March 30 - April 3, 2009

[Carolyn1980]

B&B is down, though, in all categories as well from last year. I know many assume B&B must be safe because it's aired in so many countries, but CBS doesn't see a dime of that money. If B&B doesn't do well in the demos, it will be as dead as GL (and likely ATWT) within the next few years, at least on CBS. The production company might try to syndicate it if CBS dumped it, but Santa Barbara was pretty popular internationally, too, and that wasn't enough to save it.

[MarkH]

Yes, and even in the "unimportant" HH numbers, it has definitely staggered. But even there, it actually fell some time ago...so the one-year figures will start to show stability before too long.

I may be pie-in-the-sky, but I actually feel B&B is nimble enough that it could pull itself up (somewhat).

I wish we could get the online viewing figures. Those have a much higher probability of being in the desirable demo, and I have to believe those numbers are growing. So, how small are those numbers? None of us will probably ever know.

[rangethatrover]

Very interesting. I think B&B is complete trash.

I would much rather see GL saved. You read an interview like the Nancy Curlee interview and you realize what a rich history GL has had, yet the deep as a plate B&B is gonna clog the airwaves? Go film it, and air it- in Italy, permanently.

[rangethatrover]

And i hope Days kicks B&B's ass this summer, and i think it will. Brad Bell should be ashamed of his product.

[Ann_SS]

Good points about B&B. I have always thought that its time slot and international popularity would save it, but you make valid points. B&B is likely in more danger of being cancel than we realize. Y&R and GH are likely to be the last 2 standing soaps when all is said and done. I say it here all the time, but I find it shocking that so many soaps will be gone. GL's cancellation is a reality check.

[rangethatrover]

And the ATWT news made it even clearer.

[Ann_SS]

The rumor is that CBS only gave ATWT a one year renewal, right?

[Carolyn1980]

It's not just a rumor, it's true. In fact, CBS has only been giving the P&G shows one-year renewals for a few years now.

[MarkH]

The rumor is that the one-year renewal is the LAST renewal.

[Ann_SS]

Okay, that makes sense. I can see CBS calling it a day with ATWT also. Now they would be dealing with the two higher rated soaps.

[Carolyn1980]

I don't believe that's set in stone. At this point, I'd say it's likely, lol....but if the new programming ($25,000 Pyramid?) tanks in a big way, I think they'd stick with ATWT a little while longer.

Now if the new programming is particularly profitable for CBS, I could see ATWT and B&B dropping like dominoes over the next few years.

[Ann_SS]

From what I read Pyramid is one of the contenders to replace GL. Pyramid may not be everyone's cup of tea, but I have to admit that I find it a fun game show. I would watch it, not an hour, but I could capture my attention for 30 minutes, until I turned to CNN

[Angela]

1.(1) Y&R: Monday: 3.8/5,431,000 (+649,000)

2.(2) B&B: Monday: 2.5/3,358,000 (+132,000)

3.(6) OLTL: Monday: 2.0/2,896,000 (+204,000)

4.(5) AMC: Monday: 2.0/2,768,000 (+31,000)

5.(4) GH: Monday: 2.0/2,745,000 (-34,000)

6.(3) DAYS: Monday: 2.1/2,635,000 (-414,000)

7.(7) ATWT: Monday: 2.0/2,552,000 (+47,000)

8.(8) GL: Monday: 1.6/2,081,000 (+49,000)

1.(1) Y&R: Tuesday: 3.6/4,895,000 (-536,000)

2.(2) B&B: Tuesday: 2.4/3,104,000 (-254,000)

3.(4) AMC: Tuesday: 2.1/3,021,000 (+253,000)

4.(3) OLTL: Tuesday: 2.0/2,915,000 (+19,000)

5.(6) DAYS: Tuesday: 2.0/2,746,000 (+111,000)

6.(5) GH: Tuesday: 1.9/2,563,000 (-182,000)

7.(7) ATWT: Tuesday: 2.0/2,549,000 (-3,000)

8.(8) GL: Tuesday: 1.6/2,061,000 (-20,000)

1.(1) Y&R: Wednesday: 3.7/5,105,000 (+210,000)

2.(2) B&B: Wednesday: 2.5/3,317,000 (+213,000)

3.(5) DAYS: Wednesday: 2.3/3,135,000 (+389,000)

4.(6) GH: Wednesday: 2.0/2,767,000 (+204,000)

5.(3) AMC: Wednesday: 2.0/2,706,000 (-315,000)

6.(7) ATWT: Wednesday: 2.0/2,672,000 (+123,000)

7.(4) OLTL: Wednesday: 2.0/2,506,000 (-409,000)

8.(8) GL: Wednesday: 1.8/2,387,000 (+326,000)

1.(1) Y&R: Thursday: 3.7/5,058,000 (-47,000)

2.(2) B&B: Thursday: 2.5/3,358,000 (+41,000)

3.(3) DAYS: Thursday: 2.3/2,959,000 (-176,000)

4.(5) AMC: Thursday: 2.0/2,646,000 (-60,000)

5.(7) OLTL: Thursday: 1.9/2,580,000 (+74,000)

6.(4) GH: Thursday: 1.9/2,553,000 (-214,000)

7.(6) ATWT: Thursday: 1.8/2,448,000 (-224,000)

8.(8) GL: Thursday: 1.7/2,344,000 (-43,000)

1.(1) Y&R: Friday: 3.8/5,183,000 (+125,000)

2.(2) B&B: Friday: 2.6/3,487,000 (+129,000)

3.(3) DAYS: Friday: 2.1/2,857,000 (-102,000)

4.(7) ATWT: Friday: 2.0/2,803,000 (+355,000)

5.(6) GH: Friday: 2.0/2,591,000 (+38,000)

6.(5) OLTL: Friday: 1.9/2,484,000 (-96,000)

7.(4) AMC: Friday: 1.9/2,407,000 (-239,000)

8.(8) GL: Friday: 1.6/2,209,000 (-135,000)

[MarkH]

What a great point! Pyramid could tank! Especially if it is bedeviled by the same lack of clearances and odd timeslots of its predecessor.

Of course, the marginal earnings needed to pay for the much cheaper Pyramid mean that the show could fare much worse and still be a relative "net gain" for CBS.

But if ATWT wants survival, it should not only clean up its creative house, reduce its costs, promote (virally) like CRAZY, but it should PRAY to all relevant deities that Pyramid sinks like a stone. Low ratings, and everyone who watches should be 60 and older. That would really help ATWT!

[JimTolkien]

It's definitely not a good sign when the head honchos of CBS are taking a hardfast look and seriously paying attention to their line-ups!!! Especially CBS.