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January 21-25, 2008


Toups

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I'm just thrilled that Y&R's ratings haven't changed one iota sans LML. B&B is also humming along nicely.

The P&G soaps need help, but they seem to be stuck in a bastion of mediocrity.

DAYS is really screwed. Not having a companion show has really hurt. Now that that 'scab' Higley is there...oh what a mess.

The ABC soaps are also a mess. Look at OLTL and AMC's numbers, just disastrous. The thing with GH is that it's a roller coaster and Sarah Brown might be bringing it up but rest assured it will plummet sooner or later.

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They are stories and events are not stories. They should be part of stories. Stories should not go on 8 years. They shouldn't even go on for years and in the current climate all that does is alienate viewers because people like their fast pace now.

The big issue JER had with Passions after it;s first few years and his second run at Days is lack of payoffs. He didn't give the viewers any payoff like he did during his first Days stint when he had Sami exposed in 1996, Bo and Hope reunite and get engaged, etc. If you are going to torture couples, give them a decent amount of happiness or stability in between. He did that most of the time during his stint. He gave us some happiness in between. The final few years of Passions and during most of his Days run it was nothing but doom and gloom all the time.

I will just say I despise Dena Higley with a passion. I really do but the show has not fallen off that much. Other then hot or miss dialogue and being draggy and a little flat at times, the show isn't that bad. Sure, the casting news sucks and hopefully that will be reversed or Shelle will come back but alot of people wanted the vets and they got them. Days is making a stupid decision getting rid of them but that should not be taken out on the rest of the show and just because Higley is writing does not mean everyone has to necessarily hate it. I was around for her Days and OLTL stint and so far this is far from bad. It could be better but it's far from what some are acting like it is.

I just hope it ends soon and Hogan returns but I am ok for the time being as long as the right people are on and in character and as long as I am entertained and it looks like that will be the case based on spoilers.

Noe, back to the ratings, Days didn't really do that bad. Still #5 in total viewers by a good margin and demos weren't bad either other then dropping a .1 behind in 18-34. They are still holding on to alot of the viewers they have gained in the past few months and I hope that continues and grows.

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Yeah, it's not bad yet. Give her time. When she first came to OLTL, she ended the Santi storyline and people were praising her, saying that she may have been bad on DAYS, but this is not DAYS, and blah blah blah. It's the first week. Of course she's not going to take the show to hell in the first week. Lets see where the show is at around May if she's still in control.

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I have no interest in John, Marlena, and Stefano so they're dragging Days down for me.

On AMC, Angie and Jesse were on the show a long time ago so maybe a lot of people don't even know who they are and thus don't care that much that they're back.

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I'm so perturbed about DAYS which I thought had a great week as far as the writing went, so what gives? I'm surprised that GL went up a .1 notch because the last time Tom Pelphrey came back during the summer, it did absolutely nothing for the ratings at all. When was that? July 2007 perhaps? They'll probably go down next week, but I hope DAYS does better that's for sure.

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I don't think viewers necessarily turn into a show the day a favorite actor/character returns, and I'm sure TPTB know that. I'm sure they've done extensive research on this. It's more about a long-term strategy of placing these faves in front burner stories that TPTB hope will gradually draw in viewers as the stories featuring these popular actors build to climaxes. I doubt ABC expected a huge bump in numbers from the 3 big returns (though they did get a slight bump in demos last week), but is instead hoping for some slow steady week-to-week/month-to-month growth with the help of these actors. Numbers rarely change overnight in daytime, and TPTB know that.I think that high number on Monday had more to do with it being a national holiday than with Debbi's return.

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The viewers of OLTL said the same exact thing when she first started writing that show. I think we all know how that ended of course.

To be honest I kinda like JER's writing, there are certain aspects of his writing that I like. I admit though the man has his flaws though. Obviously the whole Vincent mess was for pure shock and awe. I wouldn't mind a brief return to DAYS if it meant we got to see the show for another year. I don't think Higley will do anything but make matters for DAYS worse.

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Rating

All My Children

December 31, 2007 - January 4, 2008

January 7-11, 2008

January 14-18, 2008

January 21-25, 2008

Total Viewers:

2,693,000----Win

2,642,000

2,727,000

2,799,000----Win

HH:

2.1/6

2.1/7

2.2/7----Tied

2.2/7----Tied

Women 18-49 Viewers:

788,000

812,000

912,000----Tied

912,000----Tied

Women 18-49 Rating:

1.2/7

1.2/8

1.4/8----Tied

1.4/8----Tied

Girls 12-17 Viewers:

15,000

32,000

18,000

38,000----Win

Women 18-34 Rating:

0.8/5

0.8/5

0.8/5

0.9/5----Win

Men 18+ Viewers:

533,000

564,000----Win

534,000

533,000

Monday:

2.2/2,882,000

2.1/2,678,000

2.2/2,800,000

2.4/3,077,000----Win

Tuesday:

Not Aired

2.1/2,574,000

2.1/2,614,000

2.2/2,829,000----Win

Wednesday:

2.2/2,634,000

2.1/2,720,000

2.2/2,734,000----Win

2.1/2,624,000

Thursday:

2.2/2,817,000

2.1/2,848,000----Win

2.2/2,621,000

2.1/2,666,000

Friday:

2.0/2,627,000

2.0/2,388,000

2.2/2,867,000----Win

2.2/2,801,000

--------------------------------

As The World Turns

December 31, 2007 - January 4, 2008

January 7-11, 2008

January 14-18, 2008

January 21-25, 2008

Total Viewers:

3,232,000----Win

3,038,000

3,107,000

3,209,000

HH:

2.4/7----Win

2.3/7

2.3/7

2.3/7

Women 18-49 Viewers:

967,000----Win

834,000

846,000

878,000

Women 18-49 Rating:

1.5/8----Win

1.3/8

1.3/8

1.3/7

Girls 12-17 Viewers:

28,000

38,000

26,000

59,000----Win

Women 18-34 Rating:

0.8/5----Win

0.6/4

0.7/5

0.7/4

Men 18+ Viewers:

696,000

690,000

699,000

751,000----Win

Monday:

Not Aired

2.3/3,112,000

2.5/3,288,000

2.3/3,503,000----Win

Tuesday:

Not Aired

2.3/2,952,000

2.2/2,931,000

2.3/3,195,000----Win

Wednesday:

2.6/3,469,000----Win

2.3/3,096,000

2.2/2,914,000

2.3/3,144,000

Thursday:

2.4/3,059,000----Win

2.3/3,099,000

2.4/3,304,000

2.3/2,919,000

Friday:

2.4/3,168,000

2.2/2,930,000

2.3/3,098,000

2.3/3,286,000----Win

--------------------------------

The Bold And The Beautiful

December 31, 2007 - January 4, 2008

January 7-11, 2008

January 14-18, 2008

January 21-25, 2008

Total Viewers:

4,030,000

3,849,000

4,095,000

4,116,000----Win

HH:

2.9/9----Tied

2.8/9

2.9/9----Tied

2.9/9----Tied

Women 18-49 Viewers:

1,021,000----Win

866,000

924,000

914,000

Women 18-49 Rating:

1.5/9----Win

1.3/8

1.4/8

1.4/8

Girls 12-17 Viewers:

45,000

32,000

36,000

54,000----Win

Women 18-34 Rating:

0.8/5----Tied

0.7/4

0.8/5----Tied

0.7/4

Men 18+ Viewers:

969,000

942,000

1,003,000

1,070,000----Win

Monday:

2.2/3,103,000

2.9/3,879,000

3.1/4,270,000

2.9/4,367,000----Win

Tuesday:

3.1/4,350,000----Win

2.9/3,889,000

2.9/3,989,000

2.9/4,202,000

Wednesday:

3.1/4,350,000----Win

2.9/4,002,000

2.6/3,653,000

3.1/4,192,000

Thursday:

3.0/3,962,000----Win

2.8/3,746,000

2.7/3,728,000

2.7/3,694,000

Friday:

2.7/3,778,000

3.0/4,316,000----Win

3.0/4,249,000

2.9/4,123,000

--------------------------------

Days Of Our Lives

December 31, 2007 - January 4, 2008

January 7-11, 2008

January 14-18, 2008

January 21-25, 2008

Total Viewers:

3,102,000----Win

2,838,000

2,963,000

2,909,000

HH:

2.3/7----Win

2.1/7

2.2/7

2.1/6

Women 18-49 Viewers:

976,000

984,000

1,016,000----Win

920,000

Women 18-49 Rating:

1.5/8

1.5/9----Tied

1.5/9----Tied

1.4/8

Girls 12-17 Viewers:

82,000----Win

27,000

27,000

58,000

Women 18-34 Rating:

1.3/8----Win

1.2/7

1.2/7

1.1/6

Men 18+ Viewers:

711,000----Win

611,000

632,000

663,000

Monday:

2.2/2,988,000

2.2/2,876,000

2.1/2,678,000

2.2/3,101,000----Win

Tuesday:

Not Aired

2.1/2,735,000

2.2/3,031,000----Win

2.1/2,842,000

Wednesday:

2.3/3,161,000----Win

2.1/2,727,000

2.2/3,028,000

2.1/2,666,000

Thursday:

2.3/3,130,000----Win

2.1/2,845,000

2.3/3,040,000

2.1/2,968,000

Friday:

2.2/3,013,000

2.2/3,009,000

2.3/3,039,000----Win

2.1/2,967,000

--------------------------------

General Hospital

December 31, 2007 - January 4, 2008

January 7-11, 2008

January 14-18, 2008

January 21-25, 2008

Total Viewers:

3,045,000

3,039,000

3,134,000

3,338,000----Win

HH:

2.3/7

2.3/7

2.5/7

2.6/7----Win

Women 18-49 Viewers:

997,000

968,000

1,073,000

1,155,000----Win

Women 18-49 Rating:

1.5/8

1.5/9

1.6/9

1.8/9----Win

Girls 12-17 Viewers:

59,000

55,000

52,000

65,000----Win

Women 18-34 Rating:

1.0/5

1.0/6

1.0/6

1.2/7----Win

Men 18+ Viewers:

551,000

606,000----Win

605,000

590,000

Monday:

2.3/2,967,000

2.4/3,175,000

2.5/3,219,000

2.7/3,491,000----Win

Tuesday:

Not Aired

2.3/2,827,000

2.4/3,018,000

2.6/3,340,000----Win

Wednesday:

2.4/3,078,000

2.4/3,167,000

2.6/3,245,000----Win

2.5/3,192,000

Thursday:

2.4/3,118,000

2.4/3,162,000

2.6/3,111,000

2.5/3,331,000----Win

Friday:

2.2/2,938,000

2.2/2,862,000

2.4/3,078,000

2.5/3,334,000----Win

--------------------------------

Guiding Light

December 31, 2007 - January 4, 2008

January 7-11, 2008

January 14-18, 2008

January 21-25, 2008

Total Viewers:

2,644,000

2,559,000

2,486,000

2,682,000----Win

HH:

1.9/5

1.9/6

1.9/6

2.0/6----Win

Women 18-49 Viewers:

838,000

789,000

758,000

854,000----Win

Women 18-49 Rating:

1.3/7----Tied

1.2/7

1.2/6

1.3/7----Tied

Girls 12-17 Viewers:

43,000

51,000----Win

10,000

44,000

Women 18-34 Rating:

0.6/3----Tied

0.5/3

0.6/3----Tied

0.6/3----Tied

Men 18+ Viewers:

509,000

541,000

542,000

615,000----Win

Monday:

Not Aired

2.0/2,623,000

2.2/2,876,000----Win

1.9/2,810,000

Tuesday:

Not Aired

1.8/2,406,000

1.8/2,353,000

2.0/2,596,000----Win

Wednesday:

2.0/2,746,000

2.1/2,686,000----Win

1.8/2,394,000

1.9/2,574,000

Thursday:

2.0/2,575,000----Win

1.9/2,693,000

1.8/2,229,000

2.0/2,633,000

Friday:

1.9/2,609,000

1.9/2,386,000

1.9/2,579,000

2.0/2,795,000----Win

--------------------------------

One Life To Live

December 31, 2007 - January 4, 2008

January 7-11, 2008

January 14-18, 2008

January 21-25, 2008

Total Viewers:

2,710,000

2,743,000

2,767,000----Win

2,757,000

HH:

2.1/6

2.1/7

2.2/7----Win

2.2/7

Women 18-49 Viewers:

880,000

894,000

961,000----Win

954,000

Women 18-49 Rating:

1.3/8

1.4/8

1.5/9----Win

1.4/8

Girls 12-17 Viewers:

52,000----Win

46,000

28,000

51,000

Women 18-34 Rating:

0.9/5----Win

0.8/5

0.8/5

0.9/5

Men 18+ Viewers:

470,000

551,000

558,000----Win

486,000

Monday:

2.0/2,633,000

2.1/2,712,000

2.3/2,923,000

2.4/3,002,000----Win

Tuesday:

Not Aired

2.1/2,561,000

2.1/2,644,000

2.1/2,735,000----Win

Wednesday:

2.2/2,870,000

2.3/2,998,000----Win

2.2/2,729,000

2.1/2,569,000

Thursday:

2.2/2,749,000

2.2/2,909,000----Win

2.3/2,786,000

2.2/2,733,000

Friday:

2.0/2,511,000

2.0/2,536,000

2.1/2,753,000----Win

2.1/2,744,000

--------------------------------

The Young And The Restless

December 31, 2007 - January 4, 2008

January 7-11, 2008

January 14-18, 2008

January 21-25, 2008

Total Viewers:

5,713,000

5,521,000

5,599,000

5,765,000----Win

HH:

4.1/12

4.0/14

4.1/13----Tied

4.1/13----Tied

Women 18-49 Viewers:

1,342,000----Win

1,180,000

1,207,000

1,193,000

Women 18-49 Rating:

2.0/12----Win

1.8/12

1.8/12

1.8/11

Girls 12-17 Viewers:

34,000

46,000

42,000

61,000----Win

Women 18-34 Rating:

1.3/8----Win

1.0/7

1.1/7

1.1/7

Men 18+ Viewers:

1,464,000

1,435,000

1,462,000

1,569,000----Win

Monday:

Not Aired

4.1/5,656,000

4.2/5,719,000

4.5/6,484,000----Win

Tuesday:

Not Aired

4.0/5,370,000

4.0/5,496,000----Win

4.0/5,485,000

Wednesday:

4.3/6,281,000

4.1/5,614,000

3.8/5,246,000

4.1/5,935,000----Win

Thursday:

4.0/5,325,000

4.1/5,491,000

4.1/5,671,000----Win

3.9/5,169,000

Friday:

4.0/5,534,000

3.9/5,472,000

4.2/5,863,000----Win

4.1/5,750,000

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