Yeah, I can agree with that.

Hmm. I don't know if I agree. Well yes, beyond the word "brand" there is "icon", and each show has its icons. But looking at an afternoon of ABCD, there is a distinct tone to each show. Problem is, this is ephemeral PARTICULARLY in the case of OLTL which has been at least four different shows in the last 20 years alone. But yeah, soap viewers are a collective group to outsiders, to begin to dissect what makes a Y&R fan a Y&R fan, a GH fan a GH fan, not so sure that's of paramount interest to TPTB. I'm sure they're more concerned with *if* you're watching than *why* you're watching.

Well if by "everyone knows" means random Americans who don't watch soaps can say La Lucci is on a soap, maybe they'll know its AMC, and millions can recall Luke and Laura from GH I will say you have a point.

This is what I was referring to.

As for the "brand" argument, from history GH and AMC are more well known brands than OLTL, but obviously that history isn't helping AMC or GH's ratings, nor should it, as ratings are determined by the current storylines not what once was. And thats what ABC is most concerned with, how a show is doing in the ratings. "brand" may be a factor but its has limits.

Right.

Where exactly is this statement? I saw a first time poster mention this in the news section but no link was given.

http://www.facebook.com/home.php#!/matthew.borlenghi/posts/1861821058578

http://www.facebook.com/home.php#!/matthew.borlenghi/posts/1861821058578

How did Matt Borlenghi turn into Felicia Minei Behr?

I will just say I find it "interesting" that you and another poster, "Max," who both claim to have never believed that AMC would go before OLTL didn't show up to post during all this until it seemed pretty clear AMC was safe.

ABC Daytime, like every division within ABC is given a yearly budget. From that yearly budget, money A is delegated to this soap, money B is delegated to that soap and money C is delegated to that other soap. Each year, money A and money B gets dried up quicker than a momma gives birth. Money C, meanwhile, is spread out across the full year leaving enough dollars left over to be used on outside of the box projects and the luxury of retaining seemingly expensive talent long after their welcome on that other soap. The soap with money A is reportedly over budget, but in reality is in fact within budget, is unable to spend at their leisure any of the remaining balance of their yearly budget. The soap with money B, however, ignores budgetary concerns and steamrolls through their yearly budget and when they find themselves in the red, they start firing the unexpected.

Now in English, ABC Daytime has a yearly operating budget. That budget is then handed out to AMC, GH, and OLTL. There are monies left over for ABC Daytime itself and The View, of course. Depending on their ad revenue, a set amount of money is delegated to AMC, GH and OLTL. While one show is said to be under budget, the reality is they are all under budget. The only thing that separates OLTL from the rest is that it is severely under budget compared to AMC and GH. The reason? OLTL films episodes by sets and not in an ordered sequence. The show literally can film a scene in early February and another scene in early March for an episode that doesn't even air until mid-April (they just did this, which is why I'm using this example) just because they filmed by set. GH and AMC along with Y&R are the ONLY soaps currently still following a 3-4 week film before air schedule. DAYS is ahead by 2 months due to their budgetary issues, OLTL films out of sequence and B&B is about 5-6 weeks ahead (sometimes 4). In the end, OLTL does NOT pay for GH's overspending for example. ABC does not pull money from that show to give to GH whenever GH wants it. That mindset is the most ridiculous thing I've ever heard. The same goes for AMC.

How did Matt Borlenghi turn into Felicia Minei Behr?

That what I'd like to know and he's still basing it on a rumor from a "former" VP

ABC does not pull money from that show to give to GH whenever GH wants it. That mindset is the most ridiculous thing I've ever heard. The same goes for AMC.

Isn't it though? I don't know where people get this stuff from.

That what I'd like to know and he's still basing it on a rumor from a "former" VP

Isn't it though? I don't know where people get this stuff from.

I guess FMB is one of his friends on facebook and he just reposted it. Would she really do such a thing and post that news on a social media site?

How did Matt Borlenghi turn into Felicia Minei Behr?

LOL that's what I'm trying to figure out.

I'm curious as to why FMB wouldn't know anything? I'm sure she still has friends at ABC and isn't she close with LB?

I'm curious as to why FMB wouldn't know anything? I'm sure she still has friends at ABC and isn't she close with LB?

I'm sure she knows stuff, but I want to see that statement on her actual page, not Matt Borlenghi's.

ABC Daytime, like every division within ABC is given a yearly budget. From that yearly budget, money A is delegated to this soap, money B is delegated to that soap and money C is delegated to that other soap. Each year, money A and money B gets dried up quicker than a momma gives birth. Money C, meanwhile, is spread out across the full year leaving enough dollars left over to be used on outside of the box projects and the luxury of retaining seemingly expensive talent long after their welcome on that other soap. The soap with money A is reportedly over budget, but in reality is in fact within budget, is unable to spend at their leisure any of the remaining balance of their yearly budget. The soap with money B, however, ignores budgetary concerns and steamrolls through their yearly budget and when they find themselves in the red, they start firing the unexpected.

Now in English, ABC Daytime has a yearly operating budget. That budget is then handed out to AMC, GH, and OLTL. There are monies left over for ABC Daytime itself and The View, of course. Depending on their ad revenue, a set amount of money is delegated to AMC, GH and OLTL. While one show is said to be under budget, the reality is they are all under budget. The only thing that separates OLTL from the rest is that it is severely under budget compared to AMC and GH. The reason? OLTL films episodes by sets and not in an ordered sequence. The show literally can film a scene in early February and another scene in early March for an episode that doesn't even air until mid-April (they just did this, which is why I'm using this example) just because they filmed by set. GH and AMC along with Y&R are the ONLY soaps currently still following a 3-4 week film before air schedule. DAYS is ahead by 2 months due to their budgetary issues, OLTL films out of sequence and B&B is about 5-6 weeks ahead (sometimes 4). In the end, OLTL does NOT pay for GH's overspending for example. ABC does not pull money from that show to give to GH whenever GH wants it. That mindset is the most ridiculous thing I've ever heard. The same goes for AMC.

Thanks for posting this Errol, I specifically remember you posting something similar to this before, and like you, felt a need for this to be clarified again in this thread.

Now that a new head writer has been put in place at AMC, OLTL is sadly finished. Of course, just last week I predicted that there would be no way that AMC would ever be cancelled before OLTL. Back then, just about everybody else was in denial about this, and--even now--there are those who still are trying to give themselves false hope that OLTL won't be cancelled first.

Edited April 4, 201114 yr by Max

Now that a new head writer has been put in place at AMC, OLTL is sadly finished. Of course, just last week I predicted that there would be no way that AMC would ever be cancelled before OLTL. Back then, just about everybody else was in denial about this, and--even now--there are those who still are trying to give themselves false hope that OLTL won't be cancelled first.

You "predicted it" AFTER no announcement was made last week, lol, despite some websites saying it would happen within two days as of last Monday. Notice you didn't make that pronouncement until the so-called "deadline" for the announcement had passed.

Now that a new head writer has been put in place at AMC, OLTL is sadly finished. Of course, just last week I predicted that there would be no way that AMC would ever be cancelled before OLTL. Back then, just about everybody else was in denial about this, and--even now--there are those who still are trying to give themselves false hope that OLTL won't be cancelled first.

For all we know, no soap could be getting canceled.

Even if OLTL is getting the boot, how are they going to handle the timeslot issue?