY 36% SEASON TO DATE

ABC's daytime Drama lineup was No. 1 for the 79th straight week among Women 18-49, ABC's longest winning streak since the one ending June 2000, with a 1.6 rating and a 10 share (tied with NBC in rating), delivering one million Women 18-49 for the week of July 10, 2006. The lineup outperformed CBS by 7% among Women 18-49. Among Female Teens, the lineup was up 9% versus last week.

ABC's full daytime schedule delivered a 1.5 rating and a 9 share, delivering an average audience of one million Women 18-49. ABC outperformed CBS by 4%. Among Female Teens, the lineup was up 18% versus last week. In the 1-3pm live time period (the only two hours NBC programs), ABC was No. 1 (tied with NBC and CBS), with a 1.6 rating and a 10 share - delivering one million Women 18-49.

ABC had three of the top five shows among Women 18-49:

* "The View" delivered a 1.1 rating and an 8 share, delivering an average audience of 748,000 Women 18-49. The talker was up 109% vs. last week among Female Teens. Season to date, "The View" is up 29% among Female Teens, making it the only daytime program to show growth.

* "General Hospital" was the No. 3*-ranked program, with a 1.6 rating and a 10 share (* tied with "All My Children"), delivering 1.1 million Women 18-49. "General Hospital" outdelivered its time period rival, "Guiding Light," by 38% for the week and is outdelivering the drama by 60% season to date among Women 18-49. The drama was up 4% vs. last year among Women 18-34. Among Female Teens, the drama was up 9% versus last week.

* "All My Children" was the No. 3*-ranked program, with a 1.6 rating and a 10 share (* tied with "General Hospital"), delivering one million Women 18-49. The drama was up 4% vs. last week among Women 18-49. Among Female Teens, the drama was up 10% versus last week.

* "One Life to Live" was the No. 5*-ranked program of the week, with a 1.5 rating (* tied with "Bold and The Beautiful") and a 10 share, delivering one million Women 18-49. "OLTL" outperformed time period competitors "As the World Turns" by 22% and "Passions" by 16% for the week. For the season, the drama is outperforming "As the World Turns" by 36% and "Passions" by 33% among Women 18-49. Among Female Teens, "OLTL" was up 8% versus the prior week.

Season to date, ABC Daytime's drama lineup ranks No. 1, with a 1.8 rating and an 11 share, delivering 1.2 million Women 18-49 - outperforming CBS by 20% and NBC by 16% in actuals. In the full lineup, ABC Daytime is No. 1, with a 1.7 rating and an 11 share, delivering 1.1 million Women 18-49, outperforming CBS by 16% and NBC by 8% in actuals.

Following are the Daytime drama and full Daytime ratings averages for the week:

FULL DAYTIME:

TOTAL VIEWERS WOMEN 18-49

No. 1 CBS 4,144,000 No. 1 NBC 1.6/10

No. 2 ABC 3,007,000 No. 2 ABC 1.5/9

No. 3 NBC 2,637,000 No. 3 CBS 1.4/9

DAYTIME DRAMAS:

TOTAL VIEWERS WOMEN 18-49

No. 1 CBS 3,840,000 No. 1 ABC 1.6/10

No. 2 ABC 3,133,000 No. 1 NBC 1.6/10

No. 3 NBC 2,637,000 No. 3 CBS 1.5/9

*All information is based on Live data.

CBS Ratings Report

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Angela Newbie

Angela

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Wow, just wow, to GH:

From LsK at the ABC Boards...

HOUSEHOLD

1.(1) Y&R 4.2 (SAME)

2.(2) B&B 3.0 (-.2)

3.(7) DOOL 2.6 (+.3)

4.(3) AMC 2.5 (SAME)

5.(3) ATWT 2.4 (-.1)

5.(3) GH 2.4 (-.1)

5.(3) OLTL 2.4 (-.1)

8.(8) GL 2.1 (-.1)

9.(9) PASN 1.6 (+.2)

DAILY NUMBERS

AMC

Monday 2.5

Tuesday 2.6

Wednesday 2.5

Thursday 2.6

Friday 2.5

GH

Monday 2.6

Tuesday 2.5

Wednesday 2.3

Thursday 2.4

Friday 2.3

OLTL

Monday 2.5

Tuesday 2.3

Wednesday 2.3

Thursday 2.4

Friday 2.4

DOOL

Monday 2.8

Tuesday 2.5

Wednesday 2.6

Thursday 2.8

Friday 2.6

PASN

Monday 1.7

Tuesday 1.5

Wednesday 1.4

Thursday 1.7

Friday 1.4

ATWT

Monday 2.5

Tuesday 2.4

Wednesday 2.5

Thursday 2.4

Friday 2.2

B&B

Monday 3.2

Tuesday 3.0

Wednesday 3.0

Thursday 3.0

Friday 3.1

GL

Monday 2.2

Tuesday 2.2

Wednesday 2.2

Thursday 2.1

Thursday 1.9

Y&R

Monday 4.2

Tuesday 4.1

Wednesday 4.3

Thursday 4.3

Friday 4.1

Daytime Insights

ABC hit its lowest women 18-34 rating in thirteen weeks (when it also posted a 1.2 in the demo) and matched its season low women 18-49 rating last seen during the 2nd week of the season. ALL MY CHILDREN delivered its lowest women 25-54 rating since the week of 3/27/06.

ONE LIFE TO LIVE fell to its lowest women 18-34 rating since the week of 4/3/06 (when it also posted a 1.2 in the demo) and its lowest women 18-49/25-54 ratings since the week of 3/27/06 (when it also posted a 1.6 W18-49 and a 1.8 W25-54).

GENERAL HOSPITAL matched its lowest women 18-49 rating in the history of people meters (last seen during the first 2 weeks of the season) and hit its lowestwomen 25-54 rating on record.

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Angela Newbie

Angela

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The LIVE vs. SD+LIVE Ratings Comparison (not for this Thursday's ratings but for last Thursday's ratings):

SON: July 3-7

1. Y&R 4.2/14 (-.2) (Just Live - 4.1)

2. B&B 3.2/10 (SAME)

3. AMC 2.5/8 (-.1)

3. GH 2.5/8 (SAME)

3. OLTL 2.5/8 (+.1)

3. ATWT 2.5/8 (SAME)

7. DAYS 2.3/7 (-.3) (Just Live - 2.2)

8. GL 2.2/7 (-.1)

9. PSNS 1.4/4 (-.1)

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alwaysAMC Explorer

alwaysAMC

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I'm surprised at ABCD too....I mean it IS summer, and ratings usually suck....but still - AMC is so much better this summer than last - and weren't they averaging a 2.6 last year?

I mean it's nice to see AMC as the top ABC soap - but 2.5 isn't that great.

GH though - WOW. They've lost so many viewers in the last month alone.

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cal3 Newbie

cal3

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It is nice to see just how well ABCD's piss off the viewers stragey works. At least there are rumblings that AMC and GH are getting some attention and hopefully moving towards improvements. OLTL is a disaster with no hope in sight.

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