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August 8-12, 2016: Another New Low For Y&R in W18-49 Viewers


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Ratings for the week August 8-12, 2016

 

 

NOTE: Days Of Our Lives did not air due to the Rio Olympics.

 

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,441,000 (-150,000/-382,000)
2. B&B 3,721,000 (+92,000/-94,000)
3. GH 2,526,000 (-63,000/-29,000)

Households
1. Y&R 3.22/10 (-.09/-.2)
2. B&B 2.69/8 (+.08/-.02)
3. GH 1.93/6 (-.03/+.05)

Women 18-49 Viewers
1. Y&R 546,000 (-26,000/-168,000) <—— new low (2nd straight week) *
2. B&B 507,000 (-29,000/-74,000)
3. GH 404,000 (-17,000/+15,000)

* Previous low: 572,000 (August 1-5, 2016)

Women 18-49 Rating
1. Y&R 0.86/6 (-.04/-.26) <—— ties low (2nd straight week) *
2. B&B 0.79/6 (-.05/-.12) <—— ties low (6th straight week) **
3. GH 0.63/4 (-.03/+.02) <—— ties low ***

* Rounded to 0.9
** Rounded to 0.8
*** Rounded to 0.6

Women 18-34 Viewers
1. Y&R 134,000 (-8,000/-77,000)
2. B&B 130,000 (-24,000/-44,000)
3. GH 109,000 (-1,000/-19,000)

Women 18-34 Rating
1. Y&R 0.4 (-.02/-.22)
2. B&B 0.38 (-.07/-.13)
3. GH 0.32 (same/-.06) <—— ties low * (3rd straight week) *

* Rounded to 0.3

Women 25-54 Viewers
1. Y&R 837,000 (-13,000/-181,000)
2. B&B 764,000 (+15,000/-76,000)
3. GH 583,000 (-4,000/+41,000)

Women 25-54 Rating
1. Y&R 1.39 (-.02/-.29)
2. B&B 1.27 (+.03/-.11)
3. GH 0.97 (same/+.08)

Day-To-Day Ratings – HH/Total Viewers

B&B
Monday: 2.72/3,671,000
Tuesday: 2.55/3,583,000
Wednesday: 2.73/3,769,000
Thursday: 2.74/3,818,000
Friday: 2.72/3,765,000

GH
Monday: 1.90/2,494,000
Tuesday: 2.01/2,595,000
Wednesday: 1.95/2,557,000
Thursday: 1.98/2,613,000
Friday: 1.79/2,371,000

Y&R
Monday: 3.24/4,487,000
Tuesday: 3.20/4,397,000
Wednesday: 3.17/4,328,000
Thursday: 3.22/4,486,000
Friday: 3.28/4,507,000

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Yaaaas. Chuckie's dug his own hole and now he's getting buried in it. There's no way they can justify keeping him if this keeps going. 

sony and cbs allowed Pratt and JFP to write this show into the ground! They deserve every dime they lose in advertising dollars. 

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I wonder how many people were watching the daytime coverage of the Olympics whether online or on television. This would be a reason for the lower ratings as some of the events like gymnastics were streamed live in the afternoon.

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