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The impending implosion of CBS Daytime

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We all know that GL is in extreme danger of being cancelled next year. We also know that ATWT is likely to be cancelled along with it. What we didn't know until today, however, is that--because of Bob Barker's retirement--TPIR may soon be cancelled along with the P&G soaps. Personally, I think that all three shows will be gone within one or two years. Once these three staples of daytime leave, all CBS will be left with is Y&R and B&B. But, don't forget the ripple effect TPIR's cancellation will have on both of these soaps: Y&R's ratings will decline significantly as a result of no longer having the best lead-in in daytime, which in turn will cause B&B's ratings to go to hell.

I fully believe that CBS Daytime will implode over the next couple of years in exactly the way described above. I also believe that, as a result of the implosion, the future of all of daytime is in extreme danger. Can you imagine what executives will think when no soap will be able to get a 3.0 rating? And, with two more soaps off the air, it will be all but inevitable for some others to soon follow.

What are your thoughts on (1) whether or not CBS Daytime will implode soon and (2) the effect CBS Daytime's implosion will have on all of daytime.

Sorry Max. While I find your insight interesting and agree with some of your past posts about Passions, I cannot agree to your hour of gloom and doom speculation theartre. Of course since you always seem so hellbent on the cancellation of soaps anyways, I hope you sit back and enjoy the implosion yourself-if it even occurs or occurs as bad as you say it. You have lost my respect.

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  • Member
The WOMEN 18-49 are the most important to advertisers anyway! Who gives a crap about the rest of those numbers?!

Obviously NBC! PSNS has been on the air for 7 years now and they always sucked in the other demos, but brought in the young demos and that's what NBC wants.

  • Member
Obviously NBC! PSNS has been on the air for 7 years now and they always sucked in the other demos, but brought in the young demos and that's what NBC wants.

BULL!

That's the way NBC wants to spin their numbers. NBC has always wanted for Network Owned PASSIONS to succeed in the most IMPORTANT demographic.

Advertisers know the money is with the 18-49 crowd. They don't want to advertise Lysol, Diapers, and EPT to people that don't even have the freedom and money to buy the products.

Correct me if I am wrong someone...but 18-49 is what ALL networks care about. No matter how the networks spin those numbers.

  • Member

In regards to those PSNS numbers, each network releases a daily ratings report and no matter how big a flop a show is, it's mentioned positively. They will find a way to spin any shows ratings, so those PSNS numbers mean nothing, especially if they could get somethat huge for the network. A well respected soap would get promotion, a chance of success, especially with a good cast.

The reason I think PSNS has lasted so long is because DAYS has been pretty bad so it wouldn't be a good time to bring on a new soap when DAYS is struggling. Now that DAYS, as everyone seems to think, could reach a 3.0, beat Y&R, etc., why wouldn't they capitalize on this and try and revamp their network completely?

In primetime ABC was a J-O-K-E, now they have some of the highest rated shows and are about to overtake CBS as the #1 network. Viewers will come if you at least try and give them good stuff!

ETA:

Drew, I must say, if you don't like EK4L and his scoops, just don't post in the thread. I like everyone and this has been an interesting discussion, but all this fighting is just going to get the thread closed. Lets try and stay civil at least.

  • Member

Even so then, PSNS is still doing better than GL and ATWT in the 18-49 demos. And that IS an accomplishment since PSNS was dead last in 18-49 from 99-01

And there's not that much of a margin from them being at the levels of B&B/AMC/OLTL 1.3 vs 1.4, 1.5, 1.6 ;)

In advertisers eyes, Passions will give you almost as much exposure as an ABC soap with the added bonus of it being #1 in young demos as well. So I stand by my argument that as long as PSNS is getting steady numbers in demos they ain't going anywhere. :D

  • Member

I won't comment on how bad I think Passions is. :P The facts are Passions is dead last in Total Viewers and HH's. Thus it should be the first to be cancelled....Period!!

  • Member

Oh Bull!

Viewers/HH don't make or break a show

<_<:D:P:blink::huh::rolleyes::mellow::unsure:B)

Soaps By Numbers: SOD

Randee Dawn

September 7, 1999

Soap fans, stand and be counted. Now, everyone who's not a woman aged 18-49, sit down and shut up. Once upon a time, household ratings, as measured by Nielsen Media Research, told the tale of which shows would succeed and which would fail. Nowadays' thanks to technology that measures specific categories of viewers -- demographics -- what counts is not how many are watching, but rather who's watching.

And if you want your "who"-ness to count in daytime, you'd best be a woman between the ages of 18 and 49. As soap viewership wanes, the networks are scrambling to find a formula that's going to help them survive into the next century -- and attracting an audience that advertisers will pay more to reach helps compensate for the everdwindling viewership.

  • Member

There's no doubt that the Demos are very important, of course, but it also shows that Passions' appeal is extremely limited and will never grow beyond that set.

One of Y&R's main strengths is the fact that it does well across all demographic groups, whereas most soaps vary in this regard.

  • Member
Oh Bull!

Viewers/HH don't make or break a show

Ummm..if that is true where is Santa Barbara now? Cancelled low HH ratings. :P Where is Ryan's Hope...ummm..cancelled...why Low HH Ratings. :P

There's no doubt that the Demos are very important, of course, but it also shows that Passions' appeal is extremely limited and will never grow beyond that set.

Bingo!!!! :D

  • Member
Ummm..if that is true where is Santa Barbara now? Cancelled low HH ratings. :P Where is Ryan's Hope...ummm..cancelled...why Low HH Ratings. :P

Bingo!!!! :D

Their demos were horrible, That's why ;)

  • Member
Their demos were horrible, That's why ;)

Spin it all you want. :lol:

  • Member

Non CBS fans (Yes, ABC fan[!@#$%^&*]es and Days nazis) would like nothing more for the CBS soaps to suffer and fall, so their soaps can do better. I think the CBS soap lineup can survive with or without Barker, besides I don't think the average TPIR fan is a religious soap fan at all.

I notice a lot of jealously (albeit not admitted) amongst non CBS fans who like nothing more than the for soaps like Y&R, B&B, and ATWT to fall and go bad. Where that comes from, I'll never know. As a soap fan, I think we should all be happy soaps are still in existence, instead of arguing which soap is better and which soap will pass another in the ratings. Face it, the world of daytime is an increasing joke to the networks, we should support the industry as a whole instead of arguing about which soap is better and how one soap will be rise above another in ratings.

  • Member
While I think it is possible for Y&R to lose some because of losing TPIR, they won't lose enough to warrant worry.

They won't lose anything. TPIR does not lead into Y&R on either coast. If viewers are sticking it out through their local news, they're going to keep following Y&R after TPIR is *potentially* gone (we don't know if they will or wont replace Barker yet).

Now, whether Y&R survives Latham, another story.

Non CBS fans (Yes, ABC fan[!@#$%^&*]es and Days nazis) would like nothing more for the CBS soaps to suffer and fall, so their soaps can do better. I think the CBS soap lineup can survive with or without Barker, besides I don't think the average TPIR fan is a religious soap fan at all.

I notice a lot of jealously (albeit not admitted) amongst non CBS fans who like nothing more than the for soaps like Y&R, B&B, and ATWT to fall and go bad.

Um, excuse me?! You may want to rephrase that to not include every non-CBS fan into your paranoia fit!

Days wouldn't exist without William J Bell, and Y&R wouldn't exist without the Corday family. The shows go hand in hand. I've personally watched B&B, Y&R, ATWT and GL regularly at some point. I've watched the Bell soaps since I was 6! But dude, they are not the same anymore. They are abysmal shells of their former glorious selves. Especially B&B. If these show's can't hold their own anymore, and there are two very glaring examples of this on the CBS soap lineup, then why shouldn't they be cancelled?

  • Member
They won't lose anything. TPIR does not lead into Y&R on either coast. If viewers are sticking it out through their local news, they're going to keep following Y&R after TPIR is *potentially* gone (we don't know if they will or wont replace Barker yet).

TPIR leads into Y&R in my market. (Central time zone, 250,000+ viewers). The local news is after Y&R, before B&B, so B&B doesn't have the lead-in in my market.

EDIT: Actually, I'm almost positive that the local news is AFTER Y&R, and before B&B in my whole state (2,750,000+ viewers). Obviously this is only a small portion of total viewers, but I can't imagine that we're actually alone in our viewing schedule.

  • Member

Wishing cancellation on any soap is danger to all soaps in general.

And Drew if you want to talk about cancelling soaps that do not hold their own anymore then IMO AMC, OLTL, GH, Days, Passions, B&B, ATWT and GL all need to be cancelled. None of them are what they were and all those in the middle of the ratings pack just bounce back and forth. So if you are calling for soaps to be cancelled then all but Y&R which is the only one that can manage a 4.0 rating at this point need to go. B&B even though it is not as good as it once was still gets in the 3.0's so I guess it could be spared, but the rest are just bouncing between 2.3 and 2.5/2.6 each week sometimes getting up to 2.7 - none of them are doing great. So in that sense all of them need to go at this point. And I guess we can just start all over, or find something else to watch one.

I am being sarcastic, but there are more shows out there struggling besides ATWT and GL. And not one of them are doing anything spectacular and that includes Days which even though the quality might be better still doesn't have any better ratings than the rest that would spare them the cancellation axe you are calling for.

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