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January 17-21, 2011


Toups

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Numbers are based on Live+Same Day ratings

Ratings for the week January 17-21, 2011

Total Viewers

1. Y&R 5,182,000 (+47,000/+31,000)

2. B&B 3,190,000 (+129,000/-122,000)

3. DAYS 2,719,000 (-253,000/-474,000)

4. GH 2,680,000 (-172,000/+85,000)

5. OLTL 2,643,000 (-38,000/+172,000)

6. AMC 2,584,000 (-119,000/-224,000)

HH

1. Y&R 3.6/11 (-.1/-.1)

2. B&B 2.3/7 (+.1/-.1)

3. DAYS 2.0/6 (-.1/-.3)

3. GH 2.0/5 (-.1/+.1)

5. AMC 1.9/6 (-.1/-.2)

5. OLTL 1.9/6 (-.1/+.1)

Women 18-49 Viewers

1. Y&R 1,046,000 (+41,000/-168,000)

2. GH 826,000 (-5,000/-12,000)

3. DAYS 777,000 (-78,000/-89,000)

4. OLTL 656,000 (+21,000/-89,000)

5. B&B 600,000 (+20,000/-156,000)

6. AMC 577,000 (-55,000/-142,000)

Women 18-49 Rating

1. Y&R 1.6/9 (+.1/-.2)

2. GH 1.3/7 (same/same)

3. DAYS 1.2/7 (-.1/-.1)

4. OLTL 1.0/6 (same/-.1)

5. B&B 0.9/5 (same/-.2)

5. AMC 0.9/5 (-.1/-.2)

Girls 12-17 Viewers

1. DAYS 44,000 (+3,000/+17,000)

2. Y&R 39,000 (+2,000/-9,000)

2. OLTL 39,000 (+8,000/+25,000)

4. GH 38,000 (-4,000/-3,000)

5. AMC 34,000 (+13,000/+16,000)

6. B&B 32,000 (+4,000/+1,000)

Women 18-34 Rating

1. DAYS 0.8/5 (same/-.2)

1. Y&R 0.8/5 (same/-.3)

3. GH 0.7/4 (same/-.2)

4. AMC 0.5/3 (-.1/-.3)

4. OLTL 0.5/3 (same/-.4)

4. B&B 0.5/3 (+.1/-.2)

Men 18+ Viewers

1. Y&R 1,242,000 (+10,000/+57,000)

2. B&B 739,000 (+76,000/same)

3. DAYS 599,000 (-94,000/-62,000)

4. AMC 552,000 (+5,000/-47,000)

5. GH 541,000 (-26,000/+77,000)

6. OLTL 538,000 (+5,000/+62,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC

Monday: 2.0/2,718,000

Tuesday: 1.9/2,474,000

Wednesday: 1.4/1,875,000 (repeat - did not count)

Thursday: 1.9/2,528,000

Friday: 2.0/2,614,000

B&B

Monday: 2.5/3,476,000

Tuesday: 2.3/3,179,000

Wednesday: 2.2/3,016,000

Thursday: 2.2/3,123,000

Friday: 2.2/3,156,000

DAYS

Monday: 2.1/3,014,000

Tuesday: 2.0/2,755,000

Wednesday: 1.8/2,415,000

Thursday: 1.9/2,690,000

Friday: 1.9/2,722,000

GH

Monday: 2.0/2,893,000

Tuesday: 2.0/2,736,000

Wednesday: 1.1/1,417,000 (repeat - did not count)

Thursday: 1.9/2,520,000

Friday: 1.9/2,574,000

OLTL

Monday: 2.0/2,887,000

Tuesday: 2.0/2,642,000

Wednesday: 1.1/1,379,000 (repeat - did not count)

Thursday: 1.9/2,534,000

Friday: 1.9/2,507,000

Y&R

Monday: 4.0/5,769,000

Tuesday: 3.6/5,025,000

Wednesday: 3.5/4,890,000

Thursday: 3.4/4,761,000

Friday: 3.7/5,467,000

----------------------

For the SEASON September 20, 2010 through January 23, 2011

HH

1. Y&R 3.7

2. B&B 2.3

3. DAYS 2.0

3. GH 2.0

5. OLTL 1.9

5. AMC 1.9

Women 18-49 Rating

1. Y&R 1.7

2. GH 1.4

3. DAYS 1.2

4. B&B 1.0

4. OLTL 1.0

6. AMC 0.9

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Please note that it's been 3 months since The Talk premiered, so there's no need to post The Talk's ratings in this thread anymore. There's a discussion thread in the OT Forum, so if you want to discuss The Talk's ratings there, please use that thread. Let's just keep this ratings thread about soaps. Thanks! :)

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Please note that it's been 3 months since The Talk premiered, so there's no need to post The Talk's ratings in this thread anymore. There's a discussion thread in the OT Forum, so if you want to discuss The Talk's ratings there, please use that thread. Let's just keep this ratings thread about soaps. Thanks! :)

Thanks Toups!

More bad weather last week means good ratings for the soaps! :D

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Fearless Predictions

Y&R 3.6

B&B 2.1

GH 2.0

Days 2.0

OLTL 1.9

AMC 1.9

Days, more than any soap, seems to gain during school/college holiday breaks. Not sure if anyone as the yearly numbers. The show seems to be on the upswing anyway.

B&B has been so weak, more PSA than soap, and a drop would not shock me.

OLTL has become so vet/PGP vet centered. It is better than OC OLTL but I'd expect a drop in demos. It is if TPTB fused a small chunk of ATWT with OLTL and I'm sort of dreading this Todd story. The pain should pass quickly; however, seeing as they now rush through story archs.

Question: Was Clint always such an 'anti-hero'? Seems like the character has really jumped the shark.

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Where was the snow last week? We need to start keeping track of storms.

This week, which won't come out until next, should be good for some bonus ratings from the Northeast with the Wednesday/Thursday storm. NYC Public schools were closed for only the 9th time in 30 years.

Speaking of winter, snow and ratings (I guess these snowed in people didn't like CBS soaps)...

By DAVID BAUDER , Associated Press

Last update: January 26, 2011 - 4:24 PM

TV viewership increases when families are cooped up in their homes during storms, and nowhere was this more evident than during the Jan. 10-13 storm that dumped snow across a wide swath of the country, including areas of the South that seldom see it. The Nielsen Co. said that storm had a bigger impact on television ratings than any other in recent history.

Viewership across the country was up 8 percent over 2010 during that four-day period, Nielsen said. Among children aged 2 to 11, many home from school or day care, viewership was up 18 percent. It was up 15 percent among teenagers.

"The reason it was historic was because the storm spread as broadly as it did," said Pat McDonough, Nielsen's senior vice president for insight and analysis.

Storms frequently have a localized impact on TV ratings — or little impact when they hit areas used to it, she said.

It's no surprise the storm caused The Weather Channel to adjust its programming that week, but Nickelodeon did, too.

The kids' channel saw its average audience increase from 1.9 million to 2.4 million on Jan. 10, compared to the same day a year earlier. For the Disney Channel, the typical audience rose from 1.3 million to 1.6 million, Nielsen said.

Anticipating a heavy snow day on Jan. 11 as the storm moved north, Nickelodeon cut short its preschool programming block by two hours, replacing it with programming older children might appreciate, like "SpongeBob SquarePants" and "iCarly," spokesman Dan Martinsen said. The result: a 43 percent ratings increase over the year before.

Bad weather is a boon for The Weather Channel, whose audience was up 62 percent that Monday, Nielsen said. It was the fourth-highest day ever for traffic at the station's website that day, the second-highest ever on Tuesday, spokeswoman Shirley Powell said.

So far in January, The Weather Channel has pre-empted regular programming on 17 of 26 days, including Wednesday, she said. It was on special storm footing for 25 days in December.

Other snow day winners were MTV, whose ratings went up 32 percent, and BET — whose relatively small average audience increased from 368,000 people to 679,000 on that Monday, Nielsen said.

Fox no doubt is hoping for inclement whether on Feb. 6, when the Super Bowl is scheduled. Sports fans forced to stay at home instead of going to bars or parties means bigger ratings, McDonough said.

And there was evidence that parents stuck at home were looking for escapism: Bravo ratings were up 60 percent, and SyFy's were up 42 percent that first day of the storm.

Then there was the ultimate in escapism: As snow piled up outside, television viewers sought warm vistas elsewhere. Viewership was up 57 percent on the Travel Channel, Nielsen said.

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Wow that's actually kind of sad, cause it's saying that soaps only went up cause people were cooped in with not much else to watch. Not a glowing recommendation for soaps IMO

Hot, beautiful and cold, stormy weather has been the main factor in soap ratings for years. It wasn't always the main factor but it has been one important factor since ratings started when we talk of television period. Down in the warms months, up in the cold months.

It is sad that it's the only thing getting the soaps a real bump anymore but I'll take it. It took the winter going extreme for the bumps with most of the soaps. I hope they keep getting the decent gains for the rest of this f'ed up winter and can keep a fraction of it for when the weather gets warmer.

Love or hate any of them, I'm hoping we still have 6 soaps in not just 2011 or 2012 but even in 2013!

There wasnt much snow last week and with ABC not airing on Wednesday, Im sure it wasnt such a great week for them.

Are you sure? I would have known nothing about storms for the week of the 10th if it wasn't for this article? The knowledge usually depends on where we live.

The Wednesday repeat airing of having not learned their lesson. Sigh. Hopefully it won't be that bad.

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As for the snow... we already broke the record for the snowiest month IN HISTORY here in Connecticut- and that was BEFORE the 14 inches of snow we just got last night. It first broke the snowiest January record and then expanded to snowiest month of all time... and also had the most snow in 24 hours (28 inches).

We've been averaging about 1 to 2 storms per week at this point, always seeming to fall in the middle of the week. There is no where left to put the snow and somehow travel gets worse for each storm and most places and businesses aren't opening on these days so I wouldn't be surprised to see ratings staying solid from their gains until these storms slow down...

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