I didn't like the album either.  I only liked three songs: Easy on Me, Can I Get It, Oh My God.

 

She said this in the interview with Vogue: And she still takes measures to avoid ramping up her fame. She avoided writing a certain kind of song for the next album, for instance. “There isn’t a bombastic ‘Hello,’ ” she tells me at one point. “But I don’t want another song like that. That song catapulted me in fame to another level that I don’t want to happen again. I’m not saying I’ve got ‘Hello’s in my pocket. I was just conscious that I didn’t want my story on this album to sound like that.”

 

I love songs like: Someone Like You, Rolling in The Deep, Set Fire to The Rain, Turning Tables, Hello, Water Under The Bridge, Send My Love (To Your New Lover), When We Were Young. Those songs had very good melodies and production - they are tier 1 and tier 2 songs for me.   The three songs that I liked on this new album are not tier 1 or tier 2 songs. 

 

She sets a new sales record for this year in the UK with 261.000 copies sold of "30" in the first week, but is nowhere near the 800.000 copies that "25" sold in its first week.....

Adele: 30 becomes 2021's fastest-selling album despite sales drop

Adele’s ‘30’ Debuts at No. 1 on Billboard 200 With Biggest Week of the Year

Quote

30 starts with 839,000 equivalent album units earned in the U.S. in the week ending Nov. 25, according to MRC Data. That’s by far the largest week of the year for any album by units earned, surpassing the debut of Drake’s Certified Lover Boy, which earned 613,000 units in the week ending Sept. 9.

......

Of 30’s 839,000 equivalent album units earned in the U.S. in the week ending Nov. 25, album sales comprise 692,000, SEA units comprise 141,000 (equaling 185.39 million on-demand streams of the set’s 12 tracks) and TEA units comprise 6,000 units.

30’s 692,000 album sales’ total is easily the largest sales week of the year for any album. It nearly doubles the year’s previous biggest sales week, when Taylor Swift’s Red (Taylor’s Version) sold 369,000 in the week ending Nov. 18.

Further, 30’s sales of 692,000 immediately make the set the biggest-selling album of the entire year, surpassing the total sales of any album over the past 11 months combined. The year’s previous biggest-selling album was Swift’s 2020 release Evermore, which has sold 471,000 in 2021.

Of 30’s total album sales (692,000), physical album sales account for 487,000 of that figure (378,000 in CDs; 108,000 in vinyl LPs; and just under 2,000 in cassette tapes) and digital album sales comprise 205,000. (30 has the second-largest sales week for a vinyl album since MRC Data began tracking sales in 1991. Only Swift’s Red [Taylor’s Version] has sold more copies on vinyl in a single week since 1991, with 114,000 sold in the week ending Nov. 18, as reflected on the charts dated Nov. 27.)

 

Wow, Adele didn't reach 1 million which I thought she could do, even in this streaming era.  Adele was the only one left, when Taylor couldn't do it anymore, that had the potential to reach 1 million units in the first week.   I'm also surprised it didn't beat Taylor's 'folklore' album which got 846,000 units - I know there were different rules back then, but still, it's Adele(!!), who sold 3.38 million copies for her '25' album.