ARTICLE: ‘The Bold and the Beautiful’ Surges, Tops ‘TODAY 3rd Hour’ & ‘The Young and the Restless’ Among Women 18-49

[Errol]

Surging week-to-week, “The Bold and the Beautiful” (2.716 million), which just got renewed for more three seasons at CBS, ranked third among unrounded Women 18-49 during the week of March 31-April 4, 2025 with its 0.33 rating pushing it ahead of the 0.32 rating for “TODAY 3rd Hour” (1.840 million) and the 0.31 rating for “The Young and the Restless” (3.081 million), Nielsen data shows.

The half-hour soap was up +0.09 (0.33 rating vs. 0.24 rating) over its performance one week earlier and up +0.08 (0.33 rating vs. 0.25 rating) compared to its performance during the same week last year in the key sales demographic, marking the show’s second best performance of the season in the demo and the first time this season it has ranked third, behind only perennial leader “The Price is Right” (3.647 million / 4.182 million).

Among Women 25-54, “The Bold and the Beautiful” was up week-to-week, gaining +0.05 (0.47 rating vs. 0.42 rating) and marking the third time this season the show has tied its season high in the demo (0.47 rating). Compared to the same week last year, the soap was up +0.06 (0.47 rating vs. 0.41 rating).

For the week, “The Bold and the Beautiful” gained the most viewers week-to-week among the daytime broadcast shows, up +131,000, and was also up compared to its performance during the same week last year, gaining +13,000 viewers.

“The Young and the Restless” Ratings

While “The Bold and the Beautiful” outrated “The Young and the Restless” among unrounded Women 18-49, the long-running soap opera still managed to see an increase in the demo, jumping +0.04 week-to-week among Women 18-49 (0.31 rating vs. 0.27 rating) and saw an even bigger +0.06 gain among Women 25-54 (0.52 rating vs. 0.46 rating), tying for the show’s second best performance of the season in the latter category (0.52 rating).

Compared to its performance during the same week last year, the soap was up +0.01 among Women 18-49 (0.31 rating vs. 0.30 rating) and up +0.03 among Women 25-54 (0.52 rating vs. 0.49 rating).

“Beyond the Gates” Ratings

“Beyond the Gates” (1.622 million) appears to have stabilized among Women 18-49 with its 0.22 rating, relatively on par with the show’s recent performances and an increase of +0.01 from one week earlier (0.22 rating vs. 0.21 rating). Meanwhile, among Women 25-54, the new soap opera was flat week-to-week, maintaining its 0.36 rating for the third consecutive week while tying for its second best performance in the demo just six weeks since its premiere.

Compared to the year ago performance of former timeslot occupant “The Talk,” “Beyond the Gates” was up +0.05 among Women 18-49 (0.22 rating vs. 0.17 rating) and up +0.10 among Women 25-54 (0.36 rating vs. 0.26 rating).

Among Total Viewers, the soap gained +67,000 viewers over last week’s performance and was up +297,000 over the year ago performance of “The Talk.”

“General Hospital”
ABC

“General Hospital” Ratings

After topping its time slot competitor last week among Women 18-49, “General Hospital” (1.811 million) and “Beyond the Gates” swapped places this week, with the former hitting a 0.21 rating, down -0.01 week-to-week, and the latter increasing +0.01 for a 0.22 rating. Among Women 25-54, the ABC soap also fell -0.01 over its week ago performance (0.32 rating vs. 0.33 rating).

Compared to the same week last year, “General Hospital” saw the largest year-over-year drop across daytime broadcast, losing -316,000 viewers (1.811 million vs. 2.127 million), and dropped -0.03 among Women 18-49 (0.21 rating vs. 0.24 rating).

Even more concerning was the show’s year-over-year drop among Women 25-54, down -0.08 (0.32 rating vs. 0.40 rating), with only the first half-hour of “Let’s Make a Deal” (1.985 million) seeing a larger drop of -0.09 compared to its year ago performance (0.31 rating vs. 0.40 rating)

“TODAY 3rd Hour” & “The View” Ratings

“TODAY 3rd Hour” was up week-to-week, jumping +0.05 among Women 18-49 (0.32 rating vs. 0.27 rating) and +0.06 among Women 25-54 (0.45 rating vs. 0.39 rating). Compared to the same week last year, the third hour of “TODAY” was also up among Women 18-49 (0.32 rating vs. 0.31 rating) but saw a minor dip among Women 25-54 (0.45 rating vs. 0.47 rating).

Elsewhere, “The View” (2.512 million) saw week-to-week and year-over-year growth among Women 18-49 and Women 25-54, with the latter category seeing the most significant gain compared to the show’s week ago performance, up +0.05 (0.35 rating vs. 0.30 rating). Among Total Viewers, the talk show gained the most viewers across daytime broadcast compared to the same week last year, up +135,000.

“TODAY with Jenna & Friends”
NBC News

“TODAY with Jenna & Friends” Ratings

Lastly, “TODAY with Jenna & Friends” (1.189 million) hit a series low among Total Viewers, down -74,000 week-to-week and an astonishing -298,000 compared to the same week last year.

Three months since the departure of former co-host Hoda Kotb, it looks like NBC needs to settle on a permanent replacement and quickly, considering the fourth hour of “TODAY” is just +49,000 viewers ahead of “NBC News Daily” (1.140 million), which gained +42,000 viewers over its week ago performance.

That said, “TODAY with Jenna & Friends” remains a solid performer in the demos when compared to other daytime broadcast shows, even tying “General Hospital” among Women 25-54 (each with a 0.32 rating), despite year-over-year erosion.

Wrap-Up

What follows is a breakdown of how the daytime broadcast shows performed during the week of March 31-April 4, 2025 among Women 18-49 rating, Women 25-54 rating, Households and Total Viewers, including a week-to-week and year-over-year performance comparison.

Note*: The year ago performance for “Beyond the Gates” is compared to “The Talk.” Ditto for “Today with Jenna & Friends,” which is compared with “TODAY with Hoda & Jenna.”

A closer look at how the daytime soaps performed, specifically their daily performance breakdown in the demos, will be posted shortly.

Week of March 31-April 4, 2025 Rankers

Women 18-49 Rating

Rank / Show / Network	This Week	Last Week	2024
1. The Price Is Right 2 (CBS)	0.41	0.38	0.43
2. The Price Is Right 1 (CBS)	0.35	0.36	0.40
3. The Bold and the Beautiful (CBS)	0.33	0.24	0.25
4. TODAY 3rd Hour (NBC)	0.32	0.27	0.31
5. The Young and the Restless (CBS)	0.31	0.27	0.30
6. Let’s Make a Deal 2 (CBS)	0.23	0.25	0.30
— The View (ABC)	0.23	0.22	0.21
8. Beyond the Gates (CBS)	0.22	0.21	0.17*
9. General Hospital (ABC)	0.21	0.22	0.24
— Let’s Make a Deal 1 (CBS)	0.21	0.21	0.29
11. TODAY with Jenna & Friends (NBC)	0.20	0.22	0.25*
12. GMA3: What You Need to Know (ABC)	0.15	0.15	0.18
13. NBC News Daily (NBC)	0.14	0.18	0.16

Source: Nielsen (Live+Same Day) – March 31 – April 4, 2025

Women 25-54 Rating

Rank / Show / Network	This Week	Last Week	2024
1. The Price Is Right 2 (CBS)	0.59	0.55	0.63
2. The Price Is Right 1 (CBS)	0.53	0.50	0.58
3. The Young and the Restless (CBS)	0.52	0.46	0.49
4. The Bold and the Beautiful (CBS)	0.47	0.42	0.41
5. TODAY 3rd Hour (NBC)	0.45	0.39	0.47
6. Beyond the Gates (CBS)	0.36	0.36	0.26*
7. Let’s Make a Deal 2 (CBS)	0.35	0.35	0.42
— The View (ABC)	0.35	0.30	0.34
9. TODAY with Jenna & Friends (NBC)	0.32	0.33	0.38*
— General Hospital (ABC)	0.32	0.33	0.40
11. Let’s Make a Deal 1 (CBS)	0.31	0.31	0.40
12. NBC News Daily (NBC)	0.24	0.26	0.24
13. GMA3: What You Need to Know (ABC)	0.22	0.21	0.27

Source: Nielsen (Live+Same Day) – March 31 – April 4, 2025

Households

Rank / Show / Network	This Week	Last Week	2024
1. The Price Is Right 2 (CBS)	2.5	2.5	2.7
2. The Price Is Right 1 (CBS)	2.2	2.2	2.4
3. The Young and the Restless (CBS)	2.0	2.0	2.1
4. The Bold and the Beautiful (CBS)	1.8	1.7	1.8
5. The View (ABC)	1.7	1.6	1.6
6. Let’s Make a Deal 2 (CBS)	1.4	1.4	1.6
7. Let’s Make a Deal 1 (CBS)	1.2	1.2	1.4
— General Hospital (ABC)	1.2	1.2	1.4
— TODAY 3rd Hour (NBC)	1.2	1.1	1.3
10. Beyond the Gates (CBS)	1.1	1.1	0.9*
11. GMA3: What You Need to Know (ABC)	0.9	0.9	1.0
12. TODAY with Jenna & Friends (NBC)	0.8	0.8	1.0*
— NBC News Daily (NBC)	0.8	0.7	0.8

Source: Nielsen (Live+Same Day) – March 31 – April 4, 2025

Total Viewers (In Millions)

Rank / Show / Network	This Week	Last Week	2024
1. The Price Is Right 2 (CBS)	4,182	4,205	4,345
2. The Price Is Right 1 (CBS)	3,647	3,591	3,842
3. The Young and the Restless (CBS)	3,081	3,044	3,143
4. The Bold and the Beautiful (CBS)	2,716	2,585	2,703
5. The View (ABC)	2,512	2,399	2,377
6. Let’s Make a Deal 2 (CBS)	2,331	2,297	2,516
7. Let’s Make a Deal 1 (CBS)	1,985	1,981	2,196
8. TODAY 3rd Hour (NBC)	1,840	1,749	1,937
9. General Hospital (ABC)	1,811	1,865	2,127
10. Beyond the Gates (CBS)	1,622	1,555	1,325*
11. GMA3: What You Need to Know (ABC)	1,334	1,337	1,509
12. TODAY with Jenna & Friends (NBC)	1,189	1,263	1,487*
13. NBC News Daily (NBC)	1,140	1,098	1,221

Source: Nielsen (Live+Same Day) – March 31 – April 4, 2025

The numbers above are calculated using Live+Same Day viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m., and are courtesy of Nielsen.

Beginning August 31, 2020, national ratings include Out of Home (OOH) viewing. Previously, ratings did not include OOH viewing. Averages are based on regular telecasts.

LEGEND

P = Premiere	R = Repeat	S = Special
NR = Not Rated / Not Ranked	N/A = Not Available	* denotes further information

Summary (Preemptions/Schedule Changes)*

• “Beyond the Gates” was broken out and preempted on Wednesday, April 2 due to a CBS News Special Report. On Thursday, April 3, the soap was only broken out due to a CBS News Special Report. On Friday, April 4, the show aired for just 50 minutes due to breaking CBS News coverage. The show’s weekly average is based on four days (Monday, Tuesday, Thursday and Friday).
• “NBC News Daily” was broken out and preempted on Wednesday, April 2 due to an NBC News Special Report. The show’s weekly average is based on four days (Monday, Tuesday, Thursday and Friday).

Note: The post ‘The Bold and the Beautiful’ Surges, Tops ‘TODAY 3rd Hour’ & ‘The Young and the Restless’ Among Women 18-49 appeared first on the Soap Opera Network website.

Read More

[Soapsuds]

 I'm dumbfounded by Bold increases in demos and viewers/households. I don't get it.

Glad to see BTG up in households and steady in demos though last week wasn't very good.

[TEdgeofNight]

Go Brad Bell! For such a terrible writer, he gets ratings and a 3 year renewal! 

[edgeofnik]

The show was heavy on Luna, Sheila, Deacon, Lame - with an assist from Will/Electra and the ratings surged. Interesting. I'll admit I actually streamed last week. Not great, but, at least, things were happening.

[DRW50]

I do wonder if having another soap on is helping B&B's numbers.

[te.]

BTG seems to have settled around 1.5-1.6m viewers, which is good enough for it. It'd be nice to see further gains, but as I've said previously - linear tv is dying in general, so it keeping those numbers will be more vital. 

[AMCOLTLLover]

B&ab could do better with a new head and some new ideas but it’s doing fine for Daytime and I do think that those steady ratings and the international airings/Deals habe made a 3 year renewal an Easy Choice. 

[Contessa Donatella]

The last I heard their international numbers have slipped considerably. Can anyone confirm?

[dragonflies]

I've read that somewhere too. They don't do as well internationally as they once did

[DemetriKane]

It is, people like myself that turn on the TV 5-10 mins before BTG airs.

[Faulkner]

For people who watch live, what’s the transition between B&B and BTG like? Do they roll the abbreviated credits for B&B after an ad break and segue into BTG (as they once did for The Talk), or are they segueing from the final B&B scene/cliffhanger, followed by shortened credits (no ad break) right into BTG? 

[janea4old]

On New York's channel I'm seeing the BTG promo airing in one part of the screen while the B&B credits roll at the same time.  Then commercial break.  Then BTG starts.

[dragonflies]

It's crazy though that BTG can't sustain the #'s BOLD gets. They lose over a million viewers from BOLD to BTG

[DemetriKane]

That's true, it is odd.