I think that you can cut some production values - ATWT did in later years and I thought the show still looked fine. But I agree that wise cast cuts also make sense. The real question is whether you want to cut a few high priced vets or cut a lot of cheaper nobodies. Y&R seems to have chosen the former, leading to a ratings drop.

Ratings Report for the Week of August 15-19, 2011

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OLTL went down a bit in viewers but the best point is it increased in demos which IMO is the best point. Still keeping consistent IMO. the demo increases are fantastic. Again another week beating GH in viewership is fantastic. OLTL continues to hold steady which is great and interesting as highest show was Friday's show which was the emotional fallout of everything.

At least OLTL went up in the key demo and Friday was the most watched day! Glad GH went up but Toups won't be doing the comparisons since GH beat OLTL on Monday & Thursday.

Big ouch at those year to year loses for Y&R.

Edited August 27, 201114 yr by OLTL_fan

GH #4 WTF

Can't wait for GH to overtake OLTL as ABC's top soap as it should be and always will

Honestly Y&R IMO has lost focus since Paul Rauch stepped down as executive producer. Show seems to be produced by an amateur ala Maria Arena Bell. She isn't very experienced when it comes to producing and it shows.

OLTL went down a bit in viewers but the best point is it increased in demos which IMO is the best point. Still keeping consistent IMO. the demo increases are fantastic. Again another week beating GH in viewership is fantastic. OLTL continues to hold steady which is great and interesting as highest show was Friday's show which was the emotional fallout of everything.

More of a mixed bag for OLTL this week. For the second week in a row OLTL lost viewers (84,000) and the big reveal dailies did not draw 3+ million viewers like the lead up did.

However, on the positive side, for the 18th straight week OLTL was ABC's #1 viewed soap :-) That makes the 21st time OLTL been ABC's #1 soap started the show started an upswing trend last October.

Despite all the view gains, OLTL has only managed to beat GH in demos once.

FYI,

Pre RH:

April 2011 averaged 2,598,048 viewers with 670,500 in 18-49 demos.

Post RH:

May averaged 2,561,667 with 647,000 demos.

Jun 2011 2,552,636 with 644,400 demos.

Jul 2011 2,679,450 with 640,250 demos

Thru 8/19, OLTL averaging 2,868,333 with 747,666 in 18-49 demos

Yeah, but you're wrong again. It did go up and it hasn't been at a 1.2 for over a year and a half. OLTL will probably not stop until it leaves ABC. I'm not saying it won't go down it probably will.

Nope...I was right...OLTL dropped in HHs and Total Viewers.

Glad to see Days go up. AMC total viewer numbers are going back into the yikes category.

LOL I knew some one would call him out

I know right lol.

Why has this child not been banned yet?

I know right. It's ridiculous. If you can't wait patiently then you shouldn't be here. It's so rude.

I know right lol.

lol yet you were wrong..lol

Thank you Toups.

Nope...I was right...OLTL dropped in HHs and Total Viewers.

Yeah, but that doesn't count. So I was right.

lol yet you were wrong..lol

Nope I wasn't lol. Viewers and HH don't matter.

Edited August 27, 201114 yr by AS THE WORLD TURNS