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November 8-12, 2010


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Numbers are based on Live+Same Day ratings

Ratings for the week November 8-12, 2010

Total Viewers

1. Y&R 4,993,000 (+203,000/+78,000)

2. B&B 3,049,000 (+6,000/-227,000)

3. GH 2,528,000 (+121,000/-290,000)

4. DAYS 2,498,000 (+72,000/-557,000)

5. OLTL 2,396,000 (+28,000/-296,000)

6. AMC 2,261,000 (-60,000/-492,000)

HH

1. Y&R 3.5/12 (+.1/-.1)

2. B&B 2.2/7 (same/-.2)

3. DAYS 1.9/6 (+.1/-.3)

4. GH 1.8/6 (+.1/-.3)

4. OLTL 1.8/6 (+.1/-.2)

6. AMC 1.7/6 (-.1/-.3) <- ties low rating (Last time: October 25-29, 2010)

Women 18-49 Viewers

1. Y&R 1,097,000 (+94,000/-42,000)

2. GH 848,000 (+66,000/-128,000)

3. DAYS 721,000 (+61,000/-191,000)

4. OLTL 679,000 (+56,000/-127,000)

5. B&B 647,000 (+29,000/-70,000)

6. AMC 537,000 (-14,000/-215,000)

Women 18-49 Rating

1. Y&R 1.7/11 (+.2/same)

2. GH 1.3/8 (+.1/-.2)

3. DAYS 1.1/7 (+.1/-.3)

4. OLTL 1.0/7 (+.1/-.2)

4. B&B 1.0/6 (+.1/-.1)

6. AMC 0.8/5 (same/-.3) <- ties low rating (4th straight week)

Girls 12-17 Viewers

1. Y&R 49,000 (+1,000/+22,000)

2. B&B 35,000 (-3,000/+14,000)

3. GH 25,000 (-7,000/-32,000)

4. DAYS 18,000 (-14,000/-15,000)

4. OLTL 18,000 (-2,000/-21,000)

6. AMC 12,000 (-3,000/-6,000)

Women 18-34 Rating

1. Y&R 0.9/6 (+.1/-.2)

2. GH 0.8/5 (same/-.4)

3. DAYS 0.7/5 (same/-.4)

3. OLTL 0.7/4 (+.1/-.2)

5. B&B 0.5/4 (same/-.2)

5. AMC 0.5/3 (same/-.4) <- ties low rating (4th straight week)

Men 18+ Viewers

1. Y&R 1,182,000 (+18,000/-8,000)

2. B&B 662,000 (+7,000/-50,000)

3. DAYS 541,000 (-1,000/-67,000)

4. GH 450,000 (+4,000/-41,000)

5. OLTL 409,000 (-41,000/-81,000)

6. AMC 392,000 (-63,000/-157,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 1.8/2,301,000

Tuesday: 1.7/2,177,000

Wednesday: 1.7/2,231,000

Thursday: 1.8/2,353,000

Friday: 1.7/2,242,000

B&B

Monday: 2.4/3,161,000

Tuesday: 2.2/3,111,000

Wednesday: 2.1/3,117,000

Thursday: 2.0/2,775,000

Friday: 2.2/3,081,000

DAYS

Monday: 2.0/2,784,000

Tuesday: 1.9/2,527,000

Wednesday: 1.8/2,364,000

Thursday: 1.8/2,429,000

Friday: 1.8/2,387,000

GH

Monday: 1.8/2,511,000

Tuesday: 1.8/2,445,000

Wednesday: 1.9/2,549,000

Thursday: 1.9/2,565,000

Friday: 1.9/2,570,000

OLTL

Monday: 1.8/2,400,000

Tuesday: 1.7/2,202,000

Wednesday: 1.8/2,500,000

Thursday: 1.8/2,451,000

Friday: 1.8/2,425,000

Y&R

Monday: 3.8/5,377,000

Tuesday: 3.6/5,081,000

Wednesday: 3.5/4,987,000

Thursday: 3.3/4,623,000

Friday: 3.4/4,897,000

----------------------

For the SEASON September 20, 2010 through November 14, 2010

HH

1. Y&R 3.6

2. B&B 2.3

3. GH 1.9

3. DAYS 1.9

5. AMC 1.8

5. OLTL 1.8

Women 18-49 Rating

1. Y&R 1.7

2. GH 1.4

3. DAYS 1.2

4. OLTL 1.1

5. B&B 1.0

6. AMC 0.9

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There seems to be no rhyme or reason to these ratings, but somehow, I make predications nonetheless.

1.YR 3.4/1.5

2.BB 2.2/1.0

3.GH 1.8/1.1

3.DAYS 1.8/1.0

3.OLTL 1.8/1.0

6.AMC 1.7/0.8

OLTL did everything right this last week, with the events leading up to Todd & Tea's party and the revelation of Echo as Rex's mother. If that didn't boost their ratings, I'm not sure anything will.

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http://tvbythenumbers.zap2it.com/2010/11/18/led-by-general-hospital-abc-is-daytimes-no-1-network-among-women-18-49/72725?utm_campaign=WP>Twitter&utm_medium=twitter&utm_source=twitter

ABC is Daytime’s No. 1 Network Among Women 18-49

“General Hospital,” “The View” and “One Life to Live” Rank

Among Daytime’s Top 5 Programs in Women 18-49

“The View” Hits a 15-Week High in Total Viewers, 14-Week High Among

Women 18-34 and Women 25-54, and 6-Week High Among Women 18-49

“One Life to Live” Delivers its Largest Margin of Victory Over CBS’ “The Talk,” Surpassing the Time Period Competitor by 27% Among Women 18-34,

by 40% Among Women 18-49 and by 50% Among Women 25-54

ABC Daytime

•ABC ranked as daytime’s No. 1 network among Women 18-49 (1.1 rating/707,000 – tied)

•Among Women 18-49, “General Hospital” (No. 2 – 1.3 rating/848,000), “The View” (No. 3 – 1.2 rating/765,000) and “One Life to Live” (No. 5T – 1.0 rating/679,000) ranked among Daytime’s Top 5 programs.

•This week stood as “The View’s” most-watched week in 15 weeks among Total Viewers (3.66 million), in 14 weeks among Women 18-34 (267,000) and Women 25-54 (999,000) and in 6 weeks among Women 18-49 (765,000) – since weeks of 7/26/10, 8/2/10 and 9/27/10, respectively.

•At 2 o’clock, “One Life to Live” defeated “The Talk” by its largest percent margin to date: By 27% among Women 18-34 (229,000 vs. 181,000), by 40% among Women 18-49 (679,000 vs. 485,000) and by 50% among Women 25-54 (882,000 vs. 587,000).

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks – Week of November 8, 2010:

Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)

No. 1 CBS 3.55 million No. 1T NBC 1.1/721,000

No. 2 ABC 2.71 million No. 1T ABC 1.1/707,000

No. 3 NBC 2.50 million No. 3 CBS 1.0/658,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program Net Rtg/000s

The Young & the Restless CBS 1.7/1.10 million

General Hospital ABC 1.3/848,000

The View ABC 1.2/765,000

Days of Our Lives NBC 1.1/721,000

One Life to Live ABC 1.0/679,000

Bold and the Beautiful CBS 1.0/647,000

Source: NTI, Live + Same Day: Week of 11/8/10. “The Talk” to date: 10/18-11/12/10. “As the World Turns” year-ago: 10/19-11/13/09. All ranks/ties based on rating unless otherwise noted.

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The ABC soaps cant even have nice gains for sweeps even though none of them were prepared IMO. AMC only had 536,000 viewers in the key demo. Thats pretty bad. The year to year declines are going to be brutal.

Everyone here says Y&R sucks but its the only soap to have a decent gain so far for sweeps.

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http://tvbythenumbers.zap2it.com/2010/11/18/led-by-general-hospital-abc-is-daytimes-no-1-network-among-women-18-49/72725?utm_campaign=WP>Twitter&utm_medium=twitter&utm_source=twitter

ABC is Daytime’s No. 1 Network Among Women 18-49

“One Life to Live” Delivers its Largest Margin of Victory Over CBS’ “The Talk,” Surpassing the Time Period Competitor by 27% Among Women 18-34, by 40% Among Women 18-49 and by 50% Among Women 25-54

Yes, ABC...by all means, brag about beating a cheap-to-produce newly premiered daytime talk show that is, quite frankly, a carbon copy of "The View" except with a ridiculous "mommy" angle thrown in.

Even with that "largest margin of victory" to date, I would wager that CBS is making more money with "The Talk" than ABC is with OLTL, and in today's broadcasting environment, that is all that matters.

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Yes, ABC...by all means, brag about beating a cheap-to-produce newly premiered daytime talk show that is, quite frankly, a carbon copy of "The View" except with a ridiculous "mommy" angle thrown in.

Even with that "largest margin of victory" to date, I would wager that CBS is making more money with "The Talk" than ABC is with OLTL, and in today's broadcasting environment, that is all that matters.

Im sure CBS is ecstatic its getting beaten by a 42 year old show.

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Im sure CBS is ecstatic its getting beaten by a 42 year old show.

Did you even read my post or are you too busy being an "OLTL fan", which can use all the fans it can get now.

CBS probably could not care less whether or not OLTL is beating it. CBS is making more money with "The Talk" than ABC is with OLTL. No numerous sets, no couple hundred contract players (okay, OLTL doesn't have quite that many, but it feels like it, and the cast is only getting bigger), dozens of writers, producers, directors, behind the scenes people...all of which are not needed (or at least not in the same quantity) as OLTL.

So, if the only thing ABC can find to brag about is beating "The Talk" - which was never going to be a formidable challenger, ratings wise - than OLTL and ABC are grasping at straws.

Like I said in my earlier post, it all comes down to the bottom line, and "The Talk" is delivering more revenue into CBS's pockets than OLTL is providing for ABC.

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Also, the ABC press release headline:

ABC is Daytime’s No. 1 Network Among Women 18-49

should come with an asterisk attached.

ABC only TIED with NBC, and actually TRAILED NBC in actual women 18-49 viewer totals (721,000 vs. 707,000), so it would appear that ABC is trying to put its thumb on the scale - tipping it in their favor by proclaiming to be #1 - and cross its fingers that people are too stupid to know what the truth really is, which is that ABC is NOT Daytime's No. 1 Network Among Women 18-49.

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Also, the ABC press release headline:

ABC is Daytime’s No. 1 Network Among Women 18-49

should come with an asterisk attached.

ABC only TIED with NBC, and actually TRAILED NBC in actual women 18-49 viewer totals (721,000 vs. 707,000), so it would appear that ABC is trying to put its thumb on the scale - tipping it in their favor by proclaiming to be #1 - and cross its fingers that people are too stupid to know what the truth really is, which is that ABC is NOT Daytime's No. 1 Network Among Women 18-49.

They said they tied. Read the whole thing.

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Did you even read my post or are you too busy being an "OLTL fan", which can use all the fans it can get now.

CBS probably could not care less whether or not OLTL is beating it. CBS is making more money with "The Talk" than ABC is with OLTL. No numerous sets, no couple hundred contract players (okay, OLTL doesn't have quite that many, but it feels like it, and the cast is only getting bigger), dozens of writers, producers, directors, behind the scenes people...all of which are not needed (or at least not in the same quantity) as OLTL.

So, if the only thing ABC can find to brag about is beating "The Talk" - which was never going to be a formidable challenger, ratings wise - than OLTL and ABC are grasping at straws.

Like I said in my earlier post, it all comes down to the bottom line, and "The Talk" is delivering more revenue into CBS's pockets than OLTL is providing for ABC.

Now ur insulting me because Im a OLTL fan.

Do u even work for CBS? Otherwise u dont know anything just like I dont.

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Did you even read my post or are you too busy being an "OLTL fan", which can use all the fans it can get now.

rolleyes.gif I guess you're a non OLTL fan.

Honestly, does it really make a difference if "The Talk" is cheaper to produce? The fact of the matter it's still getting beaten by a 42 year show. So what's the point? Seriously.......

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