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March 13-17, 2017: New Lows B&B and Y&R in Women 18-49 Viewers


Toups

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Nice gain in total viewers for all the shows.  Too bad about the demo lows for Y&R and B&B...Hopefully B&B will rebound in demos in the coming weeks with the Australia remote and it being the show's 30th anniversary--bad timing!  Thanks Toups.

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The numbers just don't add up to me. They don't make sense.

 

Y&R :

Total Viewers.        +153k

18-49.                    -52k

18-34.                    +6k

25-54.                     -2k

 

Those numbers tell tell me that there must have been this HUGE increase in viewers over 54 -- somewhere around 200k. That's just not believable.

 

Those numbers also indicate that while those 18-34 gained 6k, there was a big loss in those 35-49 of around 60k. Huh??? In addition, if there's a gain in the 18-34 demo and a minuscule loss in 25-54, where the hell did the 52k loss come from in the 18-49 demo???

 

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14 hours ago, ranger1rg said:

The numbers just don't add up to me. They don't make sense.

 

Y&R :

Total Viewers.        +153k

18-49.                    -52k

18-34.                    +6k

25-54.                     -2k

 

Those numbers tell tell me that there must have been this HUGE increase in viewers over 54 -- somewhere around 200k. That's just not believable.

 

Those numbers also indicate that while those 18-34 gained 6k, there was a big loss in those 35-49 of around 60k. Huh??? In addition, if there's a gain in the 18-34 demo and a minuscule loss in 25-54, where the hell did the 52k loss come from in the 18-49 demo???

 

 

Nielsen had issues last week.  Maybe that's why these numbers are weird.

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