TV NETWORK LOGO DECIDES TO DUMP ALL GAY PROGRAMMING

BY ROQUE CASTON

MONDAY, MARCH 5, 2012

For everyone in the LGBT community that has been faithful to this network for a very long time, this somewhat feels like this is the end of the world as we know it.

The LGBT network Logo has released a statement that it isno longer producing or airing gay content on its network. Logo explains that the reason for this change is because they noticed that the gay and lesbian communities are leading fully integrated lives that don’t depend on leading first with their sexual orientation – rather, shows like Modern Family showcase gay and lesbian people far more accurately than other TV programming that leads with gay-focused themes.

Not only that, but after a recent study, they’ve noticed that 53 percent of gay people live openly but without a priority to showcase their sexual orientation while 30 percent of those surveyed say they preferred living and socializing in an exclusively LGBT community.

“The gay community continues to evolve in size, influence and identity,” said Starcom Mediavest’s Esther Franklin, EVP, head of SMG Americas Experience Strategy. ”Beyond Demographics ™ allows us to understand the needs of this critical community as they emerge and to paint a clearer, more specific picture of what’s meaningful and relevant in their lives.”

The updated lineup at Logo will feature shows akin to “America’s Next Top Model”, “Laguna Beach”, and “Storage Hunters” after producers of those shows have signed on to produce programming absent of gay-focused plots.”

RuPaul’s Drag Race is the only gay show that Logo has decided to keep on the air. As for the rest like The A-List franchise for example has been cut.

http://www.musedmagonline.com/2012/03/tv-network-logo-decides-to-dump-all-gay-programming/

Surely this is a joke? I don't quite understand what they're rebranding it as.

I thought LOGO was a Gay network? That sounds like SOAPnet dropping all soaps or Food Network dropping all cooking programs

All I care about is RuPaul's Drag Race. It's staying, so it's all good.

Surely this is a joke? I don't quite understand what they're rebranding it as.

I can honestly say that I am not surprised since Logo is owned by Viacom, who is notorious for this kind of sh!t. The writing was on the wall when I started seeing Teen Mom/16 and Pregnant marathons on the channel.

All I care about is RuPaul's Drag Race. It's staying, so it's all good.

I wouldn't be surprised if that show, despite being the highest-rated original one on the network, gets the boot down the line.

I thought LOGO was a Gay network? That sounds like SOAPnet dropping all soaps or Food Network dropping all cooking programs

Makes perfect sense, doesn't it?

Another example of Network Decay.

I don't watch LOGO. Yet, I find this weird that they're turning this into another 'We play whatever' type station. There's already enough of those. Seems like Niche stations are *this* close to dead.

Wouldn't be surprised if we start seeing CSI Miami on the Food Network soon. Or something as random as that.

Edited March 23, 201213 yr by weareclouds

This thread title sounds like something from "The Onion."

This reminds me of when TNN became Spike.

This channel seemed to be held in low regard from early on.

I have heard nothing but bile about the A List and I am not sorry to see yet more bad stereotypes off TV.

The next time someone tells you about the gay agenda running all over TV, tell them about this LOGO stunt. Gay representation on TV continues to detiorate and humiliate.

Does it really matter what they show?? I remember getting the network and tuning in only to find crap programming...and the movies all chopped up.....I dont think I have watched it since......

Edited March 24, 201213 yr by Soapsuds

I thought LOGO was a Gay network? That sounds like SOAPnet dropping all soaps or Food Network dropping all cooking programs

Well soapnet essentially did do all that. LOGO was pretty pointless--randomly showing gay movies but censoring them, etc. This seems to be the way specialty channels always go after a while (I mean when did A&E last have Arts--and the entertainment angle is debatable?)

This is an odd move. LOGO must have been losing money. I am pretty sure it is owned by CBS or that CBS has a stake in it which is why there was so much censorship. I think it will have to change its name if this change is going work since it is now so strongly identified with gay programming,

Edited March 24, 201213 yr by Ann_SS

Most probably a financial decision.If crap like 'The A List' was the best they could offer,then no wonder the 'gay' viewers weren't interested.

Anyway,Bravo is the unofficial gay network.

I do think there is a change happening and gay consumers no longer wish to be pigeon holed.

I am so tired of advertisers trying to categorize everybody according to their research, which only seems to prove what they believed in the first place.

This thread title sounds like something from "The Onion."

Basically!

OMG, what gay in glasses came up with this dumb ass idea? I could be very wrong, but this sounds like some executive or executives had a Come to Ellen moment about gay acceptance/integration, how the "gay issue" is no longer an issue, or it shouldn't be an issue any longer, and the only way to guarantee that is to not treat it like an issue, and BAM!, you have a gay network with no gay. HiLURRious. I pray for their sake that no one on their team tries to bring BET into this conversation because they will get served their own head.

I've only caught two shows on Logo, one was the Big Gay Sketch Comedy Show with Rosie and Chaz Bono playing Statler and Waldorf at the end. I remember the sketches I saw as being pretty funny. The one I constantly flip past while channel surfing is called 1 Girl 5 Gays and they just ask random questions and share their opinions. It was kind of funny but of course a lot of it was wannabe shocking sex questions and that got tiresome very quickly.

Maybe they could move away from their silly pink poofy pom-pom yay-yay we're gay type stuff and do more serious programming, like something that profiles a bullied gay teen once a week and stages interventions at his/her high school to educate and shame the bullies. There's no problem with doing a little reformatting, but when you have a platform like that, at least do something responsible with it. I guess the point though is why would a homophobe or anyone insecure in their sexuality watch a "gay network" to begin with, but you have to start somewhere.

So yet another channel of vapid reality bullshit? TV is such a wasteland. Maybe they should pick up The Revolution if ABC cancels it. It sounds like it will fit right in.

I thought something was strange when I was channel surfing and I stopped on the channel and they were showing this reality show about straight folks. What a pure waste.