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Numbers are based on Live+Same Day ratings

Ratings for the week February 28 - March 4, 2011

Total Viewers

1. Y&R 4,464,000 (-162,000/-552,000) * <---- new low

2. B&B 2,830,000 (-97,000/-379,000)

3. GH 2,788,000 (-137,000/+206,000)

4. DAYS 2,646,000 (-110,000/-327,000)

5. OLTL 2,391,000 (-142,000/-72,000)

6. AMC 2,249,000 (-256,000/-479,000)

* Previous low: 4,603,000 (July 13-17, 2009)

Households

1. Y&R 3.3/11 (same/-.3)

2. B&B 2.1/7 (same/-.3)

2. GH 2.1/7 (-.1/+.2)

4. DAYS 1.9/6 (-.1/-.3)

5. AMC 1.8/6 (-.1/-.2)

5. OLTL 1.8/6 (-.1/same)

Women 18-49 Viewers

1. Y&R 912,000 (+38,000/-247,000)

2. GH 811,000 (-63,000/-48,000)

3. DAYS 694,000 (-45,000/-172,000)

4. B&B 572,000 (+53,000/-128,000)

5. OLTL 543,000 (-127,000/-195,000) * <---- new low

6. AMC 469,000 (-107,000/-262,000) * <---- new low

* OLTL previous low: 570,000 (February 14-18, 2011)

* AMC previous low: 497,000 (February 14-18, 2011)

Women 18-49 Rating

1. Y&R 1.4/10 (+.1/-.4)

2. GH 1.2/8 (-.1/-.1)

3. DAYS 1.1/7 (same/-.2)

4. B&B 0.9/6 (+.1/-.2)

5. OLTL 0.8/6 (-.2/-.3) <---- new low

6. AMC 0.7/5 (-.2/-.4) <---- new low

Girls 12-17 Viewers

1. DAYS 37,000 (+15,000/+18,000)

2. Y&R 30,000 (-19,000/+12,000)

3. B&B 23,000 (-14,000/+10,000)

4. GH 19,000 (-10,000/-16,000)

4. OLTL 19,000 (-3,000/-12,000)

6. AMC 9,000 (-5,000/-21,000)

Women 18-34 Rating

1. Y&R 0.8/6 (+.2/-.2)

1. GH 0.8/5 (same/-.1)

3. DAYS 0.6/4 (same/-.4)

4. B&B 0.5/4 (+.1/-.2)

4. OLTL 0.5/4 (-.1/-.2)

6. AMC 0.4/3 (same/-.4) <---- ties low (3rd straight week)

Men 18+ Viewers

1. Y&R 1,029,000 (+15,000/-69,000)

2. DAYS 639,000 (-6,000/+52,000)

3. B&B 581,000 (-32,000/-127,000)

4. GH 504,000 (+8,000/+36,000)

5. OLTL 429,000 (+2,000/+15,000)

6. AMC 426,000 (-48,000/-80,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 1.9/2,419,000

Tuesday: 1.7/2,197,000

Wednesday: 1.8/2,382,000

Thursday: 1.6/1,982,000

Friday: 1.8/2,266,000

B&B

Monday: 2.2/2,971,000

Tuesday: 2.0/2,773,000

Wednesday: 2.0/2,717,000

Thursday: 2.1/2,712,000

Friday: 2.2/2,974,000

DAYS

Monday: 2.0/2,699,000

Tuesday: 1.9/2,731,000

Wednesday: 1.8/2,505,000

Thursday: 1.8/2,655,000

Friday: 1.9/2,641,000

GH

Monday: 2.2/2,996,000

Tuesday: 2.0/2,722,000

Wednesday: 2.2/2.972,000

Thursday: 2.0/2,533,000

Friday: 2.0/2,716,000

OLTL

Monday: 1.9/2,627,000

Tuesday: 1.7/2,261,000

Wednesday: 1.9/2,629,000

Thursday: 1.7/2,118,000

Friday: 1.8/2,320,000

Y&R

Monday: 3.3/4,508,000

Tuesday: 3.2/4,380,000

Wednesday: 3.3/4,638,000

Thursday: 3.4/4,545,000

Friday: 3.2/4,250,000

----------------------

For the SEASON September 20, 2010 through March 6, 2011

HH

1. Y&R 3.7

2. B&B 2.3

3. GH 2.1

4. DAYS 2.0

5. OLTL 1.9

5. AMC 1.9

Women 18-49 Rating

1. Y&R 1.7

2. GH 1.4

3. DAYS 1.2

4. B&B 1.0

4. OLTL 1.0

6. AMC 0.9

When someone from the network posts here and tells us what all of this really means, then I'll finally put some stock in it. But at the end of the day, we don't anything but the numbers and what the numbers have been, and have meant for other shows with similar numbers. That doesn't mean we KNOW what the networks thinks or is planning.

I said the exact same thing post ago!

With AMC gone all the folks who only watch OLTL because it comes on after AMC will be gone.

Yeah. OLTL will get dropped from the DVRs that only record it because it's between the AMC and GH. I don't know how significant that number is. Only time will tell. That's what I mean that canceling one is canceling both. There's nothing about canceling one that benefits the other.

But getting away from Soap Death Watch 2011 for a moment, how is March Madness going to affect the ratings? I shut out ALL things sports- related but there's already pre-emptions in some markets right?

Edited March 11, 201114 yr by marceline

Yeah. OLTL will get dropped from the DVRs that only record it because it's between the AMC and GH.

Come on now, Marceline. I know you of all people know DVR's don't work like that!. AMC nor GH don't see the light of day on my DVR. There is no need for me to record a show I don't watch. I think most rational thinking people are like that.

I say these things with no malice.

Edited March 11, 201114 yr by MontyB

I said the exact same thing post ago!

Great minds! We're all just putting our own spin and take on this stuff. ABC Daytime has done sh&t that has surprised me, in good and HORRIBLE ways, a lot over the years...so I don't even venture to guess what they actually make of these numbers. For all we know, as long as people are watching, they'll milk both shows until they can't possibly generate any money. Honestly wouldn't surprise me.

We'll just have to wait and see how it all finally shakes out, if it even does anytime soon.

Edited March 11, 201114 yr by Kylie

When someone from the network posts here and tells us what all of this really means, then I'll finally put some stock in it. But at the end of the day, we don't anything but the numbers and what the numbers have been, and have meant for other shows with similar numbers. That doesn't mean we KNOW what the networks thinks or is planning.

AMEN!!!! Sure, it's fun to speculate, but we are deluding ourselves into thinking we know the criteria the networks apply in making cancellation decisions.

Great minds! We're all just putting our own spin and take on this stuff. ABC Daytime has done sh&t that has surprised me, in good and HORRIBLE ways, a lot over the years...so I don't even venture to guess what they actually make of these numbers. For all we know, as long as people are watching, they'll milk both shows until they can't possibly generate any money. Honestly wouldn't surprise me.

We'll just have to wait and see how it all finally shakes out, if it even does anytime soon.

Personally, I hope they keep them on. The thought of another useless talk show is completely revolting and nauseating.

Toups, a question about something you brought up.

Would ABC/CBS/NBC be allowed to call the airings today specials (so not to count it) after the fact ?

It's going to be more tragic than these numbers if they're not allowed to toss Friday.

Only time will tell. That's what I mean that canceling one is canceling both. There's nothing about canceling one that benefits the other.

Cancelling one means the other is definitely going to get cancelled and in the next year. It will be ABC announcing they've decided to close shop on the genre.

Despite these horrific numbers, I still don't think either AMC or OLTL is going to be cancelled for September 2011 or December 2011. IMO, they'll give them one more go around to cut budgets even more, they may play around with timeslots (Guiding Light, Port Charles), etc.

I probably would watch Y&R & OLTL is certain things happen to the show but since they don't care about a woman or black woman viewership the hell with them.

For now, I think the next step (for 2011-2012) should be to reduce AMC/OLTL to a half hour each to open up an hour for new programming. Then cancel them together. That will leave 1 soap on each network.

Did something happen on that Thursday? Outside of what was on each ABC program (weather, pre-emptions)?

ETA:

I apologize for totally forgetting that B&B exists. With its international success I don't know if they'd cancel B&B anytime soon.

I thought CBS didn't make any money off international sales.

I don't think they will reduce to a half-hour, then cancel, because it would take up a lot of time and money only for shows they are planning to get rid of anyway. It also means that even more pressure will be put on their new talk/cooking shows, which sound wretched (View for Men! Tori Spelling wasting away with special friend!). They will probably just get rid of one, then the other, in six months or a year.

If I were ABC I would consider just showing repeats of primetime shows in the daytime slots instead of talk shows that people aren't going to watch anyway.

0.7 for AMC...ouch!!

AMC is a goner.

It is hard knock life for these soaps. The 18 to 49 women demos for all the soaps are pretty bad. However, I agree that AMC goes first, I always thought it would be OLTL. After OLTL, Y&R, Days, and GH aren't that far behind., only three years at most.

Edited March 12, 201114 yr by Ann_SS

The thing is, with all due respect, you didn't really watch OLTL when ATWT was on the air, right? Because the only reason I'd argue that point, is this kinda thing has happened on OLTL repeatedly since RC came on (who was, don't get me wrong a huge improvement on Higley). We always get about a month (if that) of great stuff and then it all goes haywire in PRECISELY the same way it is now... Trust me, I'd love to blame JP, whose writing I despise...

That actually helps to answer a question for me. I see certain similarities between the two shows and wonder of Jean or Goutman 'stole' stuff. I get that all soaps are somewhat alike; however, this is something more. Still remember when ATWT had a unique vibe but it wouldn't shock me if theft took place. Roxies reminds me so much of Rose's Roller Palic. and the Bueno Dias is Al's Diner. There are so many other issues like rushed story and the hero/villian anti-hero vibe

OLTL has had a diner for about 25 years or more.

OLTL has had a diner for about 25 years or more.

Yes, as I said to Eric, it seems that AWTWT borrowed certain elements from OLTL. All sopas are similiar but Goutman as well as Jean really changed the show in some radical ways.

I am new to OLTL so wasn't sure wo did what first. To me, ATWT was much more like, had the same feel, as OLTL more than any other soap. I can't draw the same contrasts between ATWT and GH, Days, or AMC.

Y&R is damaged. This drop has lasted since Cane's death for three weeks. I am so over Colin! So over heffa Sophia treating men like Big Macs! Never want to see Hogan again! Same goes for !@#$%^&*] boy Chance.

OLTL has had a diner for about 25 years or more.

I've been watching since 1973 and as far as I can remember they've had one. Wanda's has to be at least 35 or so.