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August 9-13, 2010


Toups

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If you're going to copy/paste, please link. Thank you.

Numbers are based on Live+Same Day ratings

Ratings for the week August 9-13, 2010

Total Viewers

1. Y&R 5,035,000 (+167,000/+151,000)

2. B&B 3,304,000 (+130,000/-140,000)

3. GH 2,548,000 (-13,000/+24,000)

4. DAYS 2,494,000 (+85,000/-75,000)

5. AMC 2,458,000 (+81,000/+139,000)

6. ATWT 2,452,000 (+148,000/+153,000)

7. OLTL 2,247,000 (-118,000/-132,000)

HH

1. Y&R 3.5/11 (same/same)

2. B&B 2.3/7 (+.1/-.2)

3. DAYS 1.8/6 (same/-.1) <- ties low rating (6th straight week)

3. AMC 1.8/6 (same/same)

3. GH 1.8/5 (-.1/-.1)

6. OLTL 1.7/5 (same/-.1)

6. ATWT 1.7/5 (+.1/same)

Women 18-49 Viewers

1. Y&R 1,134,000 (+21,000/+80,000)

2. GH 777,000 (-33,000/+1,000)

3. B&B 752,000 (+60,000/-15,000)

4. DAYS 731,000 (+58,000/-9,000)

5. OLTL 635,000 (-53,000/-50,000)

6. AMC 593,000 (-22,000/-63,000)

7. ATWT 564,000 (+29,000/+4,000)

Women 18-49 Rating

1. Y&R 1.7/11 (same/+.1)

2. GH 1.2/7 (same/same)

3. DAYS 1.1/7 (+.1/same)

3. B&B 1.1/7 (+.1/-.1)

5. OLTL 1.0/6 (same/same)

6. ATWT 0.9/6 (+.1/+.1)

6. AMC 0.9/6 (same/-.1)

Girls 12-17 Viewers

1. Y&R 61,000 (-2,000/+28,000)

2. GH 55,000 (-5,000/-3,000)

3. ATWT 38,000 (-10,000/+25,000)

4. B&B 37,000 (-11,000/+13,000)

5. OLTL 32,000 (-12,000/-15,000)

6. DAYS 30,000 (-1,000/-17,000)

7. AMC 17,000 (-12,000/-4,000)

Women 18-34 Rating

1. Y&R 1.1/7 (same/same)

2. DAYS 0.8/5 (same/same)

2. B&B 0.8/5 (+.1/+.1)

2. GH 0.8/5 (same/same)

5. AMC 0.6/4 (same/-.2)

5. OLTL 0.6/4 (same/-.2) <- ties low rating (3rd straight week)

7. ATWT 0.5/3 (same/-.1)

Men 18+ Viewers

1. Y&R 1,054,000 (+93,000/-31,000)

2. B&B 635,000 (+51,000/-18,000)

3. DAYS 512,000 (+59,000/+27,000)

4. GH 509,000 (+52,000/+90,000)

5. AMC 480,000 (+19,000/+29,000)

6. ATWT 435,000 (+64,000/+67,000)

7. OLTL 384,000 (-14,000/-26,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 1.9/2,654,000

Tuesday:

Wednesday: 1.8/2,300,000

Thursday: 1.8/2,286,000

Friday: 1.9/2,592,000

ATWT

Monday: 1.7/2,498,000

Tuesday: 1.7/2,293,000

Wednesday: 1.6/2,392,000

Thursday: 1.8/2,556,000

Friday: 1.8/2,521,000

B&B

Monday: 2.3/3,212,000

Tuesday: 2.3/3,176,000

Wednesday: 2.3/3,331,000

Thursday: 2.4/3,427,000

Friday: 2.4/3,375,000

DAYS

Monday: 1.9/2,609,000

Tuesday: 1.8/2,511,000

Wednesday: 1.9/2,558,000

Thursday: 1.8/2,382,000

Friday: 1.8/2,410,000

GH

Monday: 1.9/2,728,000

Tuesday: 1.5/2,136,000 (repeat - did count...for some reason)

Wednesday: 2.0/2,783,000

Thursday: 1.8/2,492,000

Friday: 1.8/2,603,000

Tuesday 1pm/2pm: 1.3/1,859,000 (repeats - did not count)

OLTL

Monday: 1.7/2,361,000

Tuesday:

Wednesday: 1.7/2,150,000

Thursday: 1.6/2,162,000

Friday: 1.7/2,316,000

Y&R

Monday: 3.6/5,091,000

Tuesday: 3.5/5,003,000

Wednesday: 3.5/5,025,000

Thursday: 3.5/4,946,000

Friday: 3.5/5,110,000

----------------------

For the SEASON September 21, 2009 through August 15, 2010

HH

1. Y&R 3.7

2. B&B 2.4

3. DAYS 2.2

4. GH 2.1

5. AMC 2.0

6. OLTL 1.9

7. ATWT 1.8

Women 18-49 Rating

1. Y&R 1.9

2. GH 1.5

3. DAYS 1.4

4. AMC 1.1

4. B&B 1.1

4. OLTL 1.1

7. ATWT 0.9

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I think GH will get a slight bump this week but it will drop off next week. The younger audience may not care about the great Brend-uh returning since they might not even know who she is. All the flashbacks did for me was emphasize how the show has diminished in quality over the years and actually showed me how toxic the Brend-uh & Sonny relationship was back then (I was a huge fan). I'm not sure Brenda's Hospital or General Brenda will have the desired effect on the ratings.

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I think GH will get a slight bump this week but it will drop off next week. The younger audience may not care about the great Brend-uh returning since they might not even know who she is. All the flashbacks did for me was emphasize how the show has diminished in quality over the years and actually showed me how toxic the Brend-uh & Sonny relationship was back then (I was a huge fan). I'm not sure Brenda's Hospital or General Brenda will have the desired effect on the ratings.

I've just never understood the appeal of Sonny. The episode where he thought the prosecutor was Brenda and then asked her back to his place were just creepy. He's like a dirty old man. Ugh! I think GH will see a rise but then a very quick fall. And I agree about the older episodes - they are simply a reminder of how great our soaps were.

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Remember, whether good or bad, one week doesn't mean much. It's what happens months from now, when Brenda's story is in high gear....then we can get a better perspective of her impact on the ratings.

With this crazy promotion and Brenda marathons, ABC is clearly expecting an initial bump in the demos as well as a sustained increase like her last return. Last week's demos, Brenda's return, is an indication of the audience's interest and how high the demos months from now are likely to be.

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With this crazy promotion and Brenda marathons, ABC is clearly expecting an initial bump in the demos as well as a sustained increase like her last return. Last week's demos, Brenda's return, is an indication of the audience's interest and how high the demos months from now are likely to be.

Oh, I definitely think ABC expects an initial bump too, especially after all that promotion.

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Honestly, the show is so dark and unrecognizable. This is not the same show she returned to last time, and I really don't think there's much in the way of audience interest this time around. I could be wrong, and I kind of hope that for the sake of daytime in general that I am wrong, but I predict only a slight bump the first week, if that, and then back to business as usual with ratings and demos remaining flat.

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