Ratings From the 90's

[kalbir]

B&B January 8 Eric and Brooke get married. The wedding episode was rebroadcast as a holiday classic in the 2000s. The honeymoon episode was rebroadcast in 2020.

Also on B&B Stephanie has a stroke while preparing for a trip and she ends up on the Los Angeles streets.

Guiding Light HW change from Pamela Long to Nancy Curlee. Three cast departures: Kassie DePaiva, Robert Newman, Michael O'Leary.

[BoldRestless]

Also for those who keep track, @TEdgeofNight confirmed that the Guiding Light 1/22/91 breakout episode was a rebroadcast of the 1/21 episode (the full episode having been aired between both days).

[JAS0N47]

Thanks for the daily ratings checks and the reminder. I will add that GL preemption in the 1990's list. Isn't it the following day though?  Monday 1/21 aired the first 28 minutes (so I guess that episode counted as airing). It's Tuesday 1/22 that aired a portion of the episode from 3-330 and the Wed. 1/23 aired a portion from 339-4.  So, I believe the 1/22 episode aired over two days (1/22 and 1/23), making 1/22 the "preempted" day.

Edited November 28, 2023 by JAS0N47

[BoldRestless]

You're welcome!

I am counting 1/22 as the preempted day but @TEdgeofNight's helpful information only mentioned 1/22 being a repeat of 1/21, so I'm assuming 1/23 was a new airing that just got partially preempted.

 

[JAS0N47]

FROM THE VAULT: WEEKLY DAYTIME NIELSEN RATINGS: WEEKS OF 2/4/91-2/8/91 & 2/11/91-2/15/91:

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FROM THE VAULT: WEEKLY DAYTIME NIELSEN RATINGS: WEEKS OF 2/18/91-2/22/91 & 2/25/91-3/1/91:

Edited November 28, 2023 by JAS0N47

[Gray Bunny]

I know we soap fans scoff when industry insiders blame viewer erosion on cable, internet, etc. but I do wonder what the percentages of households buying cable was like between 1988 to 1990. 

[Franko]

Monty 2.0 is now very much a thing, and the audience ain't feelin' it.

[MichaelGL]

Also the debut of "Hold Onto Love" as GL's new theme and opening sequence. Plenty of changes were taking place on GL at the time, ushering in the new era of the 90s and leaving 80s era GL behind. 

[BoldRestless]

2/4/91-2/8/91:
B&B you have 5.5, SOW has 5.8

[Soapsuds]

ATWT:

The walls are closing in on Tonio.

Coming:

Tonio tries to escape capture and shoots Bob.

The residents of Oakdale gather at the hospital as Bob fights for his life. The show ties for #3 with AMC during this time.

[Gray Bunny]

Currently, they are! They're back up in the 7's!  GH must really crash and burn in '91, similar to DAYS in '89. 

[Franko]

True. It'll get worse. I should have meant that it wasn't narrowing the gap with Y&R.

[beebs]

They definitely do, you'll see how bad it get by summertime, when they start to fall to the middle of the pack. I think the combination of Monty's failure, Rauch's OLTL tanking causing issues as their lead-in, and a resurgent GL under Curlee really combine to torpedo GH's fortunes.

Edited November 28, 2023 by beebs

[kalbir]

Y&R February 5 Sheila has a miscarriage.

Y&R February 14 we saw during the classics. Kristoff St. John (RIP) debut.

Guiding Light Phillip and Beth get married. Grant Aleksander and Beth Chamberlin departure.

[beebs]

JEEZ Curlee really did clean house FAST upon her arrival!