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February 8-12, 2010


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Guest dc cubs

Days got a 1.3 in the demo last week so they stayed the same ratings number wise. However, it did drop 20,000 in total numbers in 18-49 from 873,000 to 853,000.

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I'm pretty sure the NBC Daytime total viewers number is just Days' numbers. They have no other network daytime programming. The Today show is considered morning programming, and they usually average 5.5 - 6 million viewers. So unless Days had 0 viewers, then it's most likely their number, lol. Can't remember the last time they had 3.3 million viewers. It might mean that they had another record single-day rating in there somewhere.

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I imagine that game shows are doing well because they are non-commitment entertainment -- particularly during periods when unemployment is high. The reason being that these are temporary daytime viewers, who are less likely to invest in soaps. But, they might tune in to a game show every now and then, if nothing else is on.

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