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Numbers are based on Live+Same Day ratings

Ratings for the week February 28 - March 4, 2011

Total Viewers

1. Y&R 4,464,000 (-162,000/-552,000) * <---- new low

2. B&B 2,830,000 (-97,000/-379,000)

3. GH 2,788,000 (-137,000/+206,000)

4. DAYS 2,646,000 (-110,000/-327,000)

5. OLTL 2,391,000 (-142,000/-72,000)

6. AMC 2,249,000 (-256,000/-479,000)

* Previous low: 4,603,000 (July 13-17, 2009)

Households

1. Y&R 3.3/11 (same/-.3)

2. B&B 2.1/7 (same/-.3)

2. GH 2.1/7 (-.1/+.2)

4. DAYS 1.9/6 (-.1/-.3)

5. AMC 1.8/6 (-.1/-.2)

5. OLTL 1.8/6 (-.1/same)

Women 18-49 Viewers

1. Y&R 912,000 (+38,000/-247,000)

2. GH 811,000 (-63,000/-48,000)

3. DAYS 694,000 (-45,000/-172,000)

4. B&B 572,000 (+53,000/-128,000)

5. OLTL 543,000 (-127,000/-195,000) * <---- new low

6. AMC 469,000 (-107,000/-262,000) * <---- new low

* OLTL previous low: 570,000 (February 14-18, 2011)

* AMC previous low: 497,000 (February 14-18, 2011)

Women 18-49 Rating

1. Y&R 1.4/10 (+.1/-.4)

2. GH 1.2/8 (-.1/-.1)

3. DAYS 1.1/7 (same/-.2)

4. B&B 0.9/6 (+.1/-.2)

5. OLTL 0.8/6 (-.2/-.3) <---- new low

6. AMC 0.7/5 (-.2/-.4) <---- new low

Girls 12-17 Viewers

1. DAYS 37,000 (+15,000/+18,000)

2. Y&R 30,000 (-19,000/+12,000)

3. B&B 23,000 (-14,000/+10,000)

4. GH 19,000 (-10,000/-16,000)

4. OLTL 19,000 (-3,000/-12,000)

6. AMC 9,000 (-5,000/-21,000)

Women 18-34 Rating

1. Y&R 0.8/6 (+.2/-.2)

1. GH 0.8/5 (same/-.1)

3. DAYS 0.6/4 (same/-.4)

4. B&B 0.5/4 (+.1/-.2)

4. OLTL 0.5/4 (-.1/-.2)

6. AMC 0.4/3 (same/-.4) <---- ties low (3rd straight week)

Men 18+ Viewers

1. Y&R 1,029,000 (+15,000/-69,000)

2. DAYS 639,000 (-6,000/+52,000)

3. B&B 581,000 (-32,000/-127,000)

4. GH 504,000 (+8,000/+36,000)

5. OLTL 429,000 (+2,000/+15,000)

6. AMC 426,000 (-48,000/-80,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 1.9/2,419,000

Tuesday: 1.7/2,197,000

Wednesday: 1.8/2,382,000

Thursday: 1.6/1,982,000

Friday: 1.8/2,266,000

B&B

Monday: 2.2/2,971,000

Tuesday: 2.0/2,773,000

Wednesday: 2.0/2,717,000

Thursday: 2.1/2,712,000

Friday: 2.2/2,974,000

DAYS

Monday: 2.0/2,699,000

Tuesday: 1.9/2,731,000

Wednesday: 1.8/2,505,000

Thursday: 1.8/2,655,000

Friday: 1.9/2,641,000

GH

Monday: 2.2/2,996,000

Tuesday: 2.0/2,722,000

Wednesday: 2.2/2.972,000

Thursday: 2.0/2,533,000

Friday: 2.0/2,716,000

OLTL

Monday: 1.9/2,627,000

Tuesday: 1.7/2,261,000

Wednesday: 1.9/2,629,000

Thursday: 1.7/2,118,000

Friday: 1.8/2,320,000

Y&R

Monday: 3.3/4,508,000

Tuesday: 3.2/4,380,000

Wednesday: 3.3/4,638,000

Thursday: 3.4/4,545,000

Friday: 3.2/4,250,000

----------------------

For the SEASON September 20, 2010 through March 6, 2011

HH

1. Y&R 3.7

2. B&B 2.3

3. GH 2.1

4. DAYS 2.0

5. OLTL 1.9

5. AMC 1.9

Women 18-49 Rating

1. Y&R 1.7

2. GH 1.4

3. DAYS 1.2

4. B&B 1.0

4. OLTL 1.0

6. AMC 0.9

Its gonna be AMC cause OLTL has lost less overall viewers from a year ago and with it being under budget, it's gotta alot more things in it's favor. They at least managed a bump this sweeps, AMC has gone two sweeps that had sucktastic demos

I don't see OLTL holding onto any gains, though. In fact, it's like right there with AMC. Dunno. I'm not convinced that OLTL has anymore life left in it than AMC. I think people have their biases.

I'll be perfectly honest, before last year, I wanted AMC canceled. I felt like they deserved it. Like it was what they got for everything since like 2005. I don't feel that way anymore, at least not on the same level, I just don't agree that its obvious OLTL has anymore life left in it, either.

I think unless something BIG changes and fast, they're both dead.

What if ABC cancels OLTL and AMC at the same time. Wouldn't that be something

What if ABC cancels OLTL and AMC at the same time. Wouldn't that be something

I've seen it happen before with Texas and The Doctors.

Well, it will be one less hour for me to record. There surely is no alternative on at that hour.

Edited March 11, 201114 yr by MontyB

Its gonna be AMC cause OLTL has lost less overall viewers from a year ago and with it being under budget, it's gotta alot more things in it's favor. They at least managed a bump this sweeps, AMC has gone two sweeps that had sucktastic demos

It's going to be AMC because AMC is the first in the lineup. Putting a talk show in OLTL's slot would put it directly up against The Talk AND sandwich it between two soaps. That's a losing proposition for potential advertisers. It's easier and less disruptive to replace AMC, build up that new show then kill OLTL after it's limped along for another 6-12 months.

What if ABC cancels OLTL and AMC at the same time. Wouldn't that be something

That's pretty much what's going to happen but they have to stagger it so they get get replacements ready. A cancellation announcement for one is a cancellation annoncement for both.

Edited March 11, 201114 yr by marceline

I agree though, which ever one is left standing is only getting 6 months to a year...and that's probably more sentimental than anything.

Is it possible to get a literal cancellation for both? Ie. that ABC Daytime is going to begin to eliminate their soaps, AMC gets 6 months, OLTL a year...and GH will be determined later.

Edited March 11, 201114 yr by Kylie

I wonder sometimes if we overthink all of this. I mean, how many viewers really pay attention to who a HW or EP is, or who wrote that particular day's episode. I don't think most people know who MAB or Chuck Pratt are. I doubt if most of the audience has noticed a change in tone in Y&R, and are throwing darts at their MAB dart board LOL. Most people watch while eating lunch and talking to their coworkers. For them, Y&R is probably just a habit and just background noise as they chat. No one but us dissects these shows so comprehensively LOL. Sure, there's probably a small minority who have tuned out because they don't like the direction their show is going, but I think that's rare. These shows have been done in my a gazillion other viewing options that would still look lucrative next to even the best written soap, and, changing viewing patterns during the warmer months. GH's recent bump shows there are lapsed viewers who will return for a heavily promoted event, but even that is usually short-lived. Just my two cents.

Is it possible to get a literal cancellation for both? Ie. that ABC Daytime is going to begin to eliminate their soaps, AMC gets 6 months, OLTL a year...and GH will be determined later.

That would be interesting. Ironically, that might actually bring the ratings up for both shows as people tune back in to say goodbye.

I think your method is wrong, you weren't that far off though.

My "method" is exactly right. What makes you think it's wrong?

My "method" is exactly right. What makes you think it's wrong?

It's linear.

There are only so many chances to fix things with Frons around. His input has seriously ruined all the ABC soaps, although they have also made many mistakes without him. I can't really see it as both shows deserving to go because of disregarding fans, since GH probably disregards fans more than any show, but still has better ratings. The problem is they don't know how to do any stunts. If your show is poorly made then at least big stunts draw away from that.

I agree

Does anyone know how The Talk is doing compared to OLTL these days? I know before, ABC would include that in their press release, but that hasn't happened in a few weeks.

It's linear.

Yeah, you're going to have to elaborate a little more. It worked perfectly, and always does.

I always knew it was a matter of time before people tuned out Y&R in droves.

Y&R has alienated many of it's core audiences:

(1). Longtime viewers - There's a lack of anything being recognizable on this show. Characters are written as caricatures with a total lack of motivation, plots are insane and only serve for cheap sensationalism. Let's not forget that Y&R also has a huge older audience why might be tuning out as well and who might have been following the show for a very long time until recently.

(2). African Americans - For a long time Y&R had a huge African American contingent, both on the show, and in its audience. My sense is this particular audience has tuned out after being portrayed very offensively and also being neglected.

(3). Women - What's to say here? The women on this show are written for in an offensive matter as well. I can't see a single female member of the audience either empathizing with them, or wanting to fantasize to be any of the women on this show...

So what you're basically saying is that it's turned into an ABC soap that just happens to be on CBS.

I'm a horrible person for saying this, but: I'm glad AMC and OLTL are circling the drain...TOGETHER.

At this point keeping 1 or the other makes no sense.

At this point keeping 1 or the other makes no sense.

Nope. I don't really see anything, anymore that justifies one staying and not the other. They're both all but dead. (I think both COULD be saved, which is sad)

IF there is an announcement coming, I do wonder if it could be a matter of ABC Daytime wanting out of the soap business. Both are going, one first, the other 6 months later. GH's future will be decided a later date.