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Ratings from the 70's


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27 minutes ago, Paul Raven said:

With its 3 soap block in the top 5, NBC couldn't get its 3.30 soap to hold viewers after AW. Bright Promise is nowhere to be seen and Return to Peyton Place would be introduced in 72 with hopes of changing that ,but no dice.

It's a wonder that P&G and NBC never considered moving Somerset to the 3:30 PM timeslot following Another World, since Bright Promise did not work in the timeslot.  P&G had that mandate that their shows would not compete with one another, but they would move Edge of Night in 1972, Somerset technically could have moved to the 3:30 timeslot.  Not sure it would have helped Somerset's ratings, but it made sense from a scheduling standpoint to have a one hour block of P&G shows on NBC.

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From Daytime TV two weeks ending May 13, 1973

1. As The World Turns 10.4 38%

2. Another World 9.9 35%

3. Days Of Our Lives 9.7 35%

4. General Hospital 9.6 34%

5. The Doctors 8.8 34%

6. The Guiding Light 8.5 31%

7. The Edge of Night 8.2 32%

8. Search For Tomorrow 8.1 33%

9. All My Children 7.9 30%

10. One Life to Live 7.5 27%

 

 

From Daytime TV two weeks ending Mar 03, 1974

1. As The World Turns 10.7 30%

2. Days Of Our Lives 10.5 34%

3. The Doctors 10.2 34%

4. General Hospital 10.2 31%

5. Another World 9.6 30%

6. All My Children 9.5 31%

7. One Life To Live 8.9 26%

8. The Guiding Light 8.1 27%

9. Search For Tomorrow 7.6 27%

10. The Edge of Night 7.2 24%

The Top 5 Game Shows

1. Match Game 74 11.1 34%

2. Hollywood Squares 9.8 40%

3. The Newlywed Game 8.9 29%

4. Jackpot 8.7 32%

5. The New Price Is Right 8.7 27%

 

 

From Daytime TV Two weeks ending Apr 28, 1974

1. As The World Turns 9.7 36%

2. Days Of Our Lives 9.3 33%

3. The Guiding Light 8.9 32%

4. The Doctors 8.8 33%

5. Another World 8.7 30%

6. General Hospital 8.6 29%

7. All My Children 8.1 31%

8. One Life To Live 7.9 27%

9. Search For Tomorrow 7.4 31%

10. The Edge of Night 7.1 38%

Top 5 Gameshows

1. Match Game 74 10.1 35%

2. The Price Is Right 8.2 29%

3. Hollywood Squares 7.7 36%

4. Jackpot 7.3 32%

5. Let's Make a Deal 7.0 26%

Edited by will81
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Over the years, I've read on the internet that Gloria Monty took GH from last to first place. (Perhaps my memory is faulty, but that is what I recall.) I just searched through this thread, and it's certainly possible that I missed something, but I don't see any statistic showing GH dead last, though I know that many of the rating lists only showed the top ten soaps.

Based on the following season averages posted on Wikipedia, it doesn't seem like GH spent many, if any, weeks in last place:

*1976-77 Season: Ranked 10th out of 15 soaps, with a 7.0 rating

*1977-78 Season: Ranked 9th out of 14 soaps, with a 7.0 rating

*1978-79 Season: Ranked 2nd out of 14 soaps, with an 8.7 rating

*1979-80 Season: Ranked 1st out of 13 soaps, with a 9.9 rating

Is it possible that the "Gloria Monty took GH from last to first place" statement was one of those mistaken beliefs that people held onto for a long time (similar to how people erroneously believed that GL was #1 for a few weeks in 1984)?

Edited by Max
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On 11/9/2021 at 2:07 PM, ~bl~ said:

Was GH the lowest rated soap in its time slot or on ABC and ABC was thinking to replace it as their lowest rated show?

I have serious doubts that GH spent many, if any, weeks as ABC's lowest rated soap in the era that immediately preceded Monty. For the 1975-76 Season, GH had a 7.2 rating compared with 7.1 for OLTL, 6.7 for EON, and 5.7 for RH; while ABC probably cut RH some slack due to it being a new soap, the weeks during the 75-76 Season when EON was on CBS were also taken into account when computing that average rating. Over the next two seasons, the ratings gap between GH and EON only got larger: in the 1976-77 Season, GH averaged a 7.0 rating compared to EON's 6.2, while the 1977-78 averages were 7.0 for GH and 5.2 for EON.

GH was certainly underperforming AW during this time, and was likely also underperforming its CBS competition as well. So perhaps ABC was going to cancel GH in spite of it not being at the very bottom of the soap rankings. However, I would think that GH would have been safe so long as EON was still on ABC, though perhaps EON's demos were better than GH's (or perhaps ABC was planning a dual cancellation of both GH and EON).

Edited by Max
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5 hours ago, Max said:

GH was certainly underperforming AW during this time, and was likely also underperforming its CBS competition as well. So perhaps ABC was going to cancel GH in spite of it not being at the very bottom of the soap rankings. However, I would think that GH would have been safe so long as EON was still on ABC, though perhaps EON's demos were better than GH's (or perhaps ABC was planning a dual cancellation of both GH and EON).

Yes I think that talk of GH being last was in reference to its timeslot, rather like  Gl being celebrated as #1 wnen in fact it was #1 in its timeslot.

The other factor re cancellation was that ABC owned GH so had full autonomy whereas P&G owned EON so the circumstances were different. ABC probably wanted to hang on to the mighty P&G as an advertiser.

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