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May 15-19, 2006


Toups

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Ratings for the week May 15-19, 2006

(Compared to Last Week/Compared to Last Year)

Total Viewers

1. Y&R 5,426,000 (-146,000/+301,000)

2. B&B 4,205,000 (-36,000/+374,000)

3. AMC 3,488,000 (-103,000/+153,000)

4. GH 3,468,000 (-96,000/-25,000)

5. OLTL 3,350,000 (+10,000/+67,000)

6. ATWT 3,223,000 (-99,000/+38,000)

7. DAYS 3,121,000 (+19,000/-117,000)

8. GL 2,824,000 (-82,000/+32,000)

8. PSNS 1,833,000 (+29,000/-532,000)

HH

1. Y&R 4.3/16 (-.1/+.3)

2. B&B 3.4/12 (+.1/+.3)

3. AMC 2.8/9 (same/+.1)

3. GH 2.8/9 (-.1/same)

5. OLTL 2.6/9 (-.1/-.1)

5. ATWT 2.6/9 (same/+.1)

7. DAYS 2.5/8 (same/-.1)

8. GL 2.2/7 (-.1/same)

9. PSNS 1.5/5 (same/-.4)

Women 18-49 Viewers

1. Y&R 1,429,000 (+62,000/+13,000)

2. GH 1,346,000 (-15,000/+40,000)

3. AMC 1,253,000 (-42,000/-31,000)

3. OLTL 1,253,000 (+11,000/-37,000)

5. DAYS 1,222,000 (+7,000/+12,000)

6. B&B 984,000 (-29,000/-66,000)

7. PSNS 821,000 (-31,000/-170,000)

8. ATWT 812,000 (-6,000/-106,000)

9. GL 794,000 (-29,000/-63,000)

Women 18-49 Rating

1. Y&R 2.2/14 (+.1/same)

2. GH 2.1/13 (same/+.1)

3. AMC 1.9/12 (-.1/-.1)

3. OLTL 1.9/12 (same/-.1)

3. DAYS 1.9/12 (same/+.1)

6. B&B 1.5/9 (same/-.1)

7. PSNS 1.3/8 (same/-.2)

8. ATWT 1.2/8 (same/-.2)

8. GL 1.2/7 (-.1/-.1)

Girls 12-17 Viewers

1. PSNS 53,000 (+12,000/-30,000)

2. DAYS 44,000 (-19,000/-9,000)

3. AMC 41,000 (+14,000/same)

4. GH 40,000 (-4,000/-8,000)

5. OLTL 35,000 (+3,000/-19,000)

6. Y&R 22,000 (-9,000/-14,000)

7. B&B 20,000 (+1,000/+14,000)

8. ATWT 17,000 (+2,000/+1,000)

9. GL 17,000 (+4,000/-6,000)

Women 18-34 Rating

1. DAYS 2.0/13 (same/-.1)

2. Y&R 1.8/12 (+.3/+.4)

3. GH 1.6/10 (-.1/+.3)

4. AMC 1.5/10 (-.1/+.1)

4. OLTL 1.5/9 (+.1/+.2)

6. PSNS 1.4/9 (same/-.7)

7. B&B 1.2/7 (+.2/-.1)

8. ATWT 1.0/7 (+.1/-.3)

9. GL 0.9/6 (-.1/-.1)

Men 18+ Viewers

1. Y&R 1,255,000 (-51,000/+178,000)

2. B&B 973,000 (-71,000/+176,000)

3. ATWT 704,000 (-50,000/+171,000)

4. GL 632,000 (-8,000/+153,000)

5. AMC 630,000 (+16,000/+67,000)

6. DAYS 590,000 (+35,000/-21,000)

7. GH 546,000 (+2,000/-39,000)

8. OLTL 538,000 (+21,000/+31,000)

9. PSNS 327,000 (+15,000/-127,000)

-------------------------------------

Day-To-Day HH Ratings - HH/Total Viewers

AMC

Monday: 3.0/3,804,000

Tuesday: 2.9/3,778,000

Wednesday: 2.6/3,173,000

Thursday: 2.4/3,254,000

Friday: 2.9/3,433,000

ATWT

Monday: 2.7/3,350,000

Tuesday: 2.5/3,031,000

Wednesday: 2.5/3,302,000

Thursday: 2.7/3,444,000

Friday: 2.4/2,987,000

B&B

Monday: 3.6/4,552,000

Tuesday: 3.4/4,204,000

Wednesday: 3.4/4,155,000

Thursday: 3.4/4,295,000

Friday: 3.1/3,817,000

DAYS

Monday: 2.4/3,079,000

Tuesday: 2.5/3,087,000

Wednesday: 2.4/3,067,000

Thursday: 2.4/3,153,000

Friday: 2.5/3,221,000

GH

Monday: 2.9/3,743,000

Tuesday: 2.9/3,652,000

Wednesday: 2.7/3,414,000

Thursday: 2.6/3,239,000

Friday: 2.7/3,292,000

GL

Monday: 2.3/3,036,000

Tuesday: 2.4/2,707,000

Wednesday: 2.3/2,897,000

Thursday: 2.4/2,857,000

Friday: 2.1/2,624,000

OLTL

Monday: 2.8/3,644,000

Tuesday: 2.7/3,468,000

Wednesday: 2.6/3,190,000

Thursday: 2.4/3,124,000

Friday: 2.7/3,326,000

PSNS

Monday: 1.6/2,018,000

Tuesday: 1.5/1,840,000

Wednesday: 1.3/1,687,000

Thursday: 1.5/1,832,000

Friday: 1.5/1,788,000

Y&R

Monday: 4.6/5,806,000

Tuesday: 4.3/5,435,000

Wednesday: 4.3/5,420,000

Thursday: 4.4/5,339,000

Friday: 4.1/5,129,000

----------------------

For the SEASON September 19, 2005 through May 21, 2006

HH

1. Y&R 4.2

2. B&B 3.3

3. GH 2.8

4. ATWT 2.6

4. OLTL 2.6

4. DAYS 2.6

4. AMC 2.6

8. GL 2.3

9. PSNS 1.7

Women 18-49 Rating

1. Y&R 2.1

2. GH 2.0

3. DAYS 1.9

4. OLTL 1.8

4. AMC 1.8

6. B&B 1.6

7. PSNS 1.4

8. ATWT 1.3

9. GL 1.2

---------------------------------------

NBC Ratings Report

ABC Ratings Report

CBS Ratings Report

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OLTL MB (LsKreet):

HOUSEHOLD

1.(1) Y&R 4.3 (-.1)

2.(2) B&B 3.4 (+.1)

3.(4) AMC 2.8 (SAME)

3.(3) GH 2.8 (-.1)

5.(6) ATWT 2.6 (SAME)

5.(5) OLTL 2.6 (-.1)

7.(7) DOOL 2.5 (SAME)

8.(8) GL 2.2 (-.1)

9.(9) PASS 1.5 (SAME)

DEMOGRAPHICS:

WOMEN 18-49

1.(1) Y&R 2.2 (+.1)

2.(1) GH 2.1 (SAME)

3.(3) AMC 1.9 (-.1)

3.(4) DOOL 1.9 (SAME)

3.(4) OLTL 1.9 (SAME)

6.(6) B&B 1.5 (SAME)

7.(7) PASS 1.3 (SAME)

8.(7) GL 1.2 (-.1)

8.(9) ATWT 1.2 (SAME)

WOMEN 18-34

1.(1) DOOL 2.0 (SAME)

2.(4) Y&R 1.8 (+.3)

3.(2) GH 1.6 (-.1)

4.(3) AMC 1.5 (-.1)

4.(5) OLTL 1.5 (+.1)

6.(5) PASS 1.4 (SAME)

7.(7) B&B 1.2 (+.2)

8.(9) ATWT 1.0 (+.1)

9.(7) GL 0.9 (-.1)

WOMEN 25-54

1.(1) Y&R 2.6 (SAME)

2.(2) GH 2.3 (-.1)

3.(3) AMC 2.2 (-.1)

3.(4) OLTL 2.2 (SAME)

5.(5) DOOL 1.9 (-.1)

5.(5) B&B 1.9 (-.1)

7.(7) ATWT 1.6 (SAME)

8.(8) GL 1.4 (-.1)

9.(9) PASS 1.2 (SAME)

WOMEN 50+

1.(1) Y&R 5.6 (-.1)

2.(2) B&B 4.5 (+.2)

3.(3) ATWT 3.4 (SAME)

4.(4) AMC 2.9 (-.2)

4.(4) GH 2.9 (-.2)

4.(6) OLTL 2.9 (-.1)

7.(7) GL 2.7 (-.1)

8.(8) DOOL 2.3 (-.1)

9.(9) PASS 1.0 (SAME)

-----

ALL MY CHILDREN

MONDAY 3.0

TUESDAY 2.9

WEDNESDAY 2.6

THURSDAY 2.4

FRIDAY 2.9

GENERAL HOSPITAL

MONDAY 2.9

TUESDAY 2.9

WEDNESDAY 2.7

THURSDAY 2.6

FRIDAY 2.7

ONE LIFE TO LIVE

MONDAY 2.8

TUESDAY 2.7

WEDNESDAY 2.6

THURSDAY 2.4

FRIDAY 2.7

-----

DAYS OF OUR LIVES

Monday 2.4

Tuesday 2.5

Wendesday 2.4

Thursday 2.4

Friday 2.5

PASSIONS

Monday 1.6

Tuesday 1.5

Wednesday 1.3

Thursday 1.5

Friday 1.5

-----

AS THE WORLD TURNS

Monday 2.7

Tuesday 2.5

Wednesday 2.5

Thursday 2.7

Friday 2.4

THE BOLD AND THE BEAUTIFUL

Monday 3.6

Tuesday 3.4

Wendesday 3.4

Thursday 3.4

Friday 3.1

GUIDING LIGHT

Monday 2.3

Tuesday 2.1

Wednesday 2.2

Thursday 2.2

Friday 2.2

THE YOUNG AND THE RESTLESS

Monday 4.6

Tuesday 4.3

Wednesday 4.3

Thursday 4.4

Friday 4.1

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I've read that it has to do with the ratings numbers actually being rounded. IOW the 2.4 and 2.5 are really rounded and could be 2.44 and 2.54. If you figure it out that way 2.44 + 2.54 + 2.44 + 2.44 + 2.54 = 2.48 which rounds to 2.5.

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Four soaps were listed at a .1 lower number in the mags than the numbers LsKreet and SON got from Nielsen. But IMO, this doesn't discredit SON/LsK or the mags, the numers usually are identical.

And actually I just averaged the daily numbers, and if we were to go by them, SON/Lsk are in the right for 3 out of 4:

DOOL - 2.3 on the dot (SON # of 2.3)

OLTL - 2.54 (Mag's # of 2.5)

B&B - 3.16 (SON # of 3.2)

ATWT - 2.48 (SON # of 2.5)

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If the networks were more interested in the Women 50+ ratings, I think soaps would be in such a better condition than they are now. Y&R and B&B are still at the top, but that's just a given. Look at that, ATWT in third place for Women 50 and over. Barbara Bloom...Christopher Goutman...Jean Passanante...ARE YOU SEEING THIS!?

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as a woman of 44 i get ticked on how they do the ratings no one ever called me or has any clue what i tape or watch i have 3 vcrs going every day do they know this NO WAY i have never thought the way they do it was fair going back when i was a kid and they had only 1200 neilson boxes how could that ever measure the millions of peeps watching tv many of my friends are over 50

jeanne

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So one week indescrepency and you are throwing in the trust towel at SON, hardly fair if you as me and not only that but you are choosing to trust a publications like SOW/SOD that half the time are wrong anyways. SON has a proven ratings track record, making such a bold remark like that really is not fair.

SON gets their ratings straight from the horses mouth so I am going to trust them.

Also just because DAYS got a 2.4 on those 3 days doesn't mean they can be at a 2.5 for the week.

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I can do math. And three days of 2.4 and two days of 2.5 don't add up to 2.5. If they want to publish the numbers out to the hundredth, and show how those numbers could possibly add up to 2.5, that's fine. However, until that point, these numbers simply don't add up. More importantly, they didn't add up to the magazines either.

Second, this will now be the second week of discrepancies, where numbers are being so judiciously rounded up.

Finally, I can't speak to anything about the "horse's mouth." I have no idea where these numbers are coming from, and it disturbs me that they were different than the magazine's numbers two weeks ago. The magazines may get things wrong, but I have never heard them be attacked for posting the wrong ratings. Certainly, if that had happened the show's executive producers would have been all over them, and a retraction would have been printed.

More to the point, I am looking for an explanation that reconciles the two differences, and explains the justification for rounding these numbers up.

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