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November 14-18, 2011


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Ratings Report: ABC Daytime Programming -- Week of Nov. 14, 2011

ABC Sweeps Daytime Across All Key Women Demos, Ranking as the

No. 1 Network in Women 18-49 and Women 25-54 for the 5th Straight Week

The View,” “General Hospital” and “One Life To Live” Place Among

Daytime’s Top 3 Programs in Women 18-49 and Women 25-54

ABC Daytime

  • ABC stood as Daytime’s No. 1 network in Women 18-34 (0.6 rating/202,000 – tie) and, for the 5th week running, in Women 18-49 (1.0 rating/653,000) and Women 25-54 (1.4 rating/851,000).
    • The View” delivered its most-watched week in more than 9 months (3.926 million) and saw itshighest-rated week in over 6 months in both Women 18-49 (1.2 rating/790,000) and Women 25-54(1.7 rating/1.024 million) – since weeks of 2/7/11 and 5/2/11, respectively.
      • Growing by 10% week to week, “General Hospital” hit a 7-week high in Women 18-34 (0.5 rating/177,000) – since week of 9/26/11.

        • In Women 18-34, “The View” (0.7 rating/239,000 – tie) was the week’s No. 1 program in Daytime andOne Life To Live (No. 3T – 0.6 rating/211,000) and The Chew” (No. 5T – 0.5 rating/182,000) placed among the Top 5 Daytime programs of the week.
          • [*]In Women 18-49, “The View” (No. 2 – 1.2 rating/790,000), “One Life To Live” (No. 3T – 1.0 rating/668,000)andGeneral Hospital” (No. 3T – 1.0 rating/635,000) placed among the week’s Top 3 Daytime programs.

              [*]In Women 25-54, “The View” (No. 2 – 1.7 rating/1.024 million), “General Hospital” (No. 3T -- 1.4 rating/836,000) and “One Life To Live” (No. 3T – 1.4 rating/844,000) stood among the week’s Top 3 Daytime programs.

              Following are the Daytime Lineup averages, plus Top 5 Programs Ranks

              Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)

              No. 1 CBS 3.32 million No. 1 ABC 1.0/653,000

              No. 2 ABC 2.83 million No. 2T NBC 0.9/594,000

              No. 3 NBC 2.45 million No. 2T CBS 0.9/584,000

              Top 5 Daytime Programs in Women 18-49 (rank based on rating)

              Program Net Rtg/000s

              The Restless CBS 1.4/903,000

              The Young &

              The View ABC 1.2/790,000

              One Life To Live ABC 1.0/668,000

              Bold and the Beautiful CBS 1.0/648,000

              General Hospital ABC 1.0/635,000

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Bad news bad news the chew just hit a series high of almost 2.4 million viewers for their thanksgiving week and series highs across the board. It's now toeing same Amc viewership on 50 percent less budget. Abc has more flow coming in. No matter what we say the bottom line always is most important.

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Here is the Chew versus AMC comparison from 2011 to 2010:

AMC (Nov. 15-19, 2010) – 2.349 million, 0.566 million in W18-49 demo

Chew (Nov. 14-18, 2011) – 2.384 million, 0.521 million in W 18-49 demo

OUCH OUCH. The Chew beat AMC's last years numbers in viewers and very close in DEMOS. The Chew isn't the disaster everyone hoped it would be unfortunately. This is on a budget of 50 percent lower.

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Here is the Chew versus AMC comparison from 2011 to 2010:

AMC (Nov. 15-19, 2010) – 2.349 million, 0.566 million in W18-49 demo

Chew (Nov. 14-18, 2011) – 2.384 million, 0.521 million in W 18-49 demo

OUCH OUCH. The Chew beat AMC's last years numbers in viewers and very close in DEMOS. The Chew isn't the disaster everyone hoped it would be unfortunately. This is on a budget of 50 percent lower.

ABC did something very smart. They released The Chew a cooking show for the most part right into the fall and holiday "entertaining" season. And The Revolution right after the first of the year when people tend to be on weightloss kicks. I don't expect either show to do great or even last but the timing was well planned.

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Program Net Rtg/000s

The Young &

The Restless CBS 1.4/903,000

The View ABC 1.2/790,000

One Life To Live ABC 1.0/668,000

Bold and the Beautiful CBS 1.0/648,000

General Hospital ABC 1.0/635,000

Wow, this will be the 5th week in a row that OLTL beats GH in the 18-49 demos.

If this trend continues, it could be the first time since Nov 2000 that OLTL beats out GH for a sweeps period. How the mighty GH has fallen

ABC did something very smart. They released The Chew a cooking show for the most part right into the fall and holiday "entertaining" season. And The Revolution right after the first of the year when people tend to be on weightloss kicks. I don't expect either show to do great or even last but the timing was well planned.

Sadly, I agree, they timed these programs well.

My hope is by February sweeps, these two programs are crashing and bleeding viewers badly.

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I dont see the Revolution doing as well as the Chew. The Chew is an easy show to watch in and out. You dont have to watch every segment and u can keep it on and just kind of watch the show in and out. Very easy to follow. The Revolution looks dull and boring and requires more viewing. I dont see it taking off that well.

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Bad news bad news the chew just hit a series high of almost 2.4 million viewers for their thanksgiving week and series highs across the board. It's now toeing same Amc viewership on 50 percent less budget. Abc has more flow coming in. No matter what we say the bottom line always is most important.

And constant promos on ABC.

ABC did something very smart. They released The Chew a cooking show for the most part right into the fall and holiday "entertaining" season. And The Revolution right after the first of the year when people tend to be on weightloss kicks. I don't expect either show to do great or even last but the timing was well planned.

From the episodes I watched there was nothing helpful for holidays or entertaining. I think it's just an easy program for someone to leave on in the background. Everything was so loud and they were giving out so many mixed messages. It's not that hard to match what a dying soap does. It's the same reason The Talk got around what ATWT got, even though The Talk is and was incoherent.

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ABC did something very smart. They released The Chew a cooking show for the most part right into the fall and holiday "entertaining" season. And The Revolution right after the first of the year when people tend to be on weightloss kicks. I don't expect either show to do great or even last but the timing was well planned.

Exactly. I expect The Chew to keep climbing then level off. People are cooking now and once they're done with the Thanksgiving turkey and the Christmas ham, they'll be cooking blackeye peas for New Year's, romantic dinners for Valentine's day, corned beef/cabbage/soda bread for St. Pat's day...etc...

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