Jump to content

March 30 - April 3, 2009


Toups

Recommended Posts

  • Replies 109
  • Created
  • Last Reply
  • Members

They get the early-prime slots (7, 7:30 in the eastern markets).

That is the time slot for soaps in many other countries...e.g., UK with its Corrie/Eastenders juggernauts.

Question: Could soaps pull Jeopary-style numbers if they had early prime?

Possible answer: Yes. Look at the primetime numbers Soapnet pulls in early-prime and prime. Those numbers (for Y&R, AMC and OLTL) are the best numbers that the cable net gets, and often amount to more than 10% of the audience that the Big Three get for comparable shows.

Translation: If a well distributed basic cable net (not Soapnet, which gets relegated to the $ digital tier for many viewers) aired first-run soaps in early prime, coupled with lots of promotion to announce it, I think the soaps could grow.

Are you listening, Lifetime?

Link to comment
Share on other sites

  • Members

I agree....CBS has just never had the success with their morning shows the way ABC and NBC have. While GMA and Today keep rolling along, CBS seems to revamp the TES show every two or three years to try to keep up. However, they always come in dead last.

Link to comment
Share on other sites

Archived

This topic is now archived and is closed to further replies.

  • Recently Browsing   0 members

    • No registered users viewing this page.



×
×
  • Create New...

Important Information

By using this site, you agree to our Terms of Use and Privacy Policy