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February 7-11, 2011


Toups

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Numbers are based on Live+Same Day ratings

Ratings for the week February 7-11, 2011

Total Viewers

1. Y&R 5,117,000 (-216,000/-123,000)

2. B&B 2,950,000 (-254,000/-317,000) <----- new low

3. OLTL 2,692,000 (-158,000/same)

4. GH 2,671,000 (-222,000/-215,000)

5. DAYS 2,630,000 (-400,000/-695,000)

6. AMC 2,570,000 (-83,000/-401,0000)

Households

1. Y&R 3.6/12 (-.2/-.2)

2. B&B 2.1/7 (-.2/-.3) <----- ties low rating

3. GH 2.0/6 (same/-.1)

3. OLTL 2.0/6 (same/same)

5. DAYS 1.9/6 (-.2/-.4)

5. AMC 1.9/6 (-.1/-.3)

Women 18-49 Viewers

1. Y&R 987,000 (-91,000/-253,000)

2. GH 758,000 (-100,000/-218,000)

3. DAYS 716,000 (-123,000/-137,000)

4. OLTL 657,000 (-35,000/-126,000)

5. AMC 552,000 (-47,000/-250,000)

6. B&B 522,000 (-116,000/-209,000) <----- new low

Women 18-49 Rating

1. Y&R 1.5/10 (-.1/-.4)

2. DAYS 1.1/7 (-.2/-.2)

2. GH 1.1/7 (-.2/-.2)

4. OLTL 1.0/6 (same/-.1)

5. B&B 0.8/5 (-.2/-.3) <----- ties low rating

5. AMC 0.8/5 (-.1/-.4) <----- ties low rating

Girls 12-17 Viewers

1. Y&R 38,000 (-3,000/+7,000)

2. OLTL 32,000 (-6,000/(-13,000)

3. DAYS 24,000 (-16,000/-11,000)

4. AMC 22,000 (+7,000/-23,000)

5. GH 21,000 (-18,000/-26,000)

6. B&B 16,000 (-13,000/-11,000)

Women 18-34 Rating

1. Y&R 0.8/6 (-.1/-.3)

2. DAYS 0.7/5 (-.2/-.3)

3. GH 0.6/4 (-.2/-.4) <----- ties low rating

4. OLTL 0.5/4 (-.1/-.4)

4. AMC 0.5/3 (same/-.4)

6. B&B 0.4/3 (-.1/-.3) <----- ties low rating

Men 18+ Viewers

1. Y&R 1,232,000 (-31,000/+15,000)

2. B&B 734,000 (+5,000/+20,000)

3j. DAYS 624,000 (-114,000/-137,000)

4. OLTL 535,000 (-86,000/+68,000)

5. GH 533,000 (-56,000/-4,000)

6. AMC 520,000 (-77,000/-39,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 1.8/2,242,000

Tuesday: 2.0/2,653,000

Wednesday: 1.9/2,586,000

Thursday: 2.0/2,798,000

Friday: 1.3/1,808,000 (repeat - did not count)

B&B

Monday: 1.9/2,651,000

Tuesday: 2.1/2,960,000

Wednesday: 2.4/3,326,000

Thursday: 2.1/2,976,000

Friday: 2.0/2,838,000

DAYS

Monday: 1.9/2,638,000

Tuesday: 1.9/2,546,000

Wednesday: 2.0/2,889,000

Thursday: 1.8/2,550,000

Friday: 1.8/2,525,000

GH

Monday: 2.0/2,751,000

Tuesday: 1.9/2,546,000

Wednesday: 2.0/2,620,000

Thursday: 2.0/2,768,000

Friday: 1.2/1,517,000 (repeat - did not count)

OLTL

Monday: 1.8/2,371,000

Tuesday: 1.9/2,615,000

Wednesday: 2.1/2,842,000

Thursday: 2.1/2,940,000

Friday: 1.2/1,640,000 (repeat - did not count)

Y&R

Monday: 3.5/4,884,000

Tuesday: 3.7/5,142,000

Wednesday: 3.8/5,382,000

Thursday: 3.7/5,419,000

Friday: 3.4/4,760,000

----------------------

For the SEASON September 20, 2010 through February 13, 2011

HH

1. Y&R 3.7

2. B&B 2.3

3. DAYS 2.0

3. GH 2.0

5. OLTL 1.9

5. AMC 1.9

Women 18-49 Rating

1. Y&R 1.7

2. GH 1.4

3. DAYS 1.2

4. B&B 1.0

4. OLTL 1.0

6. AMC 0.9

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http://tvbythenumbers.zap2it.com/2011/02/17/abc-daytime-ratings-the-view-one-life-to-live-general-hospital-more/83103?utm_campaign=WP>Twitter&utm_medium=twitter&utm_source=twitter

ABC Daytime Ratings: 'The View,' 'One Life To Live,' 'General Hospital' & More

By Bill Gorman– February 17, 2011

Posted in: Daytime and Soap Opera TV Ratings, Network TV Press Releases

via press release:

ABC is Daytime’s No. 1 Network in Women 18-34 and Women 18-49

“The View” is Daytime’s No. 1 Program Among Women 18-34;

Surges by 23% Week to Week to Hit a Near 7-Month High

ABC Daytime

ABC stood as Daytime’s No. 1 network among Women 18-34 (0.7 rating/226,000 – tie) and Women 18-49 (1.1 rating/719,000 – tie).

“The View” ranked as Daytime’s No. 1 program among Women 18-34 (0.9 rating/322,000), surging by 23% week to week to deliver its largest audience in nearly 7 months (vs. 261,000; since week of 7/26/10).

“One Life To Live” surpassed “The Talk” at 2 o’clock by double-digit percent margins in target demos, including by 21% in Total Viewers (2.69 million vs. 2.22 million), by 29% in Women 18-49 (657,000 vs. 511,000) and by 32% in Women 25-54 (852,000 vs. 644,000), and beat the time period competitor by 9% this week among Women 18-34 (187,000 vs. 172,000).

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks –

Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)

No. 1 CBS 3.77 million No. 1T ABC 1.1/719,000

No. 2 ABC 3.06 million No. 1T NBC 1.1/716,000

No. 3 NBC 2.63 million No. 3 CBS 1.0/638,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program Net Rtg/000s

The Young & The Restless CBS 1.5/987,000

The View ABC 1.3/885,000

General Hospital ABC 1.1/758,000

Days Of Our Lives NBC 1.1/716,000

Price is Right 1/2 CBS 1.0/666,000

One Life To Live ABC 1.0/657,000

Source: NTI, Live + Same Day: Week of 2/7/11. All ranks/ties based on rating unless otherwise noted. ”Price is Right” = 11:00 a.m. – 12:00 p.m.

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Based on the New Release, it appears the ABC soaps went down.

Last week, OLTL had 2.85 million viewers; this week, 2.69. A loss of about 170,000.

GH went from a 1.3 to a 1.1 in key demo 18-49.

Predictions

1.YR 3.6/1.5

2.BB 2.2/0.9

3.DAYS 2.0/1.1

4.GH 2.0/1.1

5.OLTL 1.9/1.0

6.AMC 1.8/0.8

BB and AMC were not mentioned in the release so their demos are either 0.9 or 0.8.

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The show has had some strong acting and good shock moments but the followup isn't the best, they focus on the wrong characters, and the show is lacking heart. I think that's why the ratings are very erratic. At least they kept some of the viewers.

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18-49

1.(1) Y&R 1.5/987,000 (-.1/-91,000)

2.(2) GH 1.1/758,000 (-.2/-100,000)

2.(2) DOOL 1.1/716,000 (-.2/-123,000)

4.(4) OLTL 1.0/657,000 (SAME/-35,000)

AMC 0.9/575,000 (SAME/-24,000)*

Total Viewers

OLTL 2,690,000 (-160,000*) (Lost 47% of Weather Gain)

DAYS 2,630,000 (-400,000*) (Lost 100%++ of Weather Gain)

*Estimate

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