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Ratings from the 80's


Paul Raven

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From July 1980 to November 1980, Another World went from a 7.8 to a 5.6 rating.  In the December 1980 ratings, Texas bumped AW out of the top 10.  Days and AW had a total ratings collapse.  Also, I never knew that TEXAS ever beat AW in the ratings.

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ABC was coming on strong and AW & DAYS were both, quite frankly, in terrible creative shape -- I'm not surprised they experienced such a ratings drop. But I am surprised about Texas beating AW, especially given that Texas was up against GH and GL.

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Looking at these ratings, the 1 hour expansion and time slot change in February 1980 might have caused Y&R to drop a bit. All My Children must have been killing it back then. I'm guessing Y&R ratings picked up again with the June 1981 time slot change.

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 It was the year writer Nina Laemmle came aboard the show, full of bravado and contempt for the show's past storylines and writing, and ended up massacring Salem. Believe me, it was painful to sit through her material. No wonder so many viewers fled.

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The 1980-81 line-up was disastrous CBS Daytime. Contrary to popular belief, the June 1981-March 82 line-up actually fared very well for CBS Daytime. 

 

I had good laugh seeing EON beating Days even in the wake on an increasing amount of ABC affiliates dropping the program. The 1980 massacre at Days really did a number. 

 

This is interesting, I can understand the 1994 drop in ratings as the show greatly sputtered out with BTS changes and the even further drop in ratings 1996 under McTavish but what caused the 89-90 drop? 

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During this time was the Soni/Solita multiple personality storyline with Will Jeffries.  They were looking to cash in on the Lewis fortune, and Jeffries kidnapped Marah, and later married Mindy Lewis before falling off a cliff to his death.  The story was convoluted, and both Soni/Solita and Will Jeffries were suddenly gone from the show after eating up a large amount of screen time.  Rick Bauer became engaged to Fletcher's sister, Dr. Meredith Reade. Meredith had a fling with Phillip and became pregnant with his baby.  Rick was suspicious that the baby was not his, and Meredith had a miscarriage and left town.  This caused a rift in Rick and Phillip's relationship.  Also, Reva and Billy's son Dylan arrived in Springfield, got Harley pregnant.  Reva was also pregnant and after her delivery suffered from post-partum depression and drove her car off a bridge in the Florida Keys when Kim Zimmer left the show..

 

The combination of characters eating up storytime then leaving the show, the repetition of the pregnancy plot device, and Kim Zimmer leaving is what probably contributed to the ratings drop in 1989-90.

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