Need To Know

• “Beyond the Gates” marked its largest year-over-year increase to date among Total Viewers.
• “General Hospital” averaged more than two million viewers for the 12th time in 13 weeks.
• “The Young and the Restless” marked its ninth consecutive week averaging more than three million viewers.

“NBC News Daily” was the only daytime broadcast series to see week-to-week gains in both Women 18-49 and Women 25-54 during the week of March 23-27, 2026, while “General Hospital” was up among Women 18-49 and flat among Women 25-54. “TODAY with Jenna & Sheinelle” was flat among Women 18-49, and the second half-hour of “The Price is Right” saw gains among Women 25-54. At press time, “General Hospital” was the only daytime broadcast series to see week-to-week gains among Total Viewers, while every other series saw significant drops, led by “The Bold and the Beautiful.” Most shows saw year-over-year gains among Total Viewers.

For the week, “The Price is Right” continued to lead the daypart among Women 18-49 and Women 25-54, Households and Total Viewers, with the second half-hour in particular up +0.02 week-to-week among Women 25-54 (0.64 rating vs. 0.62 rating) and up +0.09 year-over-year (0.64 rating vs. 0.55 rating). The first half-hour was up +0.08 year-over-year (0.58 rating vs. 0.50 rating). Among Total Viewers, the second half-hour saw year-over-year growth of +259,000 (4.464 million vs. 4.205 million) while the first half-hour was up +349,000 (3.940 million vs. 3.591 million). Both half hours of the game show have shown continued improvement over their performance during the same week in 2024 (week of March 25-29, 2024).

“General Hospital” was up +0.01 week-to-week among Women 18-49 (0.18 rating vs. 0.17 rating), topping time slot competitor “Beyond the Gates” (0.18 rating vs. 0.13 rating). The long-running daytime soap opera, which celebrates its 63rd anniversary today, April 1, averaged 2.139 million viewers, up +1,000 week-to-week and +274,000 year-over-year. The series has now averaged more than two million viewers for the 12th time in 13 weeks.

With 2.654 million viewers tuning in, “The Bold and the Beautiful” was up +69,000 viewers year-over-year. Meanwhile, its lead-out, “Beyond the Gates,” averaged 1.618 million viewers, up +63,000 from the same week last year and marked the show’s largest year-over-year increase to date. “The Young and the Restless” attracted 3.188 million viewers, marking its ninth consecutive week averaging more than three million viewers.

The only daytime broadcast series to see week-to-week gains in the key demos, “NBC News Daily” was up +0.02 among Women 18-49 (0.14 rating vs. 0.12 rating) and up +0.01 among Women 25-54 (0.24 rating vs. 0.23 rating). The news program averaged 1.337 million viewers, up +239,000 compared to the same week last year.

Wrap-Up

What follows is a breakdown of how the daytime broadcast shows performed during the week of March 23-27, 2026, in Women 18-49 rating, Women 25-54 rating, Households and Total Viewers, including week-to-week and year-over-year comparisons.

Note*: Starting with the 2025-2026 television season, Nielsen ratings are based on the Live+Same Day Big Data + Panel model, with figures during the comparable week in 2025 based on the former Live+Same Day Panel-only model (2024-2025 season).

This Week vs. 2025 comparisons for “TODAY with Jenna & Sheinelle” and “GMA3” are based on the prior performances of their predecessors, “TODAY with Jenna & Friends” and “GMA3: What You Need to Know,” respectively.

Week of March 23-27, 2026 Rankers

Women 18-49 Rating

Rank / Show / Network	This Week	Last Week	2025*
1. The Price is Right 2 (CBS)	0.41	0.42	0.38
2. The Price is Right 1 (CBS)	0.35	0.36	0.36
3. The Young and the Restless (CBS)	0.24	0.27	0.27
— Let’s Make a Deal 2 (CBS)	0.24	0.25	0.25
— The View (ABC)	0.24	0.25	0.22
6. TODAY with Jenna & Sheinelle (NBC)	0.23	0.23	0.22*
7. TODAY 3rd Hour (NBC)	0.22	0.28	0.27
— The Bold and the Beautiful (CBS)	0.22	0.25	0.24
9. Let’s Make a Deal 1 (CBS)	0.21	0.23	0.21
10. General Hospital (ABC)	0.18	0.17	0.22
11. GMA3 (ABC)	0.15	0.16	0.15*
12. NBC News Daily (NBC)	0.14	0.12	0.18
13. Beyond the Gates (CBS)	0.13	0.18	0.21

Source

Women 18-49 Rating (Rounded)

Rank / Show / Network	This Week	Last Week	2025*
1. The Price is Right 2 (CBS)	0.4	0.4	0.4
— The Price is Right 1 (CBS)	0.4	0.4	0.4
3. The Young and the Restless (CBS)	0.2	0.3	0.3
— Let’s Make a Deal 2 (CBS)	0.2	0.3	0.3
— The View (ABC)	0.2	0.3	0.2
— TODAY with Jenna & Sheinelle (NBC)	0.2	0.2	0.2*
— TODAY 3rd Hour (NBC)	0.2	0.3	0.3
— The Bold and the Beautiful (CBS)	0.2	0.3	0.2
— Let’s Make a Deal 1 (CBS)	0.2	0.2	0.2
— General Hospital (ABC)	0.2	0.2	0.2
— GMA3 (ABC)	0.2	0.2	0.2*
12. NBC News Daily (NBC)	0.1	0.1	0.2
— Beyond the Gates (CBS)	0.1	0.2	0.2

Source

Women 25-54 Rating

Rank / Show / Network	This Week	Last Week	2025*
1. The Price is Right 2 (CBS)	0.64	0.62	0.55
2. The Price is Right 1 (CBS)	0.58	0.59	0.50
3. The Young and the Restless (CBS)	0.44	0.45	0.46
4. TODAY 3rd Hour (NBC)	0.40	0.49	0.39
5. Let’s Make a Deal 2 (CBS)	0.37	0.40	0.35
6. TODAY with Jenna & Sheinelle (NBC)	0.34	0.36	0.33*
7. Let’s Make a Deal 1 (CBS)	0.33	0.38	0.31
— The View (ABC)	0.33	0.36	0.30
9. The Bold and the Beautiful (CBS)	0.32	0.33	0.42
10. NBC News Daily (NBC)	0.24	0.23	0.26
11. Beyond the Gates (CBS)	0.23	0.26	0.36
— General Hospital (ABC)	0.23	0.23	0.33
13. GMA3 (ABC)	0.20	0.21	0.21*

Source

Women 25-54 Rating (Rounded)

Rank / Show / Network	This Week	Last Week	2025*
1. The Price is Right 2 (CBS)	0.6	0.6	0.6
— The Price is Right 1 (CBS)	0.6	0.6	0.5
3. The Young and the Restless (CBS)	0.4	0.5	0.5
— TODAY 3rd Hour (NBC)	0.4	0.5	0.4
— Let’s Make a Deal 2 (CBS)	0.4	0.4	0.4
6. TODAY with Jenna & Sheinelle (NBC)	0.3	0.4	0.3*
— Let’s Make a Deal 1 (CBS)	0.3	0.4	0.3
— The View (ABC)	0.3	0.4	0.3
— The Bold and the Beautiful (CBS)	0.3	0.3	0.4
10. NBC News Daily (NBC)	0.2	0.2	0.3
— Beyond the Gates (CBS)	0.2	0.3	0.4
— General Hospital (ABC)	0.2	0.2	0.3
— GMA3 (ABC)	0.2	0.2	0.2*

Source

Households **Rankings Subject to Updates**

Rank / Show / Network	This Week	Last Week	2025*
1. The Price is Right 2 (CBS)	2.7	2.8	2.5
2. The Price is Right 1 (CBS)	2.4	2.5	2.2
3. The Young and the Restless (CBS)	2.1	2.1	2.0
4. The Bold and the Beautiful (CBS)	1.7	1.9	1.7
— The View (ABC)	1.7	1.8	1.6
6. Let’s Make a Deal 2 (CBS)	1.6	1.6	1.4
7. Let’s Make a Deal 1 (CBS)	1.4	1.4	1.2
8. General Hospital (ABC)	1.4	1.4	1.2
9. Beyond the Gates (CBS)	1.1	1.1	1.1
10. GMA3 (ABC)	0.9	1.0	0.9*
— NBC News Daily (NBC)	0.9	0.9	0.7
N/A. TODAY 3rd Hour (NBC)	**PENDING**	1.4	1.1
N/A. TODAY with Jenna & Sheinelle (NBC)	**PENDING**	0.9	0.8*

Source

Total Viewers (In Millions) **Rankings Subject to Updates**

Rank / Show / Network	This Week	Last Week	2025*
1. The Price is Right 2 (CBS)	4,464	4,605	4,205
2. The Price is Right 1 (CBS)	3,940	4,036	3,591
3. The Young and the Restless (CBS)	3,188	3,348	3,044
4. The Bold and the Beautiful (CBS)	2,654	2,947	2,585
5. The View (ABC)	2,627	2,736	2,399
6. Let’s Make a Deal 2 (CBS)	2,615	2,750	2,297
7. Let’s Make a Deal 1 (CBS)	2,272	2,410	1,981
8. General Hospital (ABC)	2,139	2,138	1,865
9. Beyond the Gates (CBS)	1,618	1,716	1,555
10. GMA3 (ABC)	1,433	1,587	1,337*
11. NBC News Daily (NBC)	1,337	1,409	1,098
N/A. TODAY 3rd Hour (NBC)	**PENDING**	2,130	1,749
N/A. TODAY with Jenna & Sheinelle (NBC)	**PENDING**	1,459	1,263*

Source

The numbers above are calculated using Live+Same Day Big Data + Panel viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m., and are courtesy of Nielsen. Ratings are the percentage of U.S. TV viewers who tuned in to a specific program.

Beginning August 31, 2020, national ratings include Out-of-Home (OOH) viewing. Previously, ratings did not include OOH viewing. Averages are based on regular telecasts.

LEGEND

P = Premiere	R = Repeat	S = Special
NR = Not Rated / Not Ranked	N/A = Not Available	* denotes further information

Summary (Preemptions/Schedule Changes)

• “TODAY with Jenna & Sheinelle” was retitled to “TDY Jenna & Sheinelle-JS” on Thursday, March 26, 2026. The retitled telecast is excluded from the show’s weekly and season averages. The weekly average is based on four days (Monday-Wednesday, Friday)

Note: The post ‘NBC News Daily’ Soars In Key Demos, ‘General Hospital’ Up Among Viewers – RATINGS first appeared on Soap Opera Network.

Read More

The W18-49 holds YOY are OK, except for BTG (-38%). But yikes at the W25-54 numbers versus last year, except for Y&R which is just off a smidge: B&B (-24%), GH (-30%), BTG (-36%).

Ugh nothing will ever change at Y&R.

It's nice to see General Hospital hold steady after a good week of episodes last week.

Bold took a big hit last week all around in numbers.

Beyond the Gates is down in its demo numbers compared to last year and last week.

I really appreciate Errol pointing out the positive with BTG ratings, even though the show took a real hit week over week. BTG from the beginning has had way more total viewers than The Talk. I want CBS to announce a multi-year renewal this month for the show.