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January 4-8, 2010


Toups

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Really impressed with Days numbers and with Y&R pretty much maintaining its numbers. Thought for sure it would've taken such a huge hit. Nice HH's for AMC, and still would've scored a 2.1 with the Kelly Ripa eppies, but those demos are not encouraging. Tied with ATWT!

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So do we think that AMC will fall miserably next week? I hope not :/

I mean the ratings kind of trailed off as the week went on (except thursday...that day went up for some reason.)

So without Kelly Ripa, Eva LaRue, etc...making guest appearances, I think the ratings will drop.

By the way. Does anyone know if this Franco storyline is over yet? I heard his last day was this week, and the week ends tomorrow and he seems to be gone...SO, any word?

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I think Days just secured their renewal with this week's ratings. I remember Corday saying in an interview that the ratings from September '09 through March '10 would determine whether they would be cancelled or not. They have more than surpassed any reasonable expectations I would think. And apparently they did it all by cutting costs without sacrificing quality. What a concept!

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1.(1) Y&R: Monday: 3.9/5,236,000 (+403,000; from Thursday)

2.(2) B&B: Monday: 2.5/3,350,000 (-143,000)

3.(4) AMC: Monday: 2.4/3,181,000 (+305,000)

4.(3) DAYS: Monday: 2.2/3,123,000 (-86,000; from Thursday)

5.(5) ATWT: Monday: 1.9/2,635,000 (-7,000)

6.(6) OLTL: Monday: 1.9/2,549,000 (-11,000)

7.(7) GH: Monday: 1.9/2,535,000 (-21,000)

1.(1) Y&R: Tuesday: 3.8/5,212,000 (-24,000)

2.(2) B&B: Tuesday: 2.6/3,576,000 (+26,000)

3.(4) DAYS: Tuesday: 2.3/3,176,000 (+53,000)

4.(3) AMC: Tuesday: 2.3/3,014,000 (-167,000)

5.(5) ATWT: Tuesday: 2.0/2,610,000 (-25,000)

6.(7) GH: Tuesday: 1.9/2,475,000 (-60,000)

7.(6) OLTL: Tuesday: 1.8/2,371,000 (-178,000)

1.(1) Y&R: Wednesday: 3.7/5,288,000 (+76,000)

2.(2) B&B: Wednesday: 2.7/3,690,000 (+114,000)

3.(3) DAYS: Wednesday: 2.1/2,934,000 (-242,000)

4.(4) AMC: Wednesday: 2.0/2,739,000 (-275,000)

5.(5) ATWT: Wednesday: 2.0/2,673,000 (+63,000)

6.(6) GH: Wednesday: 2.0/2,642,000 (+167,000)

7.(7) OLTL: Wednesday: 1.8/2,482,000 (+111,000)

1.(1) Y&R: Thursday: 3.9/5,432,000 (+144,000)

2.(2) B&B: Thursday: 2.8/3,666,000 (-24,000)

3.(3) DAYS: Thursday: 2.5/3,585,000 (+651,000)

4.(4) AMC: Thursday: 2.2/3,090,000 (+351,000)

5.(6) GH: Thursday: 2.1/2,981,000 (+339,000)

6.(5) ATWT: Thursday: 2.1/2,726,000 (+53,000)

7.(7) OLTL: Thursday: 2.0/2,660,000 (+178,000)

1.(1) Y&R: Friday: 3.9/5,430,000 (-2,000)

2.(2) B&B: Friday: 2.6/3,650,000 (-16,000)

3.(3) DAYS: Friday: 2.6/3,634,000 (+49,000)

4.(5) GH: Friday: 2.1/3,021,000 (+40,000)

5.(4) AMC: Friday: 2.1/2,868,000 (-222,000)

6.(6) ATWT: Friday: 2.0/2,803,000 (+77,000)

7.(7) OLTL: Friday: 2.0/2,666,000 (+6,000)

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Wow at the 2.0 and the 1.1 in W 18-49 for ATWT! Funny since someone last week was all negative saying ATWT couldn't hit a 2.0. Also disagree with the "weather and holidays" being the only reason for the good ratings. TV isn't the only thing you can do at home, the much-ballyhooed reasons for the soap decline include Internet/cable, which are not affected by weather and holidays.

I more so think it's a randomly good sample than "weather and holidays" as the reason for the good week, although weather and holidays helped slightly.

ATWT has now had 5-6 weeks or so of 1.0 or higher in the W 18-49 demo, with just one week in that period being the 0.9 that it had in November, so the "unsustainable" increase has been very sustainable.

CBS, are you looking for a graceful way to change your mind about your stupid decision to cancel the show? I won't mock you, CBS.

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Regardless of your opinion about the quality of the shows,these numbers are great news.it shows that the viewers are there and willing to watch.Days gets a big 'yes' for their turnaround.

Tt would be great to see all of the show move up at least another 0.1 .Imagine what the numbers would be like if the shows began to really focus on character based stories/vet characters and quality writing.Days has shown what can be done on a limited budget.

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