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January 6-10, 2014: Polar Vortex Continues to Help Soaps


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Tuesday's show (1/7) drew in 3.55 million.


The View” Sets 1-Year High in Total Viewers and Near 1-Year High in W25-54

The Chew” Devours Record Highs in Total Viewers and

Women 25-54; Delivers Top 12 Weeks Ever in 2013/14

Tuesday’s “General Hospital” is the Series’ #1 Telecast in Over Six Years in Total Viewers; Ranks as the Week’s #1 Program in Daytime in Women 18-34

The View”: (11:00 a.m. – 12:00 p.m.)

At 11:00 o’clock, The View” returned from two week of encores surging to a 1 year high in Total Viewers (3.51 million) and a near 1 year high in Women 25-54 (782,000/1.3 rating) – since weeks of 1/28/13 and 2/18/13, respectively.

  • Notably, Tuesday’s telecast hit a near 1-and-a-half year high in Total Viewers (3.95 million) and set a 1 year high in Women 25-54 (915,000/1.5 rating) – since 9/25/12 and 1/28/13, respectively.

  • The View posted double digit year to year increases in target demos: by 16% in Total Viewers (3.51 million vs. 3.02 million), by 12% in Women 18-49 (575,000 vs. 512,000) and by 17% in Women 25-54 (782,000 vs. 671,000).

The Chew”: (1:00 – 2:00 p.m.)

On the verge of breaking into the Top 5 programs in daytime in coveted sales demo Women 25-54, “The Chew” returned from two weeks of repeats recording all time weekly highs in Total Viewers (3.28 million) and Women 25-54 (774,000/1.3 rating – tied week of 12/9/13).

In fact, 2013/14 season to date, “The Chewhas generated its Top 12 weeks in the show’s history in Total Viewers, Top 13 in Women 18-49 and Top 7 in Women 25-54.

  • Impressively, Tuesday’s telecast – featuring healthy yet delicious recipes to kick off the New Year – stood as the show’s #1 telecast of all time in Total Viewers (3.67 million) and Women 25-54 (889,000/1.5 rating).

  • Versus year ago, “The Chew” delivered the largest growth of any program in Daytime, surging by 41% in Total Viewers (3.28 million vs. 2.34 million), by 38% in Women 18-49 (574,000 vs. 416,000) and by 44% in Women 25-54 (774,000 vs. 536,000).

General Hospital”: (2:00 – 3:00 p.m.)

With four week highs, “General Hospital” ranked as the week’s #1 program in daytime among Women 18-34 (254,000/0.8 rating – tied on rating) and was the #2 program in Women 18-49 (776,000/1.2 rating) and Women 25-54 (1.05 million/1.7 rating).

  • Tuesday’s telecast ranked as the series’ most-watched telecast in over 6 years in Total Viewers (3.55 million – since 11/12/07).

Source: NTI, U.S. ratings, weeks of 1/6/14, Live + Same Day. Program rankings based on U.S. ratings and include ties. Gapped/Breakout/Specials programming excluded.

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Good week for Days and the CBS soaps as well.


It’s the Second Straight Week ‘Days’ Has Attracted Its Top Women 18-49 Audience in More Than Two Years

‘Days’ is Delivering Its Best Season in Women 18-49 Viewers in Three Years and Biggest Season in Total Viewers in Four Years

UNIVERSAL CITY, Calif. – Jan. 16, 2014 – “Days Of Our Lives” has generated its highest weeklong women 18-49rating and women 18-49 audience since November 2011, according to “live plus same day” viewing figures from Nielsen Media Research..

For the week of Jan. 6-10, "Days Of Our Lives" (1.1 rating, 6 share among women 18-49, 0.6 rating among women 18-34) tied for #5 among network daytime series in the women 18-49 demographic and tied for #6 in the women 18-34 race.

“Days” averaged 688,000 women 18-49 during the week, its biggest audience in that key demo since the week of Nov. 21-25, 2011 (703,000). The 1.1 rating is also “Days” highest since Nov. 21-25, 2011 (1.1). It’s the second week in a row “Days” has attracted its biggest women 18-49 audience since November 2011 – during the prior week, ‘Days’ averaged 669,000 women 18-49, which at that time was the show’s biggest viewership in that demo since Nov. 21-25, 2011.

For the week versus the same week last year, "Days Of Our Lives" was up 15% in the women 18-34 category (198,000 vs. 172,000), up 19% in the women 18-49 demographic (688,000 vs. 579,000), up 17% in the women 25-54 race (838,000 vs. 716,000) and up 17% in total viewers (3.0 million vs. 2.6 million).

Season to date, "Days of our Lives" is tied for #4 in the women 18-49 category and tied for #5 in the women 18-34 demo. Season to date, "Days of our Lives" is up 8% in the women 18-34 category (217,000 vs. 201,000), up 14% in the women 18-49 race (705,000 vs. 621,000), up 13% in the women 25-54 demo (859,000 vs. 762,000) and up 11% in total viewers (2.9 million vs. 2.6 million).

Through 16 weeks of the season, “Days of our Lives” is generating its biggest women 18-49 audience in three years, averaging 705,000 viewers, best since 797,000 at this point during the 2010-11 season. In total viewers, “Days” is delivering its biggest season in four years, averaging 2.900 million viewers, best since 3.201 million at this point during the 2009-10 season.

Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Fourth-quarter and season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”



"The Bold and the Beautiful" Delivers Largest Weekly Audience in Nearly Six Years

"The Young and The Restless" Notches Largest Weekly Audience in Four Years

CBS's The Talk hit another series high as its weekly average audience soared past three million viewers for the first time, according to Nielsen live plus same day ratings for the week ending Jan. 12.

The Talk averaged 3.06 million viewers, up +21% from the prior week and the first time The Talk show delivered three million viewers. Among women 25-54, The Talk averaged a 1.2/06, up +20% from last week and matching its best rating in the demo. In women 18-49, THE TALK averaged 0.8/04, up +33% from last week.

Among the Network's daytime dramas, The Bold AND THE BEAUTIFUL delivered a weekly audience of 4.14 million viewers, it largest audience since the week ending Feb. 29, 2008, while THE YOUNG AND The Restless had its best week in viewers since the week ending Jan. 1, 2010, with an average of 5.47 million viewers.

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Weather was the major factor here. When you see across the board increases across all networks and all types of programs, that's the key factors. It's not like all the soaps had major story arcs peaking last week. Doesn't matter = simply validates the audience will tune in when home.

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